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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper. Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities..
Price: $25.48
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LINCOLN LOGS Building Manual: Graphic Instructions for 37 World-Famous Designs
For generations, children have loved playing with LINCOLN LOGS building sets and discovering just how inventive they can be. The brainchild of John Lloyd Wright (son of the famous architect), these interlocking logs open up endless possibilities for kids: anything a child can dream up, he or she can build. Plus, every time kids place the logs in position, they’re enhancing their manual dexterity. But there is one thing this wonderful plaything has never had: a detailed manual that explains exactly how to create specific projects. Finally, it’s here, complete with an interactive, easy-to-use CD-ROM that lets children (and probably more than a few grownups with fond memories!) go straight to the directions they need. Blueprints lay out every step that goes into constructing a bank, barn, farmhouse, firehouse, frontier tower, multiple cabins, and much more. .
Price: $5.82
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The Twinkies Cookbook: An Inventive and Unexpected Recipe Collection from Hostess
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Twinkie, Deconstructed: My Journey to Discover How the Ingredients Found in Processed Foods Are Grown, Mined (Yes, Mined), and Manipulated Into What America Eats
A pop-science journey into the surprising ingredients found in most common packaged foods Like most Americans, Steve Ettlinger eats processed foods. And, like most consumers, he didn’t have a clue as to what most of the ingredients on the labels mean. So when his young daughter asked, “Daddy, what’s polysorbate 60?” he was at a loss—and determined to find out. From the phosphate mines in Idaho to the oil fields in China, Twinkie, Deconstructed demystifies some of the most common processed food ingredients— where they come from, how they are made, how they are used—and why. Beginning at the source (hint: they’re often more closely linked to rock and petroleum than any of the four food groups), we follow each Twinkie ingredient through the process of being crushed, baked, fermented, refined, and/or reacted into a totally unrecognizable goo or powder—all for the sake of creating a simple snack cake. An insightful exploration of the modern food industry, if you’ve ever wondered what you’re eating when you consume foods containing mono- and diglycerides or calcium sulfate (the latter a food-grade equivalent of plaster of paris), this book is for you..
Price: $5.47
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Wd-40 Book
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Intellectual Property-Patents, Trademarks And Copyright in a Nutshell
Authors Michael Davis and famed Harvard professor Arthur Miller provide authoritative coverage on the foundations of patent protection, patentability, and the patenting process. Presents the fundamentals of trademarks and copyright laws. Text further addresses torts and property, antitrust and government regulation, concepts of federalism and state, and federal conflicts..
Price: $27.00
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Spam The Cookbook
If all the cans of SPAM(r)...ever eaten were placed end to end, they would circle the globe ten times. Residents of Hawaii eat an average of 4 cans of SPAM(r) per person each year--more than any other place on earth! It's retro, it's fun, and it's about lunchmeat! Just think of how many friends you could give this to! And be sure to keep a copy for yourself, because you don't want to miss out on the fun, the lively anecdotes, and the merry memories of SPAM(r) dinners. From the giant SPAM(r) can on a building to the fastest SPAM(r) can on earth (it's a car) to the hilarious SPAM(r) song intoned by the Monty Python troupe, this is an irresistible treat. Packed with drawings and photos from the nostalgic to the wacky, and with 20 recipes that will redefine your idea of the SPAM(r) meal, this scrapbook of SPAM(r) treasures is one delicious treat! "Without SPAM(r), we wouldn't have been able to feed our army."--Nikita Khrushchev. .
Price: $6.95
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Intellectual Property and Open Source: A Practical Guide to Protecting Code
"Clear, correct, and deep, this is a welcome addition to discussions of law and computing for anyone -- even lawyers!" -- Lawrence Lessig, Professor of Law at Stanford Law School and founder of the Stanford Center for Internet and Society If you work in information technology, intellectual property is central to your job -- but dealing with the complexities of the legal system can be mind-boggling. This book is for anyone who wants to understand how the legal system deals with intellectual property rights for code and other content. You'll get a clear look at intellectual property issues from a developer's point of view, including practical advice about situations you're likely to encounter. Written by an intellectual property attorney who is also a programmer, Intellectual Property and Open Source helps you understand patents, copyrights, trademarks, trade secrets, and licenses, with special focus on the issues surrounding open source development and the GPL. This book answers questions such as: How do open source and intellectual property work together? What are the most important intellectual property-related issues when starting a business or open source project? How should you handle copyright, licensing and other issues when accepting a patch from another developer? How can you pursue your own ideas while working for someone else? What parts of a patent should be reviewed to see if it applies to your work? When is your idea a trade secret? How can you reverse engineer a product without getting into trouble? What should you think about when choosing an open source license for your project? Most legal sources are too scattered, too arcane, and too hard to read.Intellectual Property and Open Source is a friendly, easy-to-follow overview of the law that programmers, system administrators, graphic designers, and many others will find essential..
Price: $17.97
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