Books about Spanning from Amazon.com

Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because ofsilos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes--all of which can threaten a company's survival.

As David Aaker shows in Spanning Silos, the unfettered decentralization that produces silos is no longer feasible in today's marketplace. It's up to chief marketing officers to break down silo walls to foster cooperation and synergy.

This isn't easy: silo teams guard their autonomy vigorously. As proof of their power, consider the fact that the average CMO tenure is just twenty-three months. How to proceed? Drawing on interviews with CMOs, Aaker explains how to:

• Strength your credibility with silo teams and your CEO
  
• Use cross-functional teams and other strategic linking devices
  
• Foster communication across silos
  
• Select the right CMO role-- from facilitator to strategic captain
  
• Develop common planning processes
  
• Adapt your brand strategy to silo units
  
• Allocate marketing dollars strategically across silos
  
• Develop silo-spanning marketing programs
  

In this age of dynamic markets, new media, and globalization, getting the different parts of your organization to collaborate is more critical--and more difficult--than ever. This book gives you the road map you need to accomplish that feat..
Price: $19.77 [Notify me when price goes down.]

Petroski reveals the science and engineering--not to mention the politics, egotism, and sheer magic--behind America's great bridges, particularly those constructed during the great bridge-building era starting in the 1870s and continuing through the 1930s. It is the story of the men and women who built the St. Louis, the George Washington, and the Golden Gate bridges, drawing not only on their mastery of numbers but on their gifts for persuasion and self-promotion. It is an account of triumphs and ignominious disasters (including the Tacoma Narrows Bridge, which literally twisted itself apart in a high wind). And throughout this grandly engaging book, Petroski lets us see how bridges became the "symbols and souls" of our civilization, as well as testaments to their builders' vision, ingenuity, and perseverance.



"Seamlessly linked...With astonishing scope and generosity of view, Mr. Petroski places the tradition of American bridge-building in perspective."--New York Times Book Review.
Price: $8.25 [Notify me when price goes down.]

Spanning a century of screen wizardry-from the early innovations of the pioneering French fantasist Georges Méliès to the first synthetic TRON images to the cutting-edge technology used in the most recent Star Wars and The Matrix-this fabulous volume pays homage to dazzling visual pyrotechnics and the artists of illusion who created them. This detailed look at the history of these great illusions is presented through interviews with 37 international masters of the art and science of special effects and more than 1,000 spectacular illustrations, nearly all in color.

The monster spewing flames in Godzilla, the flying bicycle in E.T. , the rampaging dinosaurs in Jurassic Park-these are just a few of the cinematic magic moments that have held audiences spellbound over the years. The inventors of such screen legerdemain reveal the huge variety of techniques they employ, from animation, animatronics, makeup, and model-making to the most astounding computer trickery possible today. The book encompasses not only film and television but also theme parks and attractions. As a bonus, the author includes his selection of DVDs with not-to-be-missed special effects. AUTHOR BIO: Pascal Pinteau is a journalist, screenwriter, and special effects designer who has created special effects for commercials, TV shows, and theme parks. Since 1985, he has visited with special effects masters throughout the United States, the United Kingdom, Japan, and Australia..
Price: $9.93 [Notify me when price goes down.]

A look at the life of the financier and politician describes his privileged upbringing, his business success, his tenure as governor of New York and advisor to every Democratic president from FDR to Jimmy Carter, and more. 100,000 first printing. $65,000 ad/promo..
Price: $4.95 [Notify me when price goes down.]

This pioneering work bridges the long-standing gap between biblical studies and theology In BETWEEN TWO HORIZONS nine prominent scholars constructively discuss the relationship of biblical studies to the task of doing theology in our contemporary context. Though serving as an excellent text in its own right, this volume also introduces the forthcoming Two Horizons Commentary series--a completely new kind of commentary on the New Testament designed to reintegrate biblical studies with contemporary theology in the service of the church.

Contributors--Stephen E. Fowl, John Goldingay, Joel B. Green, Trevor Hart, Steve Motyer, John Christopher Thomas, Max Turner, Robert W. Wall, and N.T. Wright..
Price: $15.08 [Notify me when price goes down.]

The design of approximation algorithms for spanning tree problems has become an exciting and important area of theoretical computer science and also plays a significant role in emerging fields such as biological sequence alignments and evolutionary tree construction. While work in this field remains quite active, the time has come to collect under one cover spanning tree properties, classical results, and recent research developments. Spanning Trees and Optimization Problems offers the first complete treatment of spanning tree algorithms, from their role in classical computer science to their most modern applications. The authors first explain the general properties of spanning trees, then focus on three main categories: minimum spanning trees, shortest-paths trees, and minimum routing cost spanning trees. Along with the theoretical descriptions of the methods, numerous examples and applications illustrate the concepts in practice. The final chapter explores several other interesting spanning trees, including maximum leaf spanning trees, minimum diameter spanning trees, Steiner trees, and evolutionary trees. With logical organization, well chosen topics, and easy to understand pseudocode, the authors provide not only a full, rigorous treatment of theory and applications, but also an excellent handbook for spanning tree algorithms. This book will be a welcome addition to your reference shelf whether your interests lie in graph and approximation algorithms for theoretical work or you use graph techniques to solve practical problems.
Price: $57.12 [Notify me when price goes down.]