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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start..
Price: $13.70
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Fooling Some of the People All of the Time: A Long Short Story
Fooling Some of the People All of the Time is the gripping chronicle of the ongoing saga between author David Einhorn’s hedg fund, Greenlight Capital, and Allied Capital, a leader in the private finance industry Page by page, it delves deep inside Wall Street, showing why the $6 billion hedge fund decided to short shares of Allied Capital and how Allied responded with a Washington, D.C.-style spin-job—attacking Einhorn and disseminating half-truths and outright lies..
Price: $16.61
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Turn Left at Orion: A Hundred Night Sky Objects to See in a Small Telescope--and How to Find Them
A superb guidebook described in Bookwatch as 'the home astronomer's "bible"', Turn Left at Orion provides all the information beginning amateur astronomers need to observe the Moon, the planets and a whole host of celestial objects. Large format diagrams show these objects exactly as they appear in a small telescope and for each object there is information on the current state of our astronomical knowledge. Revised and updated, this new edition contains a chapter with ten new spreads describing spectacular deep sky objects visible from the southern hemisphere, and tips on observing the upcoming transits of Venus. It also discusses Dobsonian telescopes, with hints on using personal computers and the Internet as aids for planning an observing session. Also new to this edition are redrawn "Guidepost" figures at the beginning of each season chapter that allow readers to visualize a three-dimensional view of the sky's dome; redesigned seasonal object layouts that provide more space for the naked-eye charts; a new spread on double stars near Boötes has been added to Spring, replacing the "Shrinking Double" spread; and a unique "When and Where to Look" table has been added to the last page, among other new features. Unlike many guides to the night sky, this book is specifically written for observers using small telescopes. Clear and easy to use, this fascinating book will appeal to skywatchers of all ages and backgrounds. No previous knowledge of astronomy is needed..
Price: $16.08
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Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Agora Series)
Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment..
Price: $15.25
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Don't Sweat the Small Stuff for Teens: Simple Ways to Keep Your Cool in Stressful Times (Don't Sweat the Small Stuff Series)
Now the #1 bestselling author of the Don't Sweat the Small Stuff Series, Richard Carlson, Ph.D., offers teenagers simple, helpful wisdom for coping with everyday issues Anyone who thinks teens have it easy hasn't been to a high school recently As the headlines remind us almost daily, America's teenagers deal with stress in just about every facet of their lives: academics, sports, social situations, family life, money matters, even work. Now Richard Carlson, author of the Don't Sweat series, with sales of 12 million copies, applies the same techniques to teens that have made his other books required reading for anyone coping with life's everyday challenges. In simple, straightforward language, Dr. Carlson addresses common teen concerns with chapters such as: "Make Peace with Your Mistakes," "Be Creative in Your Rebellion," "Be Okay with Your Bad Hair Day," "Turn Down the Drama Meter," and "Notice Your Parents Doing Things Right." As with his other Don't Sweat the Small Stuff titles, teens and their parents will find that Richard Carlson's positive approach helps to minimize the impact stressful situations have on their lives..
Price: $2.98
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Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture
Entrepreneur's Notebook propels you on a whirlwind tour of the start-up process. It is an invaluable reference for new and experienced entrepreneurs that includes chapters on a wide range of topics, from entrepreneurial team building to business plans to financing. This excellent book provides an incredible amount of practical information that will help you make smarter decisions and avoid costly mistakes. The author, Steven K. Gold, is an accomplished entrepreneur who has co-founded and led five early-stage ventures. As an investor and mentor, he also advises many entrepreneurs and young companies. He earned his B.S.E. in Entrepreneurial Management from the Wharton School of the University of Pennsylvania, and his M.D. from Brown University Medical School..
Price: $9.59
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Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers
How to Get Started with Guerrilla Marketing "Jay is a genius. Now you can be one too. Just do what he and Jeannie say, don't tell anyone where you got the ideas and you're in. On the other hand, that would be selfish. Time to tell everyone you know what an amazing resource you're getting..." -Seth Godin, author of Meatball Sundae “The Guerrilla Marketing series has gained the well deserved trust of millions of followers worldwide who have benefited greatly from its wisdom. Now comes the Startup Guide to Guerrilla Marketing that will enable readers everywhere to adopt the mindset of a guerrilla marketer in order to achieve better business results, at less cost, faster. This is a wonderful book from equally wonderful people.” -Stephen M.R. Covey, author of The Speed of Trust: The One Thing That Changes Everything "If you are starting a business on a tight budget, this book is for you! The Father of Guerrilla Marketing reveals dozens of high impact, low-cost strategies for getting new customers using time, energy and imagination. If you want to start making money from your new business, get this book!” -Mitch Meyerson, founder of Guerrilla Marketing Coaching “Sit down, buckle your seat belt and be prepared to succeed. With this book you no longer have excuses to fail but a system to succeed. This Startupp Guide to Guerrilla Marketing is consistently unique and stimulating and provides unquestionable value to all who pick it up, peruse it and use it. “ -Al Lautenslager, bestselling co-author of Guerrilla Marketing in 30 Days "Forget the retired business executives with the firm handshakes and the sincere eye contact. Forget the SBA. Forget the seminar speakers with the expensive haircuts and the million-dollar smiles. If you want the best, most proven, most widely used and easiest-to-implement advice in the world on how to market a startup business, go no further than Jay and Jeannie Levinson's new book. They know what really works, and you need to know what they are so generously willing to share with you." -David Garfinkel, author of Advertising Headlines That Make You Rich.
Price: $10.97
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The McGraw-Hill Guide to Starting Your Own Business : A Step-By-Step Blueprint for the First-Time Entrepreneur
The bestselling first edition of The McGraw-Hill Guide to Starting Your Own Business sold more than 75,000 copies, and took the reader step-by-step through the entire process of starting a new venture. This completely revised second edition once again shows entrepreneurs the keys to determining the best business opportunities, creating a business plan, and formulating a winning marketing strategy. In addition, it now profiles alternative sources of funding from SBA loans to angel investors and provides valuable do's and don'ts from over one hundred entrepreneurs. .
Price: $7.60
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Lower Your Taxes - Big Time! 2009-2010 Edition (Lower Your Taxes Big Time)
The keep-your-money manual guaranteed to slash taxes--completely revised and updated, BIG TIME! . Lower Your Taxes�Big Time! puts the expertise of a CPA and former IRS attorney at taxpayers� fingertips.. Updated to include the latest tax law changes, this. guide gives readers the secrets that helped more than. 100,000 people save more than $300 million on their. taxes. It helps them to legally and dramatically cut taxes. by establishing themselves as independent contractors. or businesspeople�writing off everything from vacations. to movies and plays, and receiving a subsidy of. $5,000 or more from the IRS every year. ..
Price: $13.57
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