Books about Shopping from Amazon.com

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?

In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding:

Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up.


Despite government bans, subliminal advertising still surrounds us – from bars to highway billboards to supermarket shelves.

"Cool” brands, like iPods trigger our mating instincts.

Other senses – smell, touch, and sound - are so powerful, they physically arouse us when we see a product.

Sex doesn't sell. In many cases,people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away .

Companies routinetly copy fromthe world ofreligion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars.

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill..
Price: $13.74 [Notify me when price goes down.]

What to wear, how to buy, where and when to spend: These are the topics covered each month by the exceedingly plugged-in staff of Lucky, whose circulation rocketed from 500,000 to 800,000 in just two short years. For Lucky's devoted fans, and anyone devoted to dressing better and shopping smarter, The Lucky Shopping Manual will be the über-find. Finally, there is a book that does away with the inconsequential information in previous fashion books and presents only the most useful tips and imperative information for how to dress better for less. Filled with tips that will appeal to shopaholics and disciplined bargain hunters alike, this enticing guide is packed with over 1,000 full-color photos and illustrations, with a ribbon marker and flexi-cover so women can take it shopping with them.

With great advice on every uniquely designed page, The Lucky Shopping Manual includes features such as:
* Building a wardrobe you love, with cross-referenced sections on everything from skirts, tops, dresses, pants, and suits, to shoes, bags, belts, and what looks best for your body type
* How to spot great finds at the local flea market or the best boutiques
* What to spend your money on and where you can scrimp
* Cool stores coast-to-coast to check out when you're traveling
* Practical tips for fabric care, shoe maintenance, and stain remedies
* Shipping just in time for the holidays, The Lucky Shopping Manual makes a luscious gift-a fantastic shopping spree under the tree..
Price: $7.84 [Notify me when price goes down.]

The irresistible heroine of Confessions of a Shopaholic and Shopaholic Ties the Knot is back! And this time Becky Bloomwood and her credit cards
are headed across the Atlantic …

With her shopping excesses (somewhat) in check and her career as a TV financial guru thriving, Becky’s biggest problem seems to be tearing her entrepreneur boyfriend, Luke, away from work for a romantic country weekend. And worse, figuring out how to pack light. But packing takes on a whole new meaning when Luke announces he’s moving to New York for business—and he asks Becky to go with him! Before you can say “Prada sample sale,” Becky has landed in the Big Apple, home of Park Avenue penthouses and luxury boutiques.

Surely it’s only a matter of time until she becomes an American TV celebrity, and she and Luke are the toast of Gotham society. Nothing can stand in their way, especially with Becky’s bills miles away in London. But then an unexpected disaster threatens her career prospects, her relationship with Luke, and her available credit line! Shopaholic Takes Manhattan—but will she have to return it?.
Price: $3.11 [Notify me when price goes down.]

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.

In his quest to discover what makes the contemporary consumer tick, Underhill explains the shopping phenomena that often go unnoticed by retailers and shoppers alike, including:

• How a well-placed shopping basket can turn a small purchase into a significant sale

• What the "butt-brush factor" is and how it can make sales plummet

• How working women have altered the way supermarkets are designed

• How the "boomerang effect" makes product placement ever more challenging

• What kinds of signage and packaging turn browsers into buyers

For those in retailing and marketing, Why We Buy is a remarkably fresh guide, offering creative and insightful tips on how to adapt to the changing customer. For the general public, Why We Buy is a funny and sometimes disconcerting look at our favorite pastime..
Price: $3.24 [Notify me when price goes down.]

Absolutely ALL About Free eBooks, Audiobooks, PDFs, MP3 music, JPEGS, Email, calendar, SMS Texting, Mp3 Music, Text to Speech, GPS mapping, web browsing, Shopping, Accessories and Personality on Your cool new Kindle. The only eBook your Kindle really needs.


FREE UPDATE 090208 -- re-download and get the update for free. See below:


It's NOT another tiny user guide, but a big, very fun read, over 45,000 words and 100 pages, yet fully up-to-date as of September 2008 and covering everything you'll really want to do, read and listen to in comfort: buy security cases, newest lights, covers, and accessories. Cope with and Fix all the Kindle's little quirks, how to read in bed or on the beach, where and how to get a thousand e-books into your free library, use RSS and subscriptions for free, where to check scores and stocks, get web resources and conversion software, or completely personalize Kindle to be totally tech-chic and make it Yours... Oh, sure, and how to show it off with a killer demo as well.

(What did we add in the latest update? Some pesky typo corrections; a better way to get GMAIL; Yahoo mail and calendar, more on how to put quick jumplinks in your very own documents; and whoa! --more Pirates? Run! Wake the garrison!)

If you've already bought this eBook, the updates are yes, FREE to you. Either re-download in your Amazon Media Library with your PC; or on your Kindle, just go to Content Manager from the home menu. Find this eBook and check it. then (gasp!) remove from Kindle. No worries, mate, it's still there, only now it's marked at Amazon instead of on your Kindle - they still know it's yours. Check it again and move to Kindle memory -- it's BAACK ..updated.

Yes, this one eBook really DOES have everything about the Kindle carefully explained in it, plus indexes, hyperlinks, and a sense of humor too. (Buy it right now, or we'll make the ship's cat walk the plank..again).
Price: $9.60 [Notify me when price goes down.]

Mercer Mayer's popular Little Critter enjoys a special day in the city with his mother. Little Critter means well, but he gets himself in trouble all along the way. His mother is oh so patient when Critter loses the train tickets, picks up a dinosaur egg in the natural history museum, and misbehaves at lunch. In spite of his difficulties, Little Critter falls asleep happily on the train going home, exhausted from the big outing with his mother. .
Price: $0.01 [Notify me when price goes down.]

Earlier this year we let you know that a new edition of The Better World Shopping Guide would soon be available, and now we are posting to let you know it is. The new edition doesn't disappoint Pocket-sized so it's easy to carry around, and at-a-glance easy-to-read, it grades companies with a simple A to F. The grade encompasses human rights, the environment, animal protection, community involvement, and social justice. I've always believed we vote with our dollars every day, choosing through our purchases what kind of world we want to live in. This book embraces that idea, and also gives a list of "Top 10 Things to Change" from banking and credit cards, to chocolate and coffee.

Reviewed by Chris, Seventh Generation blog

The only comprehensive guide for socially and environmentally responsible consumers available, this book ranks every product on the shelf from A to F so you can quickly tell the “good guys” from the “bad guys”—turning your grocery list into a powerful tool to change the world. Representing over seventeen years of distilled research, data is organized into the most common product categories including coffee, energy bars, computers, gasoline, clothing, banks, cars, water, and more. Also included is a summary of the essential information about particular product categories, profiles of the best and worst companies, practical buying tips, and the most useful online resources available. Whether you believe in environmental sustainability, human rights, animal protection, community involvement, or social justice, this book is for you!

Small enough to fit in a back pocket or small purse and organized in a shopping-friendly format, The Better World Shopping Guide will help you change the world as you shop!

Ellis Jones has been teaching people to make a difference in the world for over a decade with works like The Better World Handbook. A scholar of social responsibility, social change, and everyday activism, he founded and directs the Better World Network. He teaches sociology at the University of California, Davis.

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Price: $4.47 [Notify me when price goes down.]

What should I eat, and where can I find it?
Which products are the most Atkins-friendly?
Are there hidden dangers in seemingly "acceptable" foods?

Now Food Shopping the Atkins Way is Easier Than Ever!

Whether you're one of the millions already losing weight and feeling great thanks to the remarkable Atkins Nutritional Approach™ or you are just discovering the healthy benefits of a low-carb lifestyle, shopping for food need no longer be a daunting process.

The Atkins Shopping Guide contains everything you must know to stock your pantry with the right foods, while avoiding products devoid of nutrients and full of sugar and white flour.

With foods clearly arranged by category, this indispensable handbook takes you aisle-by-aisle through the supermarket, putting helpful information at your fingertips. It also provides useful pointers for shopping at "superstores" and natural foods retailers, all in a handy format portable enough to carry in your pocket or purse.

So throw away that misguided food pyramid chart and stop counting fat grams and calories. With The Atkins Shopping Guide, confusion about the right way to eat will be a thing of the past, as you follow the proven Atkins path to healthy living!

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Price: $3.21 [Notify me when price goes down.]

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Price: $5.24 [Notify me when price goes down.]