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Winning the Loser's Game: Timeless Strategies for Successful Investing
"Winning the Loser's Game is considered by many to be a classic analysis of investing " Financial PlanningThe premise of the bestselling Winning the Loser's Gamethat individual investors can achieve far greater success working with financial markets than against themhas grown increasingly popular in today's hard-to-predict markets. The latest edition of this concise yet comprehensive classic offers updated strategies to leverage the power of time and compounding, protect against down cycles, and more..
Price: $13.68
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Designing Matrix Organizations that Actually Work: How IBM, Proctor & Gamble and Others Design for Success (Jossey-Bass Business & Management)
Organization structures do not fail, says Jay Galbraith, but management fails at implementing them correctly This is why, he explains, the idea that the matrix does not work still exists today, even among people who should know better. But the matrix has become a necessary form of organization in today's business environment. Companies now know that if they have multiple product lines, do business in multiple countries, and serve many customer segments through a variety of channels, there is no way they can avoid some kind of a matrix structure and the question most are asking is "How do we learn how to operate the matrix effectively?" In Designing Matrix Organizations That Actually Work, Galbraith answers this and other questions as he shows how to make a matrix work effectively..
Price: $34.79
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Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
Why do Best Buy stores offer “Personal Assistants?” Why does MinuteClinic operate in Target and Cub Foods stores? Why does Kimpton Hotels tie in with the national Dress for Success cause? Why is the author of this book called the “godmother” of the new Volvo concept car? In this lively 2nd edition of Marketing to Women, Marti Barletta tells you why corporations are spending more to capture the multitrillion dollar women’s market. Updated success stories, original strategies and applications, and gender-effective advertising “best practices” make this the most comprehensive resource to help professionals create and execute a marketing plan that targets women. An eye-opening new chapter highlights the convergence of the two most significant consumer marketing trends today: the aging of America and the growing financial power of women. Marshalling statistics about inheritance patterns and longevity, Barletta coins the phrase “PrimeTime Women™” to show how yesterday’s “little old lady” will be tomorrow’s “Ms. Moneybags,” a target for myriad industries—banking, brokerage, insurance, health, real estate, travel, and self-improvement, just to name a few. In Marketing to Women, Barletta reveals: * How and why women reach different brand purchase decisions than men * How to use her proprietary GenderTrends™ Marketing Model to create strategies and tactics that will win women’s brand loyalty * How to hook women consumers with new products, relevant communications, smart selling techniques, and the right marketing strategies * Why smart marketers will tap into the profitable market of women 50 years and older—the “golden bull’s-eye” of target marketing .
Price: $13.45
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Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment
Marketing to Women shows why the women's market is the fastest track to strong business results in today's extraordinarily competitive environment, and an increasingly important and powerful market segment which companies cannot afford to ignore.
According to marketing authority Martha Barletta, companies that fail to recognize the power of the woman buyer are leaving money on the table. In her book, Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment, marketing expert Martha Barletta presents a compelling business case for why marketing professionals, men and women alike, should allocate real dollars and undivided attention to the largest untapped market in the world: women. She then explains why and how women reach different brand purchase decisions than men, and provides a detailed field guide for creating and executing a complete marketing plan that targets women..
Price: $4.90
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Primary Care of the Posterior Segment
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The Satellite Communication Ground Segment and Earth Station Handbook
From international telephone network gateways to direct broadcast home receivers, today's broad range of ground systems and devices require satellite communication engineers and business managers to have a broad and sound understanding of the design and operating principles of earth stations and ground control facilities. This volume offers an exploration of the delivery end of the satellite link and its relationship to the delivery of services..
Price: $116.80
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Primary Care of the Anterior Segment
The second edition of this best-selling reference has been expanded to include information on corneal immunology, lasers, and general information on the approach to the patient with anterior segment disease..
Price: $139.00
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HVAC Control System Design Diagrams
No more useful reference for the designer or specifier of HVAC control systems exists than this complete "cookbook" of generic segments and sequences. This indispensable professional compendium gives you a broad array of diagrams that provides everything you need to design controls for an in-place or in-plan HVAC system; offers ready-to-go details for retrofitting, updating, or designing controls for altered systems; allows clear comparisons among commercial control systems; shows you frequently-made and useful modifications to controls; demonstrates how to create controls for peak efficiency, air quality, and energy conservation; covers air handling, terminal, and primary systems; offers sequences and segments for virtually any HVAC system need; and shows you how standard control algorithms work in particular systems. These highly useful control diagrams, many of them comparable to commercially available models, let you design or specify needed configurations in the most efficient manner possible. Written by a vastly experienced HVAC control engineer, in full compliance with ASHRAE standards, and covering both hardware and software applications, this unique volume fills a definite need. It fully deserves a place of honor within easy reach of every HVAC engineer's design desk..
Price: $62.39
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