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Career Warfare: 10 Rules for Building a Sucessful Personal Brand on the Business Battlefield
“A refreshing message . . . from someone who has fought many corporate wars.” —The New York Times With the latest stories from D’Alessandro’s neverending collection of corporate derring-do and new insight on the global battlefield, the nationally bestselling Career Warfare is more essential than ever when navigating your way to success. “D’Alessandro dares to speak the truth. If you don’t manage your own reputation, those around you will. This is no theoretical exercise. In corporate America, people talk about you every day. You can affect what they say. “With a cut-the-crap sharp eye for the passions, yearnings, and follies that drive every organization, D’Alessandro draws apart the drapes and reveals what it really takes to get ahead in business.” —James Carville, author and Democratic Strategist “With good jobs becoming harder to find, D’Alessandro’s sage advice is more timely and important than ever, especially for those who are trying to build their personal brands and enhance their careers at the same time.” —Tom Neff, Chairman, U.S., Spencer Stuart “Smart, strategic, and useful career advice from someone who has actually achieved success in the real world.” —Harvey Mackay, author of the #1 New York Times bestseller Swim With The Sharks Without Being Eaten Alive.
Price: $9.09
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Memo to the President Elect: How We Can Restore America's Reputation and Leadership
The next president, whether Democrat or Republican, will face the daunting task of repairing America's core relationships and tarnished credibility after the damage caused during the past seven years. In Memo to the President Elect, former secretary of state and bestselling author Madeleine Albright offers provocative ideas about how to confront the striking array of challenges that the next commander-in-chief will face and how to return America to its rightful role as a source of inspiration across the globe. Much more than a set of policy prescriptions, Secretary Albright's writing blends lessons from the past with forward-looking suggestions about how to assemble a first-rate foreign policy team, anticipate the actions of other key countries, make full use of presidential power without repeating the excesses of the Bush administration, and revive America's commitment to its founding ideals. Albright's advice is candid—as conveyed in a confidential memo—and seasoned with humor and stories from her years in office. Drawing on her extensive experience as an advisor to two presidents and a key figure in four presidential transitions, she provides an insider's analysis of U.S. options in addressing the decisive issues of our era: terrorism, wars in Iraq and Afghanistan, rivalries in the Middle East, the potential for nuclear war, and headaches created by such troublesome leaders as Iran's Mahmoud Ahmadinejad, Russia's Vladimir Putin, Venezuela's Hugo Chávez, and North Korea's Kim Jong-il. The 2008 election promises to be one of the most dramatic in our nation's history. Memo to the President Elect offers indispensable guidance for the next occupant of the White House—and a wealth of insights for voters to think about before deciding who that person will be. .
Price: $4.85
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Radically Transparent: Monitoring and Managing Reputations Online
Radically Transparent is the complete resource for monitoring, managing, building, and repairing online reputations The comprehensive guide provides a full-featured reputation monitoring and management system. It includes practical, step-by-step instruction in four skills for personal reputation construction: public relations, search engine optimization, research, and online content creation. It explains how to apply these skills to create online content for blogs, social networking sites, and text communication (e-mail, text messaging, and so forth). The book provides background information, research results, anecdotal evidence, case studies, and practical strategies. It also emphasizes Internet research techniques for identifying and monitoring online identities and features exercises that reinforce key discussions. Part I explores this new era of transparency and its implications for companies and individuals. Part II reveals the best online reputation management tools and techniques. It explains the what, when, and how of reputation monitoring and explores how to leverage social media to build positive buzz, use search engines to your advantage, and communicate effectively using everything from emails and IMs to blogs and social networks. Part III shows how to track, manage, and repair your online reputation. It explores various tracking methods, provides strategies and techniques when reputation repair is in order, and concludes with a concrete, seven-step action plan for successful and ongoing online reputation management..
Price: $1.99
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Reputation: Portraits in Power
In 2005, The Woman at the Washington Zoo was published to major critical acclaim. The late Marjorie Williams possessed “a special voice, one capable not just of canny political observations but of tenderness and bracing intimacy,” observed the New York Times Book Review. Now, in a collection of profiles with the richness of short fiction, Williams limns the personalities that dominated politics and the media during the final years of the twentieth century. In these pages, Clark Clifford grieves “in his laborious baritone” a bank scandal’s blow to his re-pu-taaaaaay-shun. Lee Atwater likens himself to Ulysses and pleads, “Tah me to the mast!” Patricia Duff sheds “precipitous tears” over her divorce from Ronald Perelman, resembling afterwards “a garden refreshed by spring rain.” Reputation illuminates our recent past through expertly drawn portraits of powerful— and messily human—figures. .
Price: $16.88
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Life's a Campaign: What Politics Has Taught Me About Friendship, Rivalry, Reputation, and Success
Chris Matthews is like no other TV interviewer Life’s a Campaign is like no other book on success Famous for demanding the truth from his Hardball guests, Chris Matthews now reveals what the people running this country rarely confess: the secrets of how they got to the top. Here is the first book on power with insight snatched from those who wield it. Life’s a Campaign exposes the tactics, tricks, and truths that help people get ahead–and can help you, too, whatever your field of ambition. Written in the assertive, good-natured style that is Matthews’s trademark, Life’s a Campaign is the most useful kind of investigative reporting. You’ll benefit from his insider’s scrutiny of the Congress, the White House, and the national news media. Here are the methods, showcased in fascinating anecdotes and case histories, that presidents, senators, and other powerful people use to persuade others and win–and the life lessons they provide for the rest of us. You’ll learn about Bill Clinton’s laser-focused ability to listen to those he wants to seduce–and how he’s been teaching that craft to his wife, Hillary; how Ronald Reagan employed his basic optimism to win history to his side; the simple steps in human diplomacy that the first President Bush exploited to assemble a worldwide posse to attack Saddam Hussein and gain global approval in a way his son has failed to do; how Nancy Pelosi became the first woman Speaker of the House by practicing the most fundamental of human qualities: hardnosed loyalty. You’ll also find out, for the first time, about Matthews’s own wild ride through the turbulent, converging rapids of politics and journalism. The big payoff in Life’s a Campaign is what you’ll learn about human nature: • People would rather be listened to than listen. • People don’t mind being used; what they mind is being discarded. • People are more loyal to the people they’ve helped than the people they’ve helped are loyal to them. • Not everyone’s going to like you. • No matter what anybody says, nobody wants a level playing field. Knowing such truths is the successful person’s number one advantage in life. As you’ll learn in Life’s a Campaign, mastering–and employing–these truths separates the leaders from the followers..
Price: $5.80
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The Future of Reputation: Gossip, Rumor, and Privacy on the Internet
Teeming with chatrooms, online discussion groups, and blogs, the Internet offers previously unimagined opportunities for personal expression and communication But there’s a dark side to the story. A trail of information fragments about us is forever preserved on the Internet, instantly available in a Google search. A permanent chronicle of our private lives—often of dubious reliability and sometimes totally false—will follow us wherever we go, accessible to friends, strangers, dates, employers, neighbors, relatives, and anyone else who cares to look. This engrossing book, brimming with amazing examples of gossip, slander, and rumor on the Internet, explores the profound implications of the online collision between free speech and privacy. Daniel Solove, an authority on information privacy law, offers a fascinating account of how the Internet is transforming gossip, the way we shame others, and our ability to protect our own reputations. Focusing on blogs, Internet communities, cybermobs, and other current trends, he shows that, ironically, the unconstrained flow of information on the Internet may impede opportunities for self-development and freedom. Long-standing notions of privacy need review, the author contends: unless we establish a balance between privacy and free speech, we may discover that the freedom of the Internet makes us less free. (20071101).
Price: $13.00
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Repeated Games and Reputations: Long-Run Relationships
Personalized and continuing relationships play a central role in any society Economists have built upon the theories of repeated games and reputations to make important advances in understanding such relationships. Repeated Games and Reputations begins with a careful development of the fundamental concepts in these theories, including the notions of a repeated game, strategy, and equilibrium. Mailath and Samuelson then present the classic folk theorem and reputation results for games of perfect and imperfect public monitoring, with the benefit of the modern analytical tools of decomposability and self-generation. They also present more recent developments, including results beyond folk theorems and recent work in games of private monitoring and alternative approaches to reputations. Repeated Games and Reputations synthesizes and unifies the vast body of work in this area, bringing the reader to the research frontier. Detailed arguments and proofs are given throughout, interwoven with examples, discussions of how the theory is to be used in the study of relationships, and economic applications. The book will be useful to those doing basic research in the theory of repeated games and reputations as well as those using these tools in more applied research..
Price: $39.42
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Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation
Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation "In a sea of business books, Corporate Reputation is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment. It delivers a message that's provocative, insightful, and needs to be heard."
—Heidi Henkel Sinclair, Director of Communications, Bill & Melinda Gates Foundation "Every CEO, senior executive, and, increasingly, board member now appreciates the importance of building and protecting a company's reputation. Anyone who depends upon or shapes a company's reputation—customers, employees, news media, NGOs, and bloggers—will benefit from reading Dr. Gaines-Ross's book and will learn more about the influence they wield over corporate reputations."
—Dr. Robert G. Eccles, Senior Lecturer, Harvard Business School "At a time when companies are facing unprecedented reputation crises comes a timely primer from Dr. Gaines-Ross that tells us what companies need to do to bring their reputations back from the brink. The book's 12-step reputation recovery model captures what we know about effective crisis management, and brings the process to life with a host of detailed case examples. It's right on the mark!"
—Dr. Charles Fombrun, CEO, Reputation Institute "Finally, a book that clearly, realistically, and compellingly explains how companies of all types and sizes can protect and restore an invaluable company asset—corporate reputation. Brilliant insights and practical solutions leap from each page! A definite must-read for business professionals everywhere."
—Anthony Sardella, CEO, Evolve24 and Adjunct Professor at the Olin School of Business, Washington University in St. Louis.
Price: $18.97
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Managing for Stakeholders: Survival, Reputation, and Success (The Business Roundtable Institute for Corporate Ethics Series in Ethics and Lead)
Managing for Stakeholders: Survival, Reputation, and Success, the culmination of twenty years of research, interviews, and observations in the workplace, makes a major new contribution to management thinking and practice. Current ways of thinking about business and stakeholder management usually ask the Value Allocation Question: How should we distribute the burdens and benefits of corporate activities among stakeholders? Managing for Stakeholders, however, helps leaders develop a mindset that instead asks the Value Creation Question: How can we create as much value as possible for all of our stakeholders? Business is about how customers, suppliers, employees, financiers (stockholders, bondholders, banks, etc.), communities, the media, and managers interact and create value. World-renowned management scholar R. Edward Freeman and his coauthors outline ten concrete principles and seven practical techniques for managing stakeholder relationships in order to ensure a firm’s survival, reputation, and success. Managing for Stakeholders is a revolutionary book that will change not only how managers do business but also how they recognize and evaluate business opportunities that would otherwise be invisible. .
Price: $12.95
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Guarding Life's Dark Secrets: Legal and Social Controls over Reputation, Propriety, and Privacy
Guarding Life's Dark Secrets tells the story of an intriguing aspect of the social and legal culture in the United States, the construction and destruction of a network of doctrines designed to protect reputation. The strict and unbending rules of decency and propriety of the nineteenth century, especially concerning sexual behavior, paradoxically provided ways to protect and shield respectable men and women who deviated from the official norms. This "Victorian compromise," which created an important zone of privacy, first came under attack from moralists for its tolerance of sin. During the second half of the twentieth century, the old structure was largely dismantled by an increasingly permissive society.
Rich with anecdotes, Friedman's account draws us into the present. The Supreme Court has interpreted the Constitution to include a right of privacy, which has given ordinary people increased freedom, especially in matters of sex, reproduction, and choice of intimate partners. The elite, however, no longer have the freedom they once had to violate decency rules with impunity. Although public figures may have lost some of their privacy rights, ordinary people have gained more privacy, greater leeway, and broader choices. These gains, however, are now under threat as technology transforms the modern world into a world of surveillance.
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Price: $19.69
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