Books about Relevance from Amazon.com

From top Jesus expert Marcus Borg, a completely updated and revised version of his vision of Jesus—as charismatic healer, sage, and prophet, a man living in the power of the spirit and dedicated to radical social change.

Fully revised and updated, this is Borg's major book on the historial Jesus. He shows how the Gospel portraits of Jesus, historically seen, make sense. Borg takes into account all the recent developments in historical Jesus scholarship, as well as new theories on who Jesus was and how the Gospels reflect that.

The original version of this book was published well before popular fascination with the historical Jesus. Now this new version takes advantage of all the research that has gone on since the 80s. The revisions establish it as Borg's big but popular book on Jesus.

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Price: $6.25 [Notify me when price goes down.]

After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics, fads, and cutting-edge advertising. Instead, focus on relevance.

Manners shares how the best of the best create solutions to their customers’ problems and help them live happier lives. You’ll learn how:

• Levi’s reasserted relevance when it created wardrobe solutions for men.
• Dunkin’ Donuts stopped trying to mimic the look and feel of Starbucks and found success by delivering a simple, quick cup of joe.
• Hasbro reinvented board games for today’s time-pressed consumers.
• Kleenex’s new germ-fighting tissues helped keep the company relevant by turning a useful product into a necessary one.
• Staples stopped wasting its shoppers’ time with extraneous products.
• Nintendo’s simple design for the Wii appealed to consumers of all ages and game designers alike, allowing it to outsell its competitors.

The path to sustainable growth for your brand begins with designing meaningful solutions and providing them when and where people need them most. Relevance will teach you how to become—and remain—indispensable..
Price: $6.49 [Notify me when price goes down.]

'Taking Things Seriously' is a wonder cabinet of seventy-five unlikely thingamajigs that have been invested with significance and transformed into totems, talismans, charms, relics, and fetishes: scraps of movie posters scavenged from the streets of New York by Low Life author Luc Sante; the World War I helmet that inoculated social critic Thomas Frank against jingoism; the trash-picked, robot-shaped hairdo machine described by its owner as a chick magnet; the bagel burned by actor Christopher Walken while moonlighting as a short-order cook. The owners of these objects convey their excitement in short, often poignant essays that  invite readers to participate in the enjoyable act of interpreting things.

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Price: $6.03 [Notify me when price goes down.]

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions.

Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the following:

• Brands are underleveraged

• The business strategy is at risk because of inadequate brand platforms

• The business faces a relevance threat caused by emerging subcategories

• The firm's brands are tired and bland

• Strategy is paralyzed by a lack of priority among the brands

• Brands are cluttered and confusing to both customers and employees

• The firm needs to move into the super-premium or value arenas to create margin or sales volume

• Margin pressures require points of differentiation

Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

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Price: $16.69 [Notify me when price goes down.]

What must a person believe to be a Christian? Dorothy Sayers lays out age-old doctrines without prettying-up or watering-down. She brings them vividly to life by showing how the Bible, history, literature, and modern science fit together to make religion not only possible but necessary in our time.

So whether you are reading the great works of Western literature, thinking about your place in God's universe, or simply dealing with the thousand-and-one problems of daily living, this powerful book has words of both challenge and comfort for you.

Excerpt:

Somehow or other, and with the best intentions, we have shown the world the typical Christian in the likeness of a crashing and rather ill-natured bore--and this in the Name of One who assuredly never bored a soul in those thirty-three years during which He passed through this world like a flame. 

 Let us, in Heaven's name, drag out the Divine Drama from under the dreadful accumulation of slipshod thinking and trashy sentiment heaped upon it, and set it on an open stage to startle the world into some sort of vigorous reaction.

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Price: $7.15 [Notify me when price goes down.]

Written in a conversational style with profuse examples to illustrate all concepts, this text takes the reader step-by-step through the entire process of preparing a biblical message, from studying a passage with skill and integrity to delivering a message with persuasion, accuracy, passion, and relevance..
Price: $11.19 [Notify me when price goes down.]

To understand just how God is both One and Three is to delve into some of Scripture's most glorious truths and to experience the joy of beholding the wonder of our triune God. This is a practical study for you and your home, church, and ministry..
Price: $11.13 [Notify me when price goes down.]

"Relevance Lost" is an overview of the evolution of management accounting in American business, from textile mills in the 1880s and the giant railroad, steel, and retail corporations, to today's environment of global competition and computer-automated manufacturers. The book shows that modern corporations must work toward designing new management accounting systems that will assist managers more fully in their long-term planning. It is the winner of the American Accounting Association's Deloitte Haskins and Sells/Wildman Award Medal. It is also available in hardcover..
Price: $92.74 [Notify me when price goes down.]

A thorough explanation of Celtic history and beliefs is followed by an analysis of their view and its modern relevance. After all, it's the religion we all used to follow in the West. Massively comprehensive but very accessible, all students of religion and serious seekers will find this definitive guide to what Druid means and how to be one today..
Price: $14.50 [Notify me when price goes down.]