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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely. The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they’ll likely ignore, you can focus on getting the right message to the right people at the right time. When people visit your company’s Web site, they aren’t there to hear your slogan or see your logo again. They want information, interaction, and choice—and you’d be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing..
Price: $13.22
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The Sleeping Beauty Novels: The Claiming of Sleeping Beauty, Beauty's Punishment, Beauty's Release (Boxed Set)
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Taming Natasha & Luring A Lady: Taming Natasha\Luring A Lady (Silhouette Special Releases)
The first time single-father Spence Kimball set eyes on Natasha Stanislaski, he was floored by her exotic beauty. But the former ballet dancer turned toy shop owner had a fiery temperament that kept men safely at bay. Sensing a hidden wound, Spence and his little girl joined forces to find a way into her closely guarded heart. For Spence realized he'd do anything to tame Natasha's fears…and show her how to love. Luring a Lady Nothing in Sydney Hayward's background of wealth and privilege prepared her to take the helm of her family's corporation, and her new responsibilities left no room for complications. Mikhail Stanislaski was definitely a complication. Earthy and entirely masculine, Mikhail came from a world utterly different from her own. But the way she felt when he put his strong, work-hardened hands on her was wreaking havoc with Sydney's resolve..
Price: $2.64
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Beauty's Release: The Conclusion of the Classic Erotic Trilogy of Sleeping Beauty
In the final volume of Anne Rice's deliciously tantalizing erotic trilogy, Beauty's adventures on the dark side of sexuality make her the bound captive of an Eastern Sultan and a prisoner in the exotic confines of his harem. As this voluptuous adult fairy tale moves toward conclusion, all of Beauty's encounters with the myriad variations of sexual fantasy are presented in a sensuous, rich prose that intensifies this exquisite rendition of Love's secret world and makes the Beauty series an incomparable study of erotica. In it, Anne Rice makes the forbidden side of passion a doorway into the hidden regions of the psyche and the heart. .
Price: $7.39
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Strengthen Yourself in the Lord: How to Release the Hidden Power of God in Your Life
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Marketing for Dummies
Marketing is the most important thing that you do in business today, even if your job title doesn't have the word marketing in it. That is because marketing, in all its varied forms, is concerned with things like attracting customers, and - Getting them to buy your product
- Making sure that they are happy with their purchases
- Persuading them to come back for more
What could be more important? Ever try to run a business without customers? Marketing encompasses several specialized fields – from advertising to public relations, from selling to strategy, from database management to packaging and product design. How can you possibly be an expert at even half of these tasks? But at some point, anyone who wears a marketing hat has to handle problems in these areas and more. Marketing For Dummies shows you how. While this guide delves deep into the classic four components of marketing – product, price, placement, and promotions – it reaches beyond the basics of how to design a simple marketing program and gives you insight into - Creating a compelling Internet strategy
- Succeeding at trade shows
- Producing interesting labeling, billboards, and print ads
- Understanding point-of-purchase advertising
Sure, marketing can be a great deal of fun – it is, after all, a rare aspect of business where creativity is not only tolerated but essential to success. Yet in the long run, marketing is all about the bottom line. And Marketing For Dummies has a great many solutions of use to anyone who faces the challenge of finding and satisfying customers..
Price: $9.59
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The Abundance Book: Teaching The Amazing Release Technique
The Lazy Way to Riches, Health and HappinessMost People are too Busy Worrying and Earning a Living to Have a LifeThis exciting book will help you: • Rid yourself of stress • Manifest your dreams into reality • Rid yourself of fear, which is holding you back from having everything in life • Get rid of the failure habits that are holding you back in life such as procrastination • Rid yourself of worrying and spinning • Access answers from your higher self, instead of being frustrated with old answers or no answers • Rid yourself of the habit of beating yourself up • Clear away the years of accumulated confusion • Have abundant health, joy and riches • Be in total control of your life with ease Harvard and Columbia Universities study validates effectiveness of the Release Program Having this book in your possession is like having an instructor at your beck and call, any time you want an instructor to help you, just open the book up! You will sit back and watch your limitations just fly out without effort on your part - it's that simple. Here's What You'll Receive • You'll receive "The Abundance Book" which will take you step by step in learning this life changing technique and change your life forever. • You will learn in the privacy of your home how to eliminate any and all of life's burdens and obstacles that are in the way of getting what you truly want in life. • By practicing these step by step techniques which will take you all the way to a place where you will experience abundance, riches, health and unlimited happiness, and eliminate stress from your life. You will reach the state of abundance! A most powerful place to be. A place where everything and anything is possible. • You'll discover Lester's secret and discover for yourself why it works for everyone. • You'll receive power-packed information which details how to uncover your ability. • You will receive absolutely FREE, 2 bonus CD's! These CD's will keep you on the right track... towards unlimited happiness and prosperity. You'll receive the "In My Own Words" CD in which Lester describes how he discovered the Release Technique and his own personal tips to that natural state he called "happiness with no sorrow." And, as a second bonus, you will receive a special CD recorded personally by Larry Crane on "How to Eliminate Resistance to Having Abundance." .
Price: $38.99
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BusinessObjects XI (Release 2): The Complete Reference
This book is a must read for anyone deploying BusinessObjects. It covers everything from planning your upgrade to the latest release, to best practices in universe design, and powerful report creation that maximizes business insight. This book covers the most frequently used features for the full BI suite, in one comprehensive book. There's in depth coverage of Designer, security via the Central Management Console, InfoView, Web Intelligence, and Desktop Intelligence. It goes beyond step-by-step instructions to cover how and why in a business context. Transition notes are interspersed for version 5 and 6 customers to understand the biggest changes in XI Release 2. If you drive BI requirements in your company or are a data warehouse program manager, Business Objects administrator, report author or consumer, this book is for you.. ..
Price: $39.22
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Content Rich: Writing Your Way to Wealth on the Web
Content Rich: Writing Your Way to Wealth on the Web is the definitive search engine optimization (SEO) copywriting guide for search engine rankings and sales conversion. As the first book to cover the entire spectrum of web copy, it introduces new ways of looking at online content and provides key illustrations that show how copy influences search engine rankings and sales conversion in unique ways. "If you want to know the real secrets to online traffic and a non-stop turbo boost in sales, it's right here in this content-rich book. Packed with tips and techniques, insights and practical advice, this is one of those rare books that truly delivers. I loved it!" --Dr. Joe Vitale, author, Hypnotic Writing If you are a small to medium sized business looking for a way to maximize online marketing activities, Content Rich will show you how it can be performed for a fraction of the traditional cost and in ways most companies never consider. Content Rich also discusses the future of online content and examines ways to leverage the combined power of all types of web copy including site, landing page, blog, article, email, newsletter, PPC ad and press releases to give your business a clear competitive advantage. "This book will help you make more sales and more money on the Internet than you ever thought possible!" --Brian Tracy, author, Getting Rich Your Own Way Overwhelmingly acclaimed by business leaders, Internet gurus, best selling marketing authors, top copywriters and the search marketing industry, Content Rich redefines the importance and use of copywriting for the web in a time of shrinking corporate budgets. Using simple examples, case studies and documented research, it gives you all the tools you need to start improving your online presence--today..
Price: $11.50
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