Books about Readership from Amazon.com

Understanding Women's Magazines explores the changing landscape of the women's magazine market. Tracing changes in women's magazine production, advertising and marketing practices, Gough-Yates analyzes the strategies and fortunes of a range of titles in a globalized market, including Elle and Marie Claire. She relates the revolution in the women's magazines' market to a consumer culture which has brought an increasing focus on consumer "lifestyles," and shows how magazines have tried to "get close to the reader" in their attempts to identify and target the "new" women of the contemporary world..
Price: $26.53 [Notify me when price goes down.]

Desperately Seeking Women Readers considers explicitly named women's pages in U.S. newspapers to understand how the newspaper industry has constructed women readers. Special pages for women developed in the 1890s but by the 1960s had disappeared. The book investigates the creation and collapse of these pages before considering contemporary case studies to articulate why newspapers during the 1990s recreated sex-specific pages. The author argues that women's sections reinforce women as consumers and men as citizens..
Price: $24.95 [Notify me when price goes down.]

An excellent introductory course that demystifies the ancient art of tarot reading With equal appeal for both the beginner and the more experienced student, this complete guide gives you all the training you need to start accessing the ancient wisdom of the tarot. This comprehensive workbook guides you through a practical step-by-step course that is fun and simple to use. It gives all the advice you need to choose the right pack and learn the meanings of each card. Various spreads are described, along with tips to help you achieve accurate readings. Whether you feel that you have psychic qualites you'd like to develop, or have a more down-to-earth interest, this book contains all you need to start working with the tarot. If you have been studying the subject but do not feel confident enough to read for other people, this is the ideal book to help you develop your skills..
Price: $12.99 [Notify me when price goes down.]

The book present the history of the Kannada Language.This work deals with the languages in the region of Karnataka / Mysore; Asia; South-Asia; India General; South India..
Price: $43.34 [Notify me when price goes down.]

While crossover books such as Rowling's Harry Potter series have enjoyed enormous sales and media attention, critical analysis of crossover fiction has not kept pace with the growing popularity of this new category of writing and reading. Falconer remedies this lack with close readings of six major British works of crossover fiction, and a wide-ranging analysis of the social and cultural implications of the global crossover phenomenon. A uniquely in-depth study of the crossover novel, Falconer engages with a ground-breaking range of sources, from primary texts, to child and adult reader responses, to cultural and critical theory..
Price: $92.02 [Notify me when price goes down.]