Books about Powerhouses from Amazon.com

Along with the many benefits of leisure-class living comes obesity and its attendant ailments. In The Warrior Diet, Ori Hofmekler looks not forward but backward for a solution–to the primal habits of early cultures such as nomads and hunter-gatherers, the Greeks, and the Romans. Based on survival science, this book proposes not ordinary dietary changes but rather a radical yet surprisingly simple lifestyle overhaul.

Drawing on both scientific studies and historical data, Hofmekler argues that robust health and a lean, strong body can best be achieved by mimicking the classical warrior mode of cycling—working and eating sparingly (undereating) during the day and filling up at night. Specific elements from the Warrior Diet Nutritional Program (finding ideal fuel foods and food combinations to reduce body fat) to the Controlled Fatigue Training Program (promoting strength, speed, and resilience to fatigue through special drills), literally reshape body and mind. Individual chapters cover warrior meals and recipes; sex drive, potency, and animal magnetism; as well as personalizing the diet for women. Featuring forewords by Fit for Life author Harvey Diamond and Fat That Kills author Dr. Udo Erasmus, The Warrior Diet shows readers weary of fad diets how to attain enduring vigor, explosive strength, a better appearance, and increased vitality and health..
Price: $11.22 [Notify me when price goes down.]

Sellout "Brand" or just plain "Bland"? In Lovemarks, advertising giant Saatchi & Saatchi CEO Kevin Roberts delves deep into what mysteries lie behind the long-term success and unwavering customer loyalty for a can of Coke or a pair of Levi's, ultimately concluding that Love is the answer, and without some emotional connection to a product, it will dry up like a generic raisin in the sun. Enter Lovemarks, the new marketing buzzword, which will likely be bandied about at board meetings as vigorously as The Tipping Point.

But before Roberts can get to what in fact a Lovemark means in the worlds of advertising and marketing, he takes us on a virtual tour of his CV. There was his first post at Mary Quant in London, then the gig as New Products Manager of Gillette International in the Middle East, on to CEO of Pepsi in Canada, and later the same role at Lion Nathan in New Zealand. The list goes on, and so does Roberts--on and on--about his achievements and experience building brand awareness and shaking things up (he famously machine-gunned a vending machine at a presentation for a spot on the evening news). More importantly, he succeeds at blasting away the smoke and mirrors that might prevent a creative genius (or an ordinary consumer) from seeing what makes Superman the most beloved super-hero of all time.

Despite the somewhat egocentric approach to taking us there (he is, after-all, a pretty smart guy), we arrive at Roberts's point beautifully, and see what he sees: "That human attention has become our principle currency." And that, in these times, forming long-term emotionally charged relationships with customers is the only way to make a product weather the long haul. And while Roberts speaks to us in a spirited, conversational manner (that makes Lovemarks a pleasure to read), the design of the book seems to work against him, as convoluted typography and a general lack of layout consistency give the book a visually amateurish look. --Christene Barberich.
Price: $16.00 [Notify me when price goes down.]

Summer 1988. Tompkins Square Park, which long served as a makeshift home for the homeless and a center for social unrest, erupted in violence when the New York City Police and hundreds of rioters clashed over ideological differences. Residents of the Lower East Side, historically home to diverse immigrant communities but facing gentrification, united to protest the 1 a.m. curfew the city was attempting to enforce on the park, in effect banishing the homeless and closing off many areas of the park that were once public. Over the humid night of August 6, protestors carrying signs that read "Gentrification is Class War" and chanting "It's our fucking park, you don't live here!" clashed with police armed with riot gear. The violence lasted until the next morning. The August 6 police riot—so called because the consensus was that the police overreacted to the protestors—and subsequent Tompkins Square Park riots were the manifestation of a larger concern of the over-gentrification of the Lower East Side. The Lower East Side has a long history of liberal, and at times radical, movements that attracted artists, intellectuals, anarchists, activists, squatters, immigrants, and even exiles. Many in the community, unlike in other more passive communities facing gentrification, stood up and worked together with the homeless to protect housing rights and human rights, as well as their own lifestyle. By 1991, the estimated 300 homeless people living in Tompkins Square Park were gone and the park was forcefully closed for renovations. Twenty years after the police riots, the park now boasts one of the best dog runs in New York City. Tompkins Square Park is about the resistance and struggle of people in the Lower East Side literally to exist as the community faced drastic gentrification in the late 1980s and mid-1990s. It focuses on the eponymous park as a symbol and stronghold of the anti-gentrification movement, for the riots proved to be a trigger to further radicalize the community's political movement. Living near the park, photographer Q. Sakamaki witnessed the change from the beginning to the end. With striking black-and-white images, he captures the scene of one of the most political and avant-garde movements in New York history..
Price: $21.92 [Notify me when price goes down.]

Makeup Your Mind deftly combines cult favorite cosmetics designer Francois Nars' two remarkable talents - makeup and photography, both of which he uses in this collection to stunning effect - to show women how to enhance their natural beauty. Designed by renowned graphic artist FAbien Baron to be the ultimate makeup how-to book, Makeup Your Mind is a comprehensive compilation of Before and After photographs, each containing instructional acetate overlays, covering almost every face type, complexion, eye color, and facial feature found on the runway today. Makeup Your Mind is also a revolutionary instruction manual on makeup from one of the most respected and imitated cosmetics artists in fashion today: a makeup book designed and constructed as a durable paperback companion suitable for the vanity or for the car, sliding in and out of its attractive hardcover binder as needed, containing precise instructional guides on clear plastic overlays indicating exactly what goes where, allowing you to see the finished effect for perfect results. Summarizing each chapter on Eyes, Lips, Neutrals, Shimmer, Monochrome and Suntan, Pastels, Color, and Skincare are Francois Nars' trademarked guidelines on the technique of applying makeup for that dazzling NARS look. Showcasing the famous NARS look are today's top models, including Karen Elson, Maggie Rizer, Naomi Campbell, Devon Aoki, Trish Goff, Erin O'Connor, Sophie Dahl, May Anderson, Ling, Aurelie, Missy Rayder, Elsa, Caroline Ribero, Eva Herzagova, and many others. Makeup Your Mind features these women and more in 63 stunning Before and After pictures. All of the models were shot sans makeup for the Before pictures, displaying their bare-naked faces replete with imperfections and idiosyncrasies. Their transformations in the After pictures span from natural and elegant to fun and outrageous. In superb four-color photographs and brilliant acetate instructional guides, Makeup Your Mind demonstrates how makeup can minimize flaws and maximize beauty potential for every woman..
Price: $19.97 [Notify me when price goes down.]

The #1 private developer in the U.S. Jorge Pérez shares his billionaire secrets to empower both small and seasoned investors.

Known as the King of Condominiums and the Steven Spielberg of Real Estate, Jorge Pérez reveals his principles for achieving success in the real estate market through a clear, step-by-step process. For the first time ever, this top developer shares his most coveted principles, teaching readers everything he knows now that he wished he knew then. Having started with $2 and today boasting earnings of more than $2 billion, Pérez details the financial opportunities in real estate, and instills the importance of total commitment, dedication, and hard work. Pérez specifies effective business tactics that will lead to evergreen profits, including:

• Key points to smart investing
• Cardinal rules for picking and building property
• Commandments on negotiating the best deal
• Valuable tips on securing equity
• Powerful steps for selling property

Finally Pérez explains how to manage and grow investments over the long term.

Emphasizing the importance of staying flexible in an ever-changing market, Pérez offers personal anecdotes, key business philosophies, and top insider methods to inspire and motivate any investor and entrepreneur to achieve the ultimate success in real estate..
Price: $14.01 [Notify me when price goes down.]

Adam Raphael, photographer of the widely praised Room Service, offers a delicious collection of young men in his newest book, Barely Working Once again documenting a racially diverse group of the finest faces and bodies, Raphael has captured his models in various working situations including auto repair, car washing, landscaping, and other similar settings. Of course, work soon gives way to play, and the unique combination of laughter, competition, and youthful energy converge to create a sensual tension that can only be made by a photographer who has the skill and talent to work closely with his models without ever overshadowing or crowding them. "In Barely Working," says Reed Massengill, "pipe wrenches and earth-moving equipment are handled with grace and ease by Raphael's young men, who practically throb with visceral friendliness and `aw shucks' charm while possessing a humanity that makes them irresistibly appealing.".
Price: $25.05 [Notify me when price goes down.]

A business revolution is changing all the rules of the marketplace Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and connectivity. Price, service, quality, and design advantages are no longer enough to win.

In 2000 Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, Ideas Company, said that brands were running out of juice. In Lovemarks: the future beyond brands, Roberts showed how Mystery, Sensuality, and Intimacy can create powerful emotional connections with consumers. The response to the book was electric. Now in 16 languages, Lovemarks has generated a wave of consumer conversations stretching over 100-plus countries.

In this follow-up book, The Lovemarks Effect: Winning in the Consumer Revolution, the people speak—consumers, owners, and marketers show the impact of Lovemarks on their lives, their businesses, and their aspirations. How consumers feel about you—their emotional connection to you—is what determines success now. The Lovemarks Effect offers instruction and inspiration about creating emotional connections and winning in a consumer-empowered future.

From the aisles of the in-store experience to the power of sustainable design, from Lovemarks research to consumer stories, The Lovemarks Effect is a joyride through the evolving business landscape..
Price: $13.68 [Notify me when price goes down.]

They've been called "visionary" by both Newsweek and Time, hailed as "the ad world's most talked-about agency" by USA Today, and dubbed "the next big thing" by Business 2.0. They launched the Mini car craze in America, took on Big Tobacco in the controversial Truth campaign, sexed up Virgin Airlines, and made Burger King sizzle once again. And they did it with bold publicity stunts, infectious viral marketing strategies, funny masks, folding paper, outrageous Internet hoaxes, and a weird, garter belt-wearing chicken who became a cultural sensation. And this random madness has a very sound method to it: Hoopla. In Hoopla, the secret inner workings of this freewheeling, break-the-mold idea factory are revealed for the first time. Veteran journalist Warren Berger, who has tracked and reported on the CP+B phenomenon over the past decade, fully examines and deconstructs the methods that lie behind the agency's seeming madness, while the striking images throughout the book (captioned by the CP+B creative team) provide insights into the logic, intuition, mischief, and passion that leads to the creation of Hoopla. The result is a fascinating journey into a realm of unbridled creativity. See the madness. Read the method. Hoopla. Hoopla also includes practical, step-by-step advice on how to find and promote big ideas (even on a shoestring budget), and how to generate excitement and hype in today's cluttered, noisy communications landscape. If you're a marketer, a communicator of any type, or anyone who needs to get out a message and generate some buzz, Hoopla will change the way you think about the art of communication..
Price: $25.70 [Notify me when price goes down.]

The Tattoo History Source Book is an exhaustingly thorough, lavishly illustrated collection of historical records of tattooing throughout the world, from ancient times to the present. Collected together in one place, for the first time, are texts by explorers, journalists, physicians, psychiatrists, anthropologists, scholars, novelists, criminologists, and tattoo artists. A brief essay by Gilbert sets each chapter in an historical context. Topics covered include the first written records of tattooing by Greek and Roman authors; the dispersal of tattoo designs and techniques throughout Polynesia; the discovery of Polynesian tattooing by European explorers; Japanese tattooing; the first 19th-century European and American tattoo artists; tattooed British royalty; the invention of the tattooing machine; and tattooing in the circus. The anthology concludes with essays by four prominent contemporary tattoo artists: Tricia Allen, Chuck Eldridge, Lyle Tuttle, and Don Ed Hardy. The references at the end of each section will provide an introduction to the extensive literature that has been inspired by the ancient-but-neglected art of tattooing. Because of its broad historical context, The Tattoo History Source Book will be of interest to the general reader as well as art historians, tattoo fans, neurasthenics, hebephrenics, and cyclothemics..
Price: $19.79 [Notify me when price goes down.]