Books about Persuasive from Amazon.com

Small changes can make a big difference in your powers of persuasion

What one word can you start using today to increase your persuasiveness by more than fifty percent?

Which item of stationery can dramatically increase people's responses to your requests?

How can you win over your rivals by inconveniencing them?

Why does knowing that so many dentists are named Dennis improve your persuasive prowess?

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?

Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers..
Price: $14.43 [Notify me when price goes down.]

Give Presentations That Pay Off

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Robert Bly, presenter extraordinaire and world-renowned wordsmith, reveals the success secrets for winning a room and closing a deal in any forum-seminars, podcasts, webinars, interviews and meetings. Revealing presentation tricks, successful secrets and surefire techniques for organizing and delivering a superior presentation, Bly teaches you how rid yourself of fear and nerves, and turn your stiff speech into a comfortable conversation between you and your colleagues or clients-leaving them nodding in agreement and ready to take action.. .

Learn:

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• The No.1 secret of successful persuasive speaking.
• The most common audience �hot buttons� .
• How to work engaging content into your presentation.
• The �3 T's� speaking formula.
• The truth about presentation tools-what works and what doesn't.
• The 3 points to hit in the first five minutes of any presentation .
• Involvement and interactivity techniques to revive any audience and keep them in your corner.
• The 7 worst speaker habits and how to eliminate them.
• How to tailor your content, pace and delivery to your audience ensuring stellar evaluations and ideal results

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Price: $12.07 [Notify me when price goes down.]

This guide features winning strategies to the global business environment. It covers how to create a value proposition, understanding how customers make buying decisions, how to create a deliver a winning oral proposal, and the step to setting up a Proposal Center of Excellence..
Price: $10.90 [Notify me when price goes down.]

As clear, concise, and concrete as its subject, Patrick Riley's The One–Page Proposal promises to be the definitive business guide to getting your best ideas fully understood in the least amount of time.

Today more than ever, business decisions are made on the fly栮d first impressions can make all the difference. Now, in the first book of its kind, successful entrepreneur Patrick Riley shows you how to boil all the elements of your business proposal into one persuasive page栮d magnify your business potential in the process.

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Price: $9.67 [Notify me when price goes down.]

Filled with tips and survival skills from writers and fund-raising officers at nonprofits of all sizes, Writing for a Good Cause is the first book to explain how to use words well to win your cause the money it needs. Whether you work for a storefront social action agency or a leading university, the authors' knowledgeable, practical advice will help you:

• Write the perfect proposal -- from the initial research and interviews to the final product

• Draft, revise, and polish a "beguiling, exciting, can't-put-it-down and surely can't-turn-it-down" request for funds

• Create case statements and other big money materials -- also write, design, and print newsletters, and use the World Wide Web effectively

• Survive last-minute proposals and other crises -- with the Down-and-Dirty Proposal Kit!

Writing for a Good Cause provides everything fund raisers, volunteers, staff writers, freelancers, and program directors need to know to win funds from individual, foundation, and corporate donors.

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Price: $8.97 [Notify me when price goes down.]

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Price: $8.00 [Notify me when price goes down.]

In real life most students are first rate persuaders, but when their persuasive writing hits the page it often get laryngitis

This user friendly book of 82 two page voice lessons, shows teachers 3-12 how to help students get their spoken voices down in print and then how to craft those fresh voices into powerful pieces of persuasion.

Indexed by 6 traits.
Price: $19.99 [Notify me when price goes down.]

Videogames are both an expressive medium and a persuasive medium; they represent how real and imagined systems work, and they invite players to interact with those systems and form judgments about them. In this innovative analysis, Ian Bogost examines the way videogames mount arguments and influence players. Drawing on the 2,500-year history of rhetoric, the study of persuasive expression, Bogost analyzes rhetoric's unique function in software in general and videogames in particular. The field of media studies already analyzes visual rhetoric, the art of using imagery and visual representation persuasively. Bogost argues that videogames, thanks to their basic representational mode of procedurality (rule-based representations and interactions), open a new domain for persuasion; they realize a new form of rhetoric.

Bogost calls this new form "procedural rhetoric," a type of rhetoric tied to the core affordances of computers: running processes and executing rule-based symbolic manipulation. He argues further that videogames have a unique persuasive power that goes beyond other forms of computational persuasion. Not only can videogames support existing social and cultural positions, but they can also disrupt and change those positions, leading to potentially significant long-term social change. Bogost looks at three areas in which videogame persuasion has already taken form and shows considerable potential: politics, advertising, and education. Bogost is both an academic researcher and a videogame designer, and Persuasive Games reflects both theoretical and game-design goals..
Price: $26.43 [Notify me when price goes down.]