Books about Persuasion from Amazon.com

Small changes can make a big difference in your powers of persuasion

What one word can you start using today to increase your persuasiveness by more than fifty percent?

Which item of stationery can dramatically increase people's responses to your requests?

How can you win over your rivals by inconveniencing them?

Why does knowing that so many dentists are named Dennis improve your persuasive prowess?

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?

Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers..
Price: $14.43 [Notify me when price goes down.]

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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Price: $9.49 [Notify me when price goes down.]

No matter where you are on the organizational ladder, the odds are high that you've delivered a high-stakes presentation to your peers, your boss, your customers, or the general public. Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. slide:ology fills that void.

Written by Nancy Duarte, President and CEO of Duarte Design, the firm that created the presentation for Al Gore's Oscar-winning film, An Inconvenient Truth, this book is full of practical approaches to visual story development that can be applied by anyone. The book combines conceptual thinking and inspirational design, with insightful case studies from the world's leading brands. With slide:ology you'll learn to:

• Connect with specific audiences
• Turn ideas into informative graphics
• Use sketching and diagramming techniques effectively
• Create graphics that enable audiences to process information easily
• Develop truly influential presentations
• Utilize presentation technology to your advantage

Millions of presentations and billions of slides have been produced -- and most of them miss the mark. slide:ology will challenge your traditional approach to creating slides by teaching you how to be a visual thinker. And it will help your career by creating momentum for your cause..
Price: $19.42 [Notify me when price goes down.]

Pickup Artists' Psychological Secrets to Turn on, Charm, and Seduce almost any Woman.

The Art of the Pickup involves analyzing your target, determine her values, beliefs and weaknesses, and role-playing her desires
Sexual Persuasion occurs by stimulating her subconscious emotions and desires. You create value and scarcity for yourself, remove her barriers, build trust, and initiate the close. The best Pickup Artists are teasingly cocky, have a cutting sense of humor, and the poise to pull it off with class.

The dynamics of Sexual Persuasion share the same techniques perfected by all great salesmen. Any man with the right tools and attitude can transform himself and create an exhilarating lifestyle he controls with style and ease. Face the facts. Women in courting mode are phenomenal actresses; many devote their whole lives to role-playing, camouflaged appearances, and storytelling. They manipulate men by dangling potential sex to satisfy their ego, play games, or vacuum your wallet. Understanding how seduction works is a double-edged sword. You can either go through life playing the victim, or educate yourself using the techniques to your advantage.
The Professional Bachelor Dating Guide reveals how to:

• Predict, anticipate, & easily influence female behavior.
  
• Create instant attraction and lust in seconds.
  
• 20 Seduction speaking techniques that create Irresistible Sexual Charisma.
  
• Master Speed Dating, eliminate 80% of your dating time & money spent, with a superior closing ratio.
  
• Read women instantly; spot and avoid the Psychos, Game Players, and gold digging cons.
  
• Build instant rapport with Smooth-talking Sexual Persuasion.
  
• Know exactly what she wants to see and hear, and feel.
  

Considering marriage? With a failure rate of 50%, the best defense is a good offense. Remove her financial incentive to file with a pro-active asset protection plan well in advance. In straightforward, easy-to-understand terms learn the Advantages, Limitations, and costs: the complete how, what, and where to setup multiple Trusts, FLPs, and LLCs. Learn how to:

• Legally Protect your ASSets from the whims of divorce courts and frivolous lawsuits.
  
• Shield a large salary, limit alimony to one based on a nominal salary YOU choose.
  
• Structure your financial planning and shield your entire estate layers deep and out of sight.
  
• Remove the assets from your name. You Control everything, but own nothing.

Tired of the Chase and want to elevate your Game to the next level? Section three is a Jet-setting Bachelor's travel guide to the best Sex Vacations around the World: where gorgeous young girls compete for you. Spoil yourself rotten, and be a Professional Bachelor..
Price: $10.36 [Notify me when price goes down.]

Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity..
Price: $13.90 [Notify me when price goes down.]

Praise for Covert Persuasion:

"This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation "
-Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life

"Hogan is the master of persuasion I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable."
-Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers

"There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want."
-Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor Factor

"When you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for."
-David Garfinkel, author of Advertising Headlines That Make You Rich

"There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!"
-Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning.
Price: $12.74 [Notify me when price goes down.]

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Price: $7.42 [Notify me when price goes down.]

New chronology and further reading..
Price: $2.38 [Notify me when price goes down.]

The award-winning guide to business negotiation used by top negotiators and training programs all over the world—completely updated and revised

As director of the renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. His systematic, step- by-step approach comes to life in this book, which is available in over ten foreign editions and combines lively storytelling, proven tactics, and reliable insights gleaned from the latest negotiation research.

This updated edition includes:
• A brand-new “Negotiation I.Q.” test designed by Shell and used by executives at the Wharton workshop that reveals each reader’s unique strengths and weaknesses as a negotiator
• A concise manual on how to avoid the perils and pitfalls of online negotiations involving e-mail and instant messaging
• A detailed look at how gender and cultural differences can derail negotiations, and advice for putting talks back on track.
Price: $8.37 [Notify me when price goes down.]