Books about Paramount from Amazon.com

Roman Holiday, Sabrina, Funny Face, Paris When It Sizzles, Breakfast at Tiffany's these early films established Audrey Hepburn as the epitome of stylish grace and playful elegance. This collection of legendary and never-before-seen Paramount poster art, lobby cards, magazine covers, costume sketches, stills, and fashion photographs celebrates the golden era of Hepburn's career. Illuminating the more than 200 photos and illustrations are short essays on Hepburn's lasting influence, as well as a primer on collecting her memorabilia, offering a unique look at the woman who redefined Hollywood glamour and became one of the most enduring icons of fashion and film..
Price: $7.39 [Notify me when price goes down.]

Pulled from the hit film that made a hero out of a tetherball-loving guy with glasses and stellar dance moves, the words, phrases and speeches in "Napoleon Dynamite: The Complete Quote Book" capture the hilarious dialogue that worked its way into the hearts and mouths of millions of fans. Quirky, comical and yet somehow perfect for any situation, the lines included here are sure to inspire exasperated sighs, bizarre conversations and awkward exchanges in homes, schools and workplaces across the country. Sweet!.
Price: $0.88 [Notify me when price goes down.]

The elements of style: a style guide for writers - the original 1918 text from William Strunk..
Price: $8.00 [Notify me when price goes down.]

The 1910 classic from Wallace D. Wattles The Science of Getting Rich has been noted as being the secret behind The Secret by The Secret\'s creator Rhonda Byrne when she was on Oprah!.
Price: $4.49 [Notify me when price goes down.]

Moderating to the Max provides you with detailed instructions for more than 20 techniques that will deepen focus group findings and bring life to a fading group. From perceptual mapping to personification, you will never again have to guess whether the technique is the right one for the occasion. This guide will enhance and broaden the work of moderators who already have a good foundation. With myriad examples and illustrations, the book's emphasis is on "play" and how fun exercises can inspire focus group respondents to reveal deeper motivations..
Price: $30.00 [Notify me when price goes down.]

How can you be immensely successful for many years, and yet not be imitated by competitors? Impossible, you say. Not so. Virgin Atlantic, the Body Shop, Apple Computers, and Birkenstock they all achieved this status, and there are ample additional examples. They cracked the secret of successful differentiation that is not imitated and are adored by customers who think that they are incomparable. Dr. Dan Herman calls it an Unfair Competitive Advantage. It's not at all unethical. Everyone has a fair chance of attaining such an advantage including, every reader of this book.

There is a secret to successful differentiation that is not imitated. It is a psychological secret that has to do with the way your competitors think. Most marketers today are MBA graduates who tend to think and operate in typical and predictable ways - you might call them MBA Clones. You can take advantage of their biases and outsmart them. In this groundbreaking book, Dr. Dan Herman not only reveals the secret of successful differentiation that is not imitated but also supplies you with a comprehensive set of practical rules and tools that will enable you to make an unfair advantage your reality.

Dr. Herman, a competitive strategy consultant with vast global experience, a seasoned CMO in a large corporation, a branding professional and a businessman, does not tell you to 'think out of the box' as so many do he provides you with a new and comprehensive toolbox for success.

You'll learn:

-- The secret of successful differentiation that is not imitated
-- How to scan methodically for both strategic and tactical opportunities for success
-- How to integrate a business model, a competitive strategy and a brand concept to create a unitary 'unique success formula' for your company
-- How to create marketing hits short meteoric successes
-- How to use electrifying marketing, just-on-desire branding and the brand drama approach to build emotionally powerful brands, and many other useful additions to your profit-generating arsenal of concepts and methods.

Using a plethora of examples from top businesses around the world, Dr. Herman offers a business oriented-point of view that is fresh and different, and even humorous at times. Even though this book will turn your thinking inside out, everything in it is practical and easily applicable in any kind of business..
Price: $29.25 [Notify me when price goes down.]

By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a majority of the nation's assets. The generation's front-runners are Leading-Edge Baby Boomers, founders of modern youth culture and then yuppie materialism. This essential marketing guide presents stimulating chapters that will show you:

-- Critical "bipolar metavalues" that influence the buying behavior of Leading-Edge Baby Boomers.

-- Select the right advertising media to achieve your marketing goals

-- LOHAS: a new lifestyle segment that's changing everything

-- How to plan and organize "bandwagon" Boomer events and promotions

-- Exceptional opportunities for reaching Boomers through the Internet.

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Price: $26.00 [Notify me when price goes down.]

Hispanics are warm people. Most prefer a hug to a handshake, but they also want that "hug" to be respectful and honest, not just a ploy to gain their business Using his many years in research and advertising, as well as his experiences being raised in a Hispanic family, Juan Faura talks straight about your Hispanic customers, from a Hispanic point of view.

The Whole Enchilada is a practical guide to selling to Hispanics in the U.S. Take a look at the top 30 Latino markets and find out which advertising vehicles, organizations, and resources are available in each one to assist you in developing and executing a marketing strategy. Scores of easy-to-apply tips will help you make your business Hispanic friendly.

In The Whole Enchilada, you will find:

• Eight Laws of the Hispanic Universe

• Five phrases that will immediately engender a connection with any Latino consumer

• Twelve commonly assumed characteristics of Hispanic culture, and what you need to know about how the culture is changing

• Profiles of Eight individuals who represent the many faces of U.S. Hispanics

• Which media are best suited to your objectives

• Where to find help when you need it

Especially written for the small business that is trying to adapt to a changing environment, The Whole Enchilada also contains wisdom for major corporations who are willing to recognize that Hispanics are an important part of the diverse U.S. customer base..
Price: $24.95 [Notify me when price goes down.]

Today's moms are not the ones you thought you knew!

Did you know that 32 percent of Gen-X moms have tattoos? This is just one of the fun and useful facts you'll find in this new book from the authors of The Great Tween Buying Machine

From their tattoos to their heavy reliance on the web for information, to their active partnering with their kids, moms today have changed. They aren't the moms you thought you knew. You'll learn how the new relationship between moms and kids affects purchase decisions and how to capture this new market. The days of manufacturing a good kid-focused product and putting some TV advertising behind are growing shorter, but after reading this book, you'll know how to handle this new environment.

Full of illustrations and facts to help you develop new products for the Super Consumer. You will learn:

-- The definition of the Four-Eyed, Four-Legged Consumer (4i4l).

-- How and why parenting has changed.

-- The life stages of the Super Consumer.

-- The motivations of kids and moms as consumers.

-- How the super consumer makes purchase decisions.

-- The size of the 4i4l market.

-- How the kid part of the 4i4l consumer thinks.

-- How to gather insights about the super consumer.

-- Media use by the super consumer, both kids and moms.

-- How to create effective advertising and products for the super consumer..
Price: $17.33 [Notify me when price goes down.]