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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
A world-renowned innovation guru explains practices that result in breakthrough innovations . . "Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation." . -Clayton Christensen. . For years, companies have accepted the underlying principles that define the customer-driven paradigm--that is, using customer "requirements" to guide growth and innovation. But twenty years into this movement, breakthrough innovations are still rare, and most companies find that 50 to 90 percent of their innovation initiatives flop. The cost of these failures to U.S. companies alone is estimated to be well over $100 billion annually. . . In a book that challenges everything you have learned about being customer driven, internationally acclaimed innovation leader Anthony Ulwick reveals the secret weapon behind some of the most successful companies of recent years. Known as "outcome-driven" innovation, this revolutionary approach to new product and service creation transforms innovation from a nebulous art into a rigorous science from which randomness and uncertainty are eliminated. . . Based on more than 200 studies spanning more than seventy companies and twenty-five industries, Ulwick contends that, when it comes to innovation, the traditional methods companies use to communicate with customers are the root cause of chronic waste and missed opportunity. In What Customers Want, Ulwick demonstrates that all popular qualitative research methods yield well-intentioned but unfitting and dreadfully misleading information that serves to derail the innovation process. Rather than accepting customer inputs such as "needs," "benefits," "specifications," and "solutions," Ulwick argues that researchers should silence the literal "voice of the customer" and focus on the "metrics that customers use to measure success when executing the jobs, tasks or activities they are trying to get done." Using these customer desired outcomes as inputs into the innovation process eliminates much of the chaos and variability that typically derails innovation initiatives. . With the same profound insight, simplicity, and uncommon sense that propelled The Innovator's Solution to worldwide acclaim, this paradigm-changing book details an eight-step approach that uses outcome-driven thinking to dramatically improve every aspect of the innovation process--from segmenting markets and identifying opportunities to creating, evaluating, and positioning breakthrough concepts. Using case studies from Microsoft, Johnson And Johnson, AIG, Pfizer, and other leading companies, What Customers Want shows companies how to: . . - Obtain unique customer inputs that make predictable innovation possible .
- Recognize opportunities for disruption, new market creation, and core market growth--well before competitors do .
- Identify which ideas, technologies, and acquisitions have the greatest potential for creating customer value .
- Systematically define breakthrough products and services concepts .
. . Innovation is fundamental to success and business growth. Offering a proven alternative to failed customer-driven thinking, this landmark book arms you with the tools to unleash innovation, lower costs, and reduce failure rates--and create the products and services customers really want. ..
Price: $12.99
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Strategy Maps: Converting Intangible Assets into Tangible Outcomes
"Strategy Maps" takes readers to the next level of precision in strategy implementation. "Strategy Maps" introduces a new tool that has evolved from Robert Kaplan and David Norton's ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organization will better understand it and therefore be better able to execute it effectively. It offers a visual cause-and-effect explanation of what's working and what doesn't in a way that everyone in the company can understand. It helps get the entire organization involved in strategy..
Price: $13.00
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On Becoming Preschool Wise: Optimizing Educational Outcomes What Preschoolers Need to Learn (On Becoming. . .)
Who can understand the mind of a preschooler? You can! Know that above all else, a preschooler is a learner His amazing powers of reasoning and discrimination are awakened through a world of play and imagination. Through home relationships, he learns about love, trust, comfort, and security; through friends he learns to measure himself against a world of peers; and through unconditional love, a child establishes his own unique selfhood. The growth period between ages three and five years is all about learning, and On Becoming Preschoolwise is all about helping parents create the right opportunities and best environment to optimize their child's learning potential.Now influencing over two million homes worldwide, trusted parenting authors Gary Ezzo and Dr. Robert Bucknam once again bring their collective wisdom, experience, and insight to bear on this critical phase of preschool training. From teaching about the importance of play to learning how to prepare a preschooler for the first day of school, from organizing your child's week to understanding childhood fears and calming parental anxiety, sound advice and practical application await the reader. You will find this resource as practical as it is informative, curative as much as it is encouraging..
Price: $4.74
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Emergency Medicine: Avoiding the Pitfalls and Improving the Outcomes
Emergency Medicine is a brand new book focusing on the common pitfalls and mistakes that can occur when dealing with high-risk conditions during standard medical practice. Concise chapters focus on clinical relevance, addressing the mistakes, the consequences and the knowledge necessary to avoid high-risk mistakes. An essential book for all staff dealing with emergencies..
Price: $42.70
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Trying Hard is Not Good Enough
Mark Friedman's framework is about getting from talk to action quickly and making a difference, not just trying hard and hoping for the best. It has been used in over 40 states and seven countries outside the U.S. He provides practical methods for taking action together that are simple and common sense, that use plain language, produce minimum paper and are actually useful to managers, community members and decision-makers. The book's Results Accountability framework can be used to improve the quality of life in communities, cities, counties, states and nations, including everything from the well-being of children to the creation of a sustainable environment. It can help government and private sector agencies improve the performance of their programs and make them more customer-friendly and effective. Results Accountability is a common sense approach that replaces all the complicated jargon-laden methods foisted on us in the past. The methods can be learned and applied quickly, and all the materials are free for use by government and non-profit organizations and for-profit organizations of five persons or less. In addition to presenting practical methods, this book is also makes a contribution to social theory. The book makes a clear distinction between population and performance accountability. While public and private organizations bear responsibility for their own performance, no organization can claim ownership of the well-being of a whole population. Population accountability is not an extension of performance accountability but a separate, and perpetually unfinished, collective enterprise. The book clearly and completely explains the differences and connections between these two forms of accountability. The Results Accountability progression of thought from results to experience, measures, baselines, story, partners, what works and action can be applied to any population challenge from the highest level consideration of world peace to the economic prosperity of nations and states to the safety of children in a particular community. The same thought progression can be applied to any performance accountability challenge from the management of whole governments to large public and private sector agencies to the smallest program and finally to our personal lives. Results accountability may be the only planning framework of this scope..
Price: $24.00
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Teach Yourself NLP (Teach Yourself)
Learn to use NLP to go forward in your work and personal relationships Are you new to Neuro Linguistic Programming, one of the most fascinating and most powerful forms of applied psychology today? Do you want a better understanding of what makes you and others tick? Are you seeking clearer goals, more effective communication and better relationships? Teach Yourself NLP gives you straightforward access to understanding Neuro Linguistic Programming and helps you to put the ideas and techniques into practice in your personal and professional life, both in your behavior and in your important relationships. .
Price: $6.84
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NANDA, NOC, and NIC Linkages: Nursing Diagnoses, Outcomes, and Interventions (NANDA, NOC, and NIC Linkages)
Based on years of research at the University of Iowa, this one-of-a-kind reference provides linkages between three standardized languages recognized by the American Nurses Organization: NANDA, Nursing Interventions Classification (NIC), and Nursing Outcomes Classification (NOC). A perfect companion to Dochterman: NIC, 4th Edition and Moorhead: NOC, 3rd Edition, this book is a useful tool for nurses in developing care plans for patients, and for institutions in tracking and quantifying nursing care. - Links all of the NANDA-approved nursing diagnoses to outcome labels and three levels of suggested interventions
- Uses easy-access, user-friendly tables to show terminology and criteria.
- Presents case studies along with nursing care plans to demonstrate the application of linkages.
- Defines all NANDA, NOC, and NIC labels.
- Makes an excellent companion to the new editions of NIC and NOC.
Complete with the most up-to-date NIC, NOC, and NANDA-I approved lists..
Price: $42.00
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The Heroic Client: A Revolutionary Way to Improve Effectiveness Through Client-Directed, Outcome-Informed Therapy
In this controversial book, psychologists Barry Duncan and Scott Miller, cofounders of the Institute for the Study of Therapeutic Change, challenge the traditional focus on diagnosis, "silver bullet" techniques, and magic pills, exposing them as empirically bankrupt practices that only diminish the role of clients and hasten therapy's extinction. Instead, they advocate for the long-ignored but most crucial factor in therapeutic success-the innate resources of the client. Based on extensive clinical research and case studies, The Heroic Client not only shows how to harness the client's powers of regeneration to make therapy effective, but also how to enlist the client as a partner to make therapy accountable. The Heroic Client inspires therapists to boldly rewrite the drama of therapy, recast clients in their rightful role as heroes and heroines of the therapeutic stage, and legitimize their services to third-party payers without the compromises of the medical model..
Price: $22.41
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A Stake in the Outcome: Building a Culture of Ownership for the Long-Term Success of Your Business
The First Management Classic of the New Millennium!
A bold experiment is taking place these days, as leading-edge companies turn upside down the management paradigm that has dominated corporate thinking for more than one hundred years. Southwest Airlines is perhaps the most visible practitioner, soaring through economic downturns while its competitors slash their budgets and order massive layoffs, but you can find other pioneers of the new approach in almost every industry and market niche. Their secret: a culture of ownership that allows them to tap into the most underutilized resource in business today–namely, the enthusiasm, intelligence, and creativity of working people everywhere. No one knows more about building a culture of ownership than CEO Jack Stack, who’s been working on one for the past twenty years with his colleagues at SRC Holdings Corporation (formerly Springfield ReManufacturing Corporation). Along the way, they’ve turned their company into what Business Week has called a “management Mecca,” attracting thousands of people representing hundreds of businesses to SRC’s home in Springfield, Missouri. There the visitors learn how to incorporate the ideals and values of SRC’s remarkable corporate culture into their own organizations–and then they go back and do it. Now, in A Stake in the Outcome, Stack offers a master class on creating a culture of ownership, presenting the hard-won lessons of his own twenty-year journey and explaining what it really takes to build for long-term success. The pioneer of “open-book management” (described in the best-selling classic The Great Game of Business), Stack and twelve other managers began their journey in 1982, when they purchased their factory from its struggling parent company. SRC grew 15 percent a year, while adding almost a thousand new jobs, and the company’s stock price rocketed from 10 cents to $81.60 per share. In the process, Stack discovered that long-term success required constant innovation–and that building a culture of ownership involved much more than paying bonuses, handing out stock options, or setting up an employee stock ownership plan. In a successful ownership culture, every employee had to take the fate of the company as personally as an individual owner would. Achieving that level of commitment was extraordinarily difficult, but Stack realized that the payoff would be enormous: a company that was consistently able to outperform the market. A Stake in the Outcome isn’t about theory–it’s about practice. Stack draws from his own successes and failures at SRC to show how any company can teach its employees to think and act like owners, including how to implement an effective equity-sharing program, how to promote continuous learning at every level of the organization, how to fire up employees’ competitive juices, how to broaden the concept of leadership and delegate responsibility for the business, and how to build a workforce that is fast on its feet and ready to take advantage of every opportunity. You’ll also learn about other companies that have succeeded in building cultures of ownership–and the lessons they can teach the rest of us. Written in Jack Stack’s straightforward, witty, no-beating-around-the-bush style, A Stake in the Outcome is like having a one-on-one session with a master entrepreneur and business innovator. It shows managers and executives of companies both large and small how to build a ferociously motivated workforce that is energized and committed to meeting and overcoming the most daunting challenges a company can face. From the Hardcover edition..
Price: $5.90
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