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Website Optimization: Speed, Search Engine & Conversion Rate Secrets
Remember when an optimized website was one that merely didn't take all day to appear? Times have changed Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness. In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you: Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates, and covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs. Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals..
Price: $20.99
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Dr. Mercola's Total Health Program: The Proven Plan to Prevent Disease and Premature Aging, Optimize Weight and Live Longer
Featuring world-renowned natural health physician Dr. Joseph Mercola’s dietary program in Part One and over 150 healthy and delicious new recipes in Part Two. Designed to help prevent disease, premature aging, optimize weight, increase energy, and love what you eat while doing so, Mercola’s easy to follow program will help you avoid and eliminate the underlying causes of health and weight issues. Built entirely around a natural approach, including eating only the cleanest and healthiest forms of proteins, fats and carbs. Everything you need to know to: • Build your body’s immune system to its peak levels to prevent diseases and common illnesses • Reach your optimal weight – while actually enjoying and being satisfied by eating - and remain at your optimal weight for life • Maximize your body’s ability to restore the more youthful appearance you are meant to have while avoiding any premature aging • Boost your energy and mental clarity Help eliminate the underlying causes for those currently challenged by diseases and conditions such as diabetes, heart problems, chronic fatigue, allergies..
Price: $39.98
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The Cancer Lifeline Cookbook: Recipes, Ideas, and Advice to Optimize the Lives of People Living with Cancer
After 30 years of providing counseling and support for people living with cancer, the Cancer Lifeline organization knows that one of the main areas of interest for patients and their families is food and nutrition. What foods have been shown to help prevent the spread of cancer? What are the nutritional "rules" for people with cancer? In answer, this new edition of the organization's cookbook presents up-to-date nutritional information (including the Top Ten Super Foods that may protect and fight against cancer) along with practical strategies for making healthy eating a daily practice and suggestions for reducing the side effects of treatment. It features 100 easy-to-make recipes from the nation's top chefs and from cancer patients and survivors, including Blueberry Breakfast Cake, Honey-Glazed Green Beans with Almonds, and Citrus Chicken. These resources and more make this book a natural choice for cancer survivors, people living with cancer, caregivers, and those interested in a health-conscious diet. .
Price: $7.14
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Healing the Hardware of the Soul: How Making the Brain-Soul Connection Can Optimize Your Life, Love, and Spiritual Growth
Dr. Daniel Amen's breakthrough brain-healing program has helped hundreds of thousands to overcome depression, anxiety, obsessive-compulsive disorder, and attention deficit disorder. The maverick author of Change Your Brain, Change Your Life and Healing ADD now presents his proven program for repairing and strengthening our relationships, child-rearing practices, work and study routines, and, ultimately, our soulful connections, in the deepest ways possible. Guided by this book, each of us can learn to balance and optimize the parts of the brain responsible for inner growth, intimacy, and spiritual health. Drawing upon his experience with over fourteen thousand brain-imaging studies of patients from all walks of life, Dr. Amen has developed an essential tool called the Amen Brain System Checklist, a 101-question self-test used to evaluate the five brain systems that are key to achieving and maintaining a healthy brain-soul connection. The questionnaire identifies the problem brain areas readers may need to work on, offers insight into the degree to which these imbalances affect their lives, and provides targeted strategies for each area of the brain involved with spiritual issues. These are just a few of the many "brain prescriptions" to be found in Healing the Hardware of the Soul: - Develop focus and improve decision-making with the One-Page Miracle for the Soul
- Use prayer, meditation, and diaphragmatic breathing exercises for superior emotional and spiritual flexibility
- Heal painful deep soul memories through thought and behavior exercises
- Learn how forming strong, positive new bonds actually controls impulsive behavior and stabilizes mood swings
Dr. Amen's recommendations include cutting-edge advice on diet, nutritional supplements, and the judicious use of medication when needed. He also explains which medications can unbalance the brain when used improperly. Dramatic before-and-after pictures of the brain demonstrate the medical effectiveness of these clinically based healing techniques. Whether we learn the self-help strategies of cognitive reprogramming, self-hypnosis, or nutraceutical therapy, seek out psychotherapy, or rely on prescription antidepressants and antianxiety medications, Dr. Amen's sage advice and comprehensive treatment programs give us all the tools we need to optimize our work, relationships, and spiritual connections to become the people we want to be..
Price: $12.98
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Mother Food: A Breastfeeding Diet Guide with Lactogenic Foods and Herbs - Build Milk Supply, Boost Immunity, Lift Depression, Detox, Lose Weight, Optimize a Baby's IQ, and Reduce Colic and Allergy
"Mother Food," published in 2004 under the title "Mother Food for Breastfeeding Mothers," is here republished under the title: "Mother Food: A Breastfeeding Diet Guide with Lactogenic Foods and Herbs - Build Milk Supply, Boost Immunity, Lift Depression, Detox, Lose Weight, Optimize a Baby's IQ, and Reduce Colic and Allergies" "Mother Food" is a unique health guide, cookbook and herbal for breastfeeding mothers. Recommended by lactation consultants and approved by the La Leche League International Book Evaluation Committee, "Mother Food" helps create healthful eating habits to last a lifetime. These guidelines: * Facilitate gentle detox
* Promote vitality and alleviate fatigue
* Help a mother overcome food cravings, lose weight, and maintain a healthy weight level without the yo-yo effect
* Nourish a mother's and her baby's immune system
* Develop mental focus and concentration, increase a mother's cognition while increasing the IQ-enhancing components of her breastmilk
* Support emotional balance
"Mother Food" provides crucial information to the breastfeeding mother: * Foods, herbs and recipes that support milk supply and promote the let-down reflex
* Guidelines for the detective work involved in eliminating so-called "trigger foods" that may be the cause of a baby's digestive distress
* Guidelines on what to include in a mom's diet to strengthen the immune-boosting properties of her breastmilk In addition, "Mother Food" provides insights into the views and traditions of Eastern and Ancient Medicine on breastfeeding and milk supply, and a detailed herbal for both common and lesser-known galactagogues. .
Price: $17.50
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Cost-Based Oracle Fundamentals (Expert's Voice in Oracle)
The insights that Jonathan provides into the workings of the cost-based optimizer will make a DBA a better designer, and a Developer a better SQL coder. Both groups will become better troubleshooters — Thomas Kyte, VP (Public Sector), Oracle Corporation The question, "Why isn't Oracle using my index?" must be one of the most popular (or perhaps unpopular) questions ever asked on the Oracle help forums. You've picked exactly the right columns, you've got them in the ideal order, you've computed statistics, you've checked for null columns&emdash;and the optimizer flatly refuses to use your index unless you hint it. What could possibly be going wrong? If you've suffered the frustration of watching the optimizer do something completely bizarre when the best execution plan is totally obvious, or spent hours or days trying to make the optimizer do what you want it to do, then this is the book you need. You'll come to know how the optimizer "thinks," understand why it makes mistakes, and recognize the data patterns that make it go awry. With this information at your fingertips, you will save an enormous amount of time on designing and trouble-shooting your SQL. The cost-based optimizer is simply a piece of code that contains a model of how Oracle databases work. By applying this model to the statistics about your data, the optimizer tries to efficiently convert your query into an executable plan. Unfortunately, the model can't be perfect, your statistics can't be perfect, and the resulting execution plan may be far from perfect. In Cost-Based Oracle Fundamentals, the first book in a series of three, Jonathan Lewis&emdash;one of the foremost authorities in this field&emdash;describes the most commonly used parts of the model, what the optimizer does with your statistics, and why things go wrong. With this information, you'll be in a position to fix entire problem areas, not just single SQL statements, by adjusting the model or creating more truthful statistics. .
Price: $26.87
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Web Site Measurement Hacks: Tips & Tools to Help Optimize Your Online Business (Hacks)
In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: Who are they? Why do they visit? What information or service is most valuable to them? Unfortunately, most common Web analytics software applications are long on functionality and short on documentation. Without clear guidance on how these applications should be integrated into the greater Web strategy, these often expensive investments go underused and underappreciated. Enter "Web Site Measurement Hacks," a guidebook that helps you understand your Web site visitors and how they contribute to your business's success. It helps organizations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring--and then improving--their site's usability, performance, and design. Among the many topics covered, you'll learn: definitions of commonly used terms, such as "key performance indicators" (KPIs) how to drive potential customers to action how to gather crucial marketing and customer data which features are useful and which are superfluous advanced techniques that senior Web site analysts use on a daily basis By examining how real-world companies use analytics to their success, "Web Site Measurement Hacks" demonstrates how you, too, can accurately measure your Web site's overall effectiveness. Just as importantly, it bridges the gulf between the technical teams charged with maintaining your Web'sinfrastructure and the business teams charged with making management decisions. It's the technology companion that every site administrator needs..
Price: $12.72
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