Books about Looming from Amazon.com

National Book Award Finalist

A Time, Newsweek, Washington Post, Chicago Tribune,and New York Times Book Review Best Book of the Year

A gripping narrative that spans five decades,The Looming Tower explains in unprecedented detail the growth of Islamic fundamentalism, the rise of al-Qaeda, and the intelligence failures that culminated in the attacks on the World Trade Center. Lawrence Wright re-creates firsthand the transformation of Osama bin Laden and Ayman al-Zawahiri from incompetent and idealistic soldiers in Afghanistan to leaders of the most successful terrorist group in history. He follows FBI counterterrorism chief John O’Neill as he uncovers the emerging danger from al-Qaeda in the 1990s and struggles to track this new threat. Packed with new information and a deep historical perspective, The Looming Tower is the definitive history of the long road to September 11..
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How to use brands to gain and sustain competitive advantage

Companies today face a dilemma in marketing The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands.

Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations..
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What happens when a dictator wins absolute power and isolates a nation from the outside world? In a nightmare of political theory stretched to madness and come to life, North Korea's Kim Jong Il made himself into a living god, surrounded by lies and flattery and beyond criticism. As over two million of his subjects starved to death, Kim Jong Il roamed between palaces staffed by beautiful girls and stocked with expensive international delicacies. Outside, the steel mills shut down, the trains stopped running, the power went out, and the hospitals ran out of medicine. When the population threatened to revolt, Kim imposed a reign of terror, deceived the United Nations, and plundered the country's dwindling resources to become a nuclear power. Now this tiny bankrupt nation is using her nuclear capability to blackmail the United States.
Veteran correspondent Jasper Becker takes us inside one of the most secretive countries in the world, exposing the internal chaos, blind faith, rampant corruption, and terrifying cruelty of its rulers. Becker details the vain efforts to change North Korea by actors inside and outside the country and the dangers this highly volatile country continues to pose. This unique land, ruled by one family's megalomania and paranoia, seems destined to survive and linger on, a menace to its own people and to the rest of the world. But should the nations of the world allow this regime to survive? That's the question with which this book concludes..
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Generalized anxiety disorder is a chronic, disabling, often lifelong condition affecting millions worldwide Yet, despite its prevalence, GAD is frequently marginalized, misdiagnosed, and undertreated. Generalized Anxiety Disorder Across the Lifespan creates a practical knowledge base for GAD, identifying the symptoms that set it apart both from "normal, everyday" anxiety and from other anxiety-based pathologies, and thoroughly reviewing the range of established and cutting-edge treatments. The author’s developmental approach sheds some light on longstanding clinical mysteries surrounding the disorder, among them the interplay of somatic and psychological symptoms and the changes in symptoms as patients age. Accessible to the novice or the veteran reader, the book:

• Grounds readers in the basics of GAD
• Offers extensive discussion of the current psychosocial treatments for GAD
• Examines the state of the art in pharmacological therapies with explanations of the genetic and neurobiological correlates
• Explores special issues, cultural considerations, treatment resistant patients, and prevention
• Includes guidelines for treatment of GAD in children, adolescents, adults, and older adults
• Features ready-to-use assessment tools for clients across the lifespan

Generalized Anxiety Disorder Across the Lifespan is a rich resource for clinicians, researchers, and graduate students looking to improve patients’ quality of life—and the quality of their care. It is both a guide to current best practice and a springboard for future innovations.

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From Publishers WeeklyStarred Review. Wright, a New Yorker writer, brings exhaustive research and delightful prose to one of the best books yet on the history of terrorism He begins with the observation that, despite an impressive record of terror and assassination, postWWarII, Islamic militants failed to establish theocracies in any Arab country. Many helped Afghanistan resist the Russian invasion of 1979 before their unemployed warriors stepped up efforts at home. Al-Qaeda, formed in Afghanistan in 1988 and led by Osama bin Laden, pursued a different agenda, blaming America for Islam's problems. Less wealthy than believed, bin Laden's talents lay in organization and PR, Wright asserts. Ten years later, bin Laden blew up U.S. embassies in Africa and the destroyer Cole, opening the floodgates of money and recruits. Wright's step-by-step description of these attacks reveals that planning terror is a sloppy business, leaving a trail of clues that, in the case of 9/11, raised many suspicions among individuals in the FBI, CIA and NSA. Wright shows that 9/11 could have been prevented if those agencies had worked together. As a fugitive, bin Ladin's days as a terror mastermind may be past, but his success has spawned swarms of imitators. This is an important, gripping and profoundly disheartening book. (Aug.)Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved..
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Towering columns of suet are swaying in the background, yet Mrs Hambleton pays them no heed. She continues to pound the edge of Eric's neck with a renewed vigour. Outside, the first flecks of snow are falling on to the charred remains of the flagpole as Janet nervously skirts the perimeter fence. Spring has returned once again to the Cotswolds..
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Dr. Jennifer Bently recently completed her government residency obligation as a physician for the American Indians near their Nevada reservation. After being selected to do genetic research for the federal government, Jennifer is excited about this new chapter in her future, even though it will take place at a secret military installation.

When Jennifer arrives at a U.S. Air Force base to be briefed, she is unprepared for the seemingly sci-fi specifics of her new job. General Dan Graves informs her that she will be conducting medical research on the genetics of extraterrestrials. Both excited at the positive possibilities and the potential fallout, Jennifer travels to the military base confident that she can use her skills to make a difference in the world of science.

But the underground installation in the Mojave Desert is nothing like she expected, and what was once a place full of promise becomes a chamber of unspeakable horrors. Now, Jennifer and General Graves must fight to keep the deadly secret—that could very well threaten the entire world— buried deep beneath the desert floor.

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