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Sway: The Irresistible Pull of Irrational Behavior
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.
Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.
Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).
Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.
Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull. .
Price: $7.00
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The Irresistible Revolution: Living as an Ordinary Radical
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The New Asian Hemisphere: The Irresistible Shift of Global Power to the East
For centuries, the Asians (Chinese, Indians, Muslims, and others) have been bystanders in world history Now they are ready to become co-drivers Asians have finally understood, absorbed, and implemented Western best practices in many areas: from free-market economics to modern science and technology, from meritocracy to rule of law. They have also become innovative in their own way, creating new patterns of cooperation not seen in the West. Will the West resist the rise of Asia? The good news is that Asia wants to replicate, not dominate, the West. For a happy outcome to emerge, the West must gracefully give up its domination of global institutions, from the IMF to the World Bank, from the G7 to the UN Security Council. History teaches that tensions and conflicts are more likely when new powers emerge. This, too, may happen. But they can be avoided if the world accepts the key principles for a new global partnership spelled out in The New Asian Hemisphere..
Price: $14.60
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Communicating for a Change: Seven Keys to Irresistible Communication
When You Talk, Are People Changed? Whether you speak from the pulpit, podium, or the front of a classroom, you don’t need much more than blank stares and faraway looks to tell you you’re not connecting Take heart before your audience takes leave! You can convey your message in the powerful, life-changing way it deserves to be told. An insightful, entertaining parable that’s an excellent guide for any speaker, Communicating for a Change takes a simple approach to delivering effectively. Join Pastor Ray as he discovers that the secrets to successful speaking are parallel to the lessons a trucker learns on the road. By knowing your destination before you leave (identifying the one basic premise of your message), using your blinkers (making transitions obvious), and implementing five other practical points, you’ll drive your message home every time! “Long ago, in a galaxy far, far away⦔ “Once upon a time⦔ “In the beginning⦔ Great stories capture and hold an audience’s attention from start to finish. Why should it be any different when you stand up to speak? In Communicating for a Change, Andy Stanley and Lane Jones offer a unique strategy for communicators seeking to deliver captivating and practical messages. In this highly creative presentation, the authors unpack seven concepts that will empower you to engage and impact your audience in a way that leaves them wanting more. “Whether you are a senior pastor with weekly teaching responsibilities or a student pastor who has bern charged with engaging the hearts and minds of high school students, this book is a must-read.” Bill Hybels Senior pastor, Willow Creak Community Church “A very practical resource for every biblical communicator who wants to go from good to great.” Ed Young Senior pastor, Fellowship Church, Grapevine, Texas “To communicate effectively, you have to connect. Andy has been connecting with people for years, and now he’s sharing his insights with the rest of us.” Jeff Foxworthy Comedian INSIDE LEFT FLAP In Communicating for a Change, Andy Stanley shares the seven imperatives that define his approach to challenging people’s minds in order to change their lives: Determine Your Goal Pick a Point Create a Map Internalize the Message Engage Your Audience Find Your Voice Start All Over These seven concepts will simplify your approach to communication and transform your sermons, lessons, and presentations into powerful life-changing experiences for your listeners. Story Behind the BookAndy Stanley and Lane Jones are on staff at one of America ’s largest churches, North Point Community. Leaders of thousands of people, they regularly speak in front of large groups. They also listen to numerous speakers and know the disastrous effects of a poorly delivered message. This book is the result of their efforts to make public speakingâone of the most common fear-inducing activities known to mankindâsimple, easy, and even enjoyable, so that God’s messages will readily produce the life-changing results they should..
Price: $11.27
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Irresistible Attraction: Secrets of Personal Magnetism
People form their first impression of you in three to four seconds! This book reveals to you the hidden secrets of attraction and charisma You will learn to maximize your hidden and natural attributes to create an instant bond with anyone you meet! Learn how to: *Have them falling for you in a heartbeat! *Communicate with others at the unconscious level. *Make a great first impression with your body language. *Know what their eyes are saying to you. *Appear comfortable even when you aren't! *Speak with confidence when you are nervous! *Use specific words and phrases to influence them now! *Create chemistry with anyone at will!.
Price: $12.25
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The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than "old" marketing. This new way is The Irresistible Offer. "The Irresistible Offer is the missing link in many marketing books." —Joe Sugarman, Chairman, BluBlocker Corporation "The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process." —John Du Cane, CEO, Dragon Door Publications, Inc. "As the world's fastest reader (Guinness Book certified) I've read just about every business and marketing book in existence. The Irresistible Offer by Mark Joyner is, by far, the easiest and most powerful. If you want to make a profitable business (any business small or large), The Irresistible Offer should be your starting point." —Howard Berg, "The World's Fastest Reader" "I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over fifty years." —Dr. Joe Vitale, author of The Attractor Factor "If I had to choose one modern marketing genius to learn from, it would be Mark Joyner. The Irresistible Offer belongs in the hands of everyone wanting to wildly succeed in business." —Randy Gilbert, a.k.a. "Dr. Proactive" host of The Inside Success Show.
Price: $11.88
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Little Felted Animals: Create 16 Irresistible Creatures with Simple Needle-Felting Techniques
Aren’t these the cutest? * Sixteen meltingly adorable animals * All the favorites, including cats, dogs, birds, bunnies, more * Easy to make, great as gifts, toys, decorations All together now: Awwwww! In Little Felted Animals, author Marie-Nöelle Horvath shows how to make the cutest little miniature animals, using just a few simple tools and some wool roving. Birds, bears, cats, dogs, mice, a fox, a sheep, a seal, and a bunny--sixteen little bundles of fluff in all. Picture all those little eyes looking up at you as if to say, "Thank you for making me!" Then give these critters as gifts, use them as decorations, or arrange them on tabletops. Beautifully photographed in their natural habitats, these sweet dumplings will melt the heart of every crafter. .
Price: $7.44
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Southern Cakes: Sweet and Irresistible Recipes for Everyday Celebrations
Taste the chocolatey goodness of Mississippi Mud or marvel at the extravagant elegance of the Lady Baltimore and there will be no doubt that Southerners know how to bake a cake. Here are 65 recipes for some of the most delicious ever. Jam cakes and jelly rolls; humble pear bread and peanut cake; whole chapters on both chocolate and coconut cakes each moist and delicious forkful represents the spirit of the South. A Baking 101 section offers the cake basics, some finishing touches (that means frosting and lots of it!), and the how-to's of storing each lovely concoction so that the last slice tastes as fresh and delightful as the first..
Price: $7.98
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Irresistible (The Buchanans, Book 2)
It wasn't just her homemade brownies that made Walker find Elissa irresistible... When ex-Marine Walker Buchanan stops to help Elissa Towers change a tire, he tells himself it's just the neighborly thing to do. And when Elissa finds herself baking him a thank-you pie, she's just returning the favor...right? Both of them have sworn off dating â Elissa's determined to protect her little girl, and that means ditching her taste for dangerous men...especially former Marines with dark secrets. Walker knows that he's not cut out for hearth and home...his own crazy family made sure of that. But the sparks won't stop flying between them. Now the two are struggling to keep their relationship "just friends," but with every kiss, their rules fly out the window....
Price: $2.91
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Simply Irresistible
In this saucy romance, charm-school graduate Georgeanne Howard has only two real talents: cooking and talking. Her Mae West-like body, though, is what attracts Virgil Duffy, a man old enough to be her grandfather but richer than Croesus. But when it comes time to actually marry Duffy, Georgeanne just can't go though with it. She makes her escape with bad boy John Kowalsky, the star hockey player for the team that Duffy owns. John has no idea that the gorgeous babe he is about to have a one-night stand with happens to be his boss's bride-to-be. It's not an auspicious start for a romance, but romance Georgeanne he does. Seven years later, Kowalsky discovers that their one night of unforgettable passion produced an incorrigible little girl who is even wilder than her parents--and Georgeanne is even more beautiful than he remembered..
Price: $3.99
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