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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do.
Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us.
In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes.
Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all. .
Price: $8.31
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Oldman's Guide to Outsmarting Wine: 108 Ingenious Shortcuts to Navigate the World of Wine with Confidence and Style
For the thousands of people who know nothing about wine and want to rectify that swiftly and painlessly, Mark Oldman—the “Naked Chef” of wine—is here to help with the kind of information readers can use right now: • Australian Shiraz is the most instantly likable red under $15 • Drink slightly sweet wine with spicy food • Judge a wine shop by whether it has homemade shelf signs • Don’t store unopened wine in the refrigerator for more than a week Loaded with his personal recommendations—including the top 100 wines less than $15— Oldman’s Guide also includes the wine picks of an eclectic mix of collectors, from Le Cirque owner Sirio Maccioni to Morley Safer of 60 Minutes. This is a wine guide like no other and is sure to be savored by anyone who wants their wine without the attitude..
Price: $3.94
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Girls Think of Everything: Stories of Ingenious Inventions by Women
In kitchens and living rooms, in garages and labs and basements, even in converted chicken coops, women and girls have invented ingenious innovations that have made our lives simpler and better. Their creations are some of the most enduring (the windshield wiper) and best loved (the chocolate chip cookie). What inspired these women, and just how did they turn their ideas into realities?.
Price: $3.00
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The Mysterious World of Sherlock Holmes: The Illustrated Guide to the Famous Cases, Infamous Adversaries, and Ingenious Methods of the Great Detective
Over a century since his first appearance in print, Sherlock Holmes remains an iconic figure today. This unique companion is a collector’s dream, allowing fans to delve into the criminal environment of foggy, gas-lit Victorian London-the world of the all-time greatest detective. The book brings to life the elements of Holmes’s success, the crime scene of his day, his history in film and television, and the present-day Holmes legacy. Featured throughout are famous figures such as Holmes’s faithful sidekick, Dr. Watson; his nemesis, Professor Moriarity; and Sherlock Holmes creator Sir Arthur Conan Doyle. Filled with more than 150 images-many of the works by the great original illustrators of Conan Doyle’s stories-this volume presents an excellent mix of information to satisfy legions of Holmes collectors, mystery fans, and historians fascinated by a bygone era. .
Price: $4.25
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Brilliant Food Tips and Cooking Tricks: 5,000 Ingenious Kitchen Hints, Secrets, Shortcuts, and Solutions
Now in paperback: the most comprehensive home-cooking reference book ever-with 5,000 fabulous insider kitchen tips and over 900 great-tasting recipes from food experts across the country. Whether you cook a little or a lot, plain or fancy, healthy or hearty, for your family or just for fun, this is the one book that does it all-faster and easier than you ever dreamed. Find out how to choose the juiciest oranges, perk up limp asparagus, rescue any over-salted dish, and crack an egg with one hand. Get down-to-earth answers to the cooking questions that you face every day. Or, if you're simply tired of the same old meals night after night, discover hundreds of easy recipes that put great-tasting food on your table in a jiffy. .
Price: $4.38
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Yankee Magazine Vinegar, Duct Tape, Milk Jugs & More: 1,001 Ingenious Ways to Use Common Household Items to Repair, Restore, Revive, or Replace Just about ... in Your Life (Yankee Magazine Guidebook)
With his trademark folksy wisdom, Earl Proulx tells you how to recycle those things we all have lying around the house into ingenious solutions without spending money on fancy cleaning solutions, or pricey gadgets Some of Earl's particular favorites are kitty litter (as a cleaner for oils pills and as a base for a soothing facial mask) and, of course, vinegar (to clean just about anything, unclog showerheads, as well as trap fruit pests), duct tape (as both tick remover and a protection against blisters), and milk jugs (bird feeders and clothespin holders). His fun and inventive ideas also include:Ant-proof your home with lemon juiceCover up furniture scratches with a dab of iodineUse powdered milk to soothe sunburn and remove makeupMake an earring holder out of window screenRecycle bubble wrap for a toilet tank insulatorOrganized by location inside and outside of the house, this essential compendium will make you pause each time you start to throw something (old blue jeans, ice cube trays, coat hangers, egg cartons) out in the trash. .
Price: $2.95
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Tools Rare and Ingenious: Celebrating the World's Most Amazing Tools
Over the centuries, craftsmen have transformed humble objects-drills, saws, planes, and levels-into works of art. This new title expands on Sandor Nagyszalanczy's acclaimed The Art of Fine Tools by offering a world tour of objects that rarely leave the private vaults of collectors. A visual feast of the finest and most beautifully crafted vintage tools ever made, Tools offers engaging facts about their history, function, and manufacture. Collectors and craftsmen will relish the depth of historical and technical information that accompanies each of the over 400 color photographs. Anyone who has ever held a hammer or a saw will marvel at these masterpieces of art and utility..
Price: $19.17
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Yankee Magazine's Pantyhose, Hot Peppers, Tea Bags, and More-for the Garden: 1,001 Ingenious Ways to Use Common Household Items to Control Weeds, Beat ... and Save Time (Yankee Magazine Guidebook)
Readers discover how some old-fashioned Yankee ingenuity combined with household items that are ready to be tossed out will help them create a gorgeous and bountiful garden
Why make a special trip to the garden center when the solution to those thorny gardening problems might be lurking right at home? Always on the lookout for inventive new ways to save money, time, and trouble while pursuing their horticultural activities, gardeners will eagerly embrace this clever idea-filled treasury from the editors of Yankee magazine .
The great ideas that readers will find include:
Eliminating powdery mildew with a spray made out of baking soda, water, and liquid soap.
Turning an old wicker basket into a flower planter
Mixing packing peanuts with soil to help drainage and minimize weight so the containers can be moved easily.
With more than a thousand suggestions for growing better flowers, winning the weed war, controlling insects, and much more, this is sure to become a well-worn favorite for the avid, thrifty gardener.
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Price: $5.00
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