Books about Groundswell from Amazon.com

Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.

When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.

Using tools and data straight from Forrester, you ll learn how to:



-Evaluate new social technologies as they emerge

-Determine how different groups of consumers are participating in social technology arenas

-Apply a four-step process for formulating your future strategy

-Build social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers

Timely and insightful, this book is required reading for executives seeking to protect and strengthen their company s public image.

"Groundswell is jammed with big ideas, useful stories, and quotable stats. This is the new industrial revolution. Are you on board?"

-Seth Godin, author, Meatball Sundae

"This book will rock your world, if social technology hasn't rocked it already. It's a tsunami of unstoppable force. Amazon, Procter & Gamble, Facebook, Google, and Dell are profiting from the crest of the wave. Are you? Li and Bernoff are the apostles of the tsunami. This book will be your bible."

-Scott Cook, Founder and Chairman of the Executive Committee, Intuit

Groundswell provides practical advice on how to stay nimble and flexible in an ever-morphing digital world. Enabling your company to respond to change quickly especially when talking to and supporting your consumers is essential for business success.

-Cathie Black, President, Hearst Magazines

"The first phase of the Internet was about getting everyone connected. In this next phase, which changes the way we work, live, play, and learn, we re starting to realize the value of those connections as well as the new communications and experiences those interactions lead to the human network. Groundswell effectively documents this shift and underscores the opportunities available to all from this major market transition."

-John T. Chambers, Chairman and CEO, Cisco

"Heed the Groundswell! It's critical reading and helped us master the new dynamics of social media."

-Christina Norman, President, MTV

"Groundswell is a comprehensive look at the tidal wave of change engulfing marketers. Nobody should attempt to engage the newly empowered and emboldened consumer without first hearing what Li and Bernoff have to say on the subject."

-Clark Kokich, CEO, Avenue A | Razorfish

"Social technologies and the groundswell impact every business and organization worldwide. Li and Bernoff have written an insightful book that takes a refreshing research-driven approach to helping businesses transform themselves and successfully navigate this new dynamic landscape."

-Steve Rubel, Senior Vice President, Edelman Digital, and columnist for Advertising Age.
Price: $18.78 [Notify me when price goes down.]

Groundswell: Constructing the Contemporary Landscape presents 23 projects that reveal the surge of creativity and discussion surrounding the designed landscape in a broad, principally urban, international context. In the last 20 years, many significant new public spaces have been created for sites that have been reclaimed from conflict, environmental degradation, and abandonment. The projects, found throughout North America, Europe, Asia, and the Middle East, were selected for their outstanding design, and for their variety of contexts, materials, scale, and types of spaces. This fully illustrated volume includes an essay by Peter Reed, Curator in the Department of Architecture and Design at The Museum of Modern Art, that demonstrates how these innovative projects expand the definition of the modernist landscape while responding to a variety of conditions such as program, social function, and the transformation and reclamation previously industrial areas. The essay is followed by a full-color plate section featuring the selected projects. Catalogue entries for each project provide a succinct description of the site, its transformation, and design concepts illustrated by photographs, drawings, and models.

Includes work by George Hargreaves, Martha Schwartz, Peter Walker, James Corner, Peter Latz, Ken Smith, Tom Leader, and others. Essay by Peter Reed.

Paperback, 9.5 x 11 in./168 pgs / 300 color and 30 b&w..
Price: $24.53 [Notify me when price goes down.]

In a world dominated by social technologies, traditional marketing no longer dictates customer behavior--people learn from and influence each other. This chapter shows you how to use the groundswell to talk with your customers, using new marketing and PR techniques like user-generated video, blogging, and building communities..
Price: $6.95 [Notify me when price goes down.]

Whether you're ready or not, customers have become an important part of product and process improvement. This chapter describes practical ways to tap into your customers to help you innovate now, increasing the chances of developing something your customers want..
Price: $6.95 [Notify me when price goes down.]

People long for a sense of community in today’s fast-paced world, for connections to one another and to natural places of peace and beauty. Quietly, and for more than twenty years, a growing network of community trails, riverfront parks, forests, farms, gardens, and other green spaces has begun to satisfy this hunger, offering welcome refuges in neighborhoods, rural towns, and cities across the country.
Benefits of these special projects begin to accrue even in the early planning stages when likely—and unlikely—partners come together around a common purpose. Along the way citizens discover untapped leadership abilities in themselves and cultivate enduring friendships with others.
Written from a practitioner’s perspective, Groundswell features a community forest in the Northwest; a river restoration in New York City’s Bronx; collaboration with ranchers along the Rocky Mountain Front; community supported agriculture in the Midwest; rural economic development in the South and the author’s own experience in growing Portland Trails, a vibrant urban land trust in the Northeast. As the stories show, this is complex, collaborative, and entrepreneurial work—difficult at times, yet intensely satisfying. This book will inspire you, especially if you have the passion and energy to make a difference in your community.
You will find that this book:

Makes tangible the notion of “community building”

Shows how community building really works in the hands of citizens and volunteer leaders

Reveals the “kindred spirit” qualities common in those who make the projects happen

Celebrates the role of land conservation in preserving community character, building individual character, and connecting people.
Price: $2.14 [Notify me when price goes down.]

This scarce antiquarian book is included in our special Legacy Reprint Series. In the interest of creating a more extensive selection of rare historical book reprints, we have chosen to reproduce this title even though it may possibly have occasional imperfections such as missing and blurred pages, missing text, poor pictures, markings, dark backgrounds and other reproduction issues beyond our control. Because this work is culturally important, we have made it available as a part of our commitment to protecting, preserving and promoting the world's literature..
Price: $19.27 [Notify me when price goes down.]

In the quaint, rural town of Green Cove Springs, Florida, the fresh water spring at the city park briefly turns red, startling onlookers. The unprecedented event has the town folks buzzing.

Scott, Curt and Professor Sellon are back to reveal an extraordinary secret when they discover a hidden cave near the St. Johns River. A remarkable find, the cave holds the remnants of an ancient cross-oceanic expedition.

But as sinister characters emerge in the small town and people begin to vanish, the terrifying truth becomes evident. A powerful relic once resident in the cave is now loose.

And it's searching for new victims..
Price: $11.99 [Notify me when price goes down.]