Books about Effects from Amazon.com

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas..
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Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick..
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A revolution in cooking

Sous vide is the culinary innovation that has everyone in the food world talking In this revolutionary new cookbook, Thomas Keller, America's most respected chef, explains why this foolproof technique, which involves cooking at precise temperatures below simmering, yields results that other culinary methods cannot. For the first time, one can achieve short ribs that are meltingly tender even when cooked medium rare. Fish, which has a small window of doneness, is easier to finesse, and shellfish stays succulent no matter how long it's been on the stove. Fruit and vegetables benefit, too, retaining color and flavor while undergoing remarkable transformations in texture.

The secret to sous vide is in discovering the precise amount of heat required to achieve the most sublime results. Through years of trial and error, Keller and his chefs de cuisine have blazed the trail to perfection—and they show the way in this collection of never-before-published recipes from his landmark restaurants—The French Laundry in Napa Valley and per se in New York. With an introduction by the eminent food-science writer Harold McGee, and artful photography by Deborah Jones, who photographed Keller's best-selling The French Laundry Cookbook, this book will be a must for every culinary professional and anyone who wants to up the ante and experience food at the highest level..
Price: $42.95 [Notify me when price goes down.]

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A crash course in the business of learning-from the bestselling author of The Innovator's Dilemma and The Innovator's Solution�

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�A brilliant teacher, Christensen brings clarity to a muddled and chaotic world of education.�
-Jim Collins, bestselling author of Good to Great

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According to recent studies in neuroscience, the way we learn doesn't always match up with the way we are taught. If we hope to stay competitive-academically, economically, and technologically-we need to rethink our understanding of intelligence, reevaluate our educational system, and reinvigorate our commitment to learning. In other words, we need �disruptive innovation.�

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Now, in his long-awaited new book, Clayton M. Christensen and coauthors Michael B. Horn and Curtis W. Johnson take one of the most important issues of our time-education-and apply Christensen's now-famous theories of �disruptive� change using a wide range of real-life examples. Whether you're a school administrator, government official, business leader, parent, teacher, or entrepreneur, you'll discover surprising new ideas, outside-the-box strategies, and straight-A success stories.

You'll learn how

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• Customized learning will help many more students succeed in school.
• Student-centric classrooms will increase the demand for new technology.
• Computers must be disruptively deployed to every student.
• Disruptive innovation can circumvent roadblocks that have prevented other attempts at school reform.
• We can compete in the global classroom-and get ahead in the global market.

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Filled with fascinating case studies, scientific findings, and unprecedented insights on how innovation must be managed, Disrupting Class will open your eyes to new possibilities, unlock hidden potential, and get you to think differently. Professor Christensen and his coauthors provide a bold new lesson in innovation that will help you make the grade for years to come.

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The future is now. Class is in session.

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Price: $17.94 [Notify me when price goes down.]

A good web development framework anticipates what you need to do and makes those tasks easier and more efficient; jQuery practically reads your mind. Developers of every stripe-hobbyists and professionals alike-fall in love with jQuery the minute they've reduced 20 lines of clunky JavaScript into three lines of elegant, readable code. This new, concise JavaScript library radically simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages.

jQuery in Action, like jQuery itself, is a concise tool designed to make you a more efficient and effective web developer. In a short 300 pages, this book introduces you to the jQuery programming model and guides you through the major features and techniques you'll need to be productive immediately. The book anchors each new concept in the tasks you'll tackle in day-to-day web development and offers unique lab pages where you immediately put your jQuery knowledge to work.

There are dozens of JavaScript libraries available now, with major companies like Google, Yahoo and AOL open-sourcing their in-house tools. This book shows you how jQuery stacks up against other libraries and helps you navigate interaction with other tools and frameworks.

jQuery in Action offers a rich investigation of the up-and-coming jQuery library for client-side JavaScript. This book covers all major features and capabilities in a manner focused on getting the reader up and running with jQuery from the very first sections. Web Developers reading this book will gain a deep understanding of how to use jQuery to simplify their pages and lives, as well as learn the philosophy behind writing jQuery-enhanced pages..
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Over the last five years, there has been an explosion of bestselling acid/alkaline based diets. These have ranged from weight loss to diabetes management. While hundreds of thousands of people have gone on this diet that balances the pH level of your body, they have had to put up with the limited food guides contained in each book. Now, health experts Dr. Susan Brown and Larry Trivieri have created a complete resource for people wanting to widen their food choices. The Acid/Alkaline Food Guide offers dieters an easy-to-follow guide to the most common foods that influence your body’s pH levels.

The book begins by explaining what the acid/alkaline of your body has to do with the acid/alkaline influence of foods. It then explains how the pH of foods, once eaten, may change in your body—as citric acid fruits, once digested, become alkaline. As complicated as this process is, the authors provide the guidelines for the analysis of the foods covered in the book. This section is then followed by a listing of thousands of foods and their acid/alkaline ranges. Included are insets and groups that can help the reader better direct their food searches.

This is the first complete acid/alkaline food guide to include today’s modern diet. It will quickly become the first resource to turn to when preparing meals or ordering food..
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Discover the hidden culprit behind the 'middle-age spread'--and the simple plan that's helped hundreds of women over 30 break the fat cycle!

It's an all-too-common problem once you hit thirty: Despite your best efforts, you just can't seem to lose the extra weight around your middle, and you look in the mirror wondering what month and year you lost your waistline. Medical research proves you're not alone--that the average American gains one to two pounds a year after age thirty--usually around the stomach. Not only does this excess belly fat make you look and feel bad, it's the most damaging kind of fat; a precursor to heart attacks and certain types of cancer.

To the contrary of other diet books, C.W. Randolph, M.D., a champion for women's health, explains that the real reason behind this problem has less to do with calories, carbs, or crunches and everything to do with a little-known but very real medical problem called 'estrogen dominance.' By treating thousands of women safely and effectively for over two decades, Dr. Randolph has discovered why we are in the midst of an estrogen epidemic and how you can save your waistline . . . and your health . . . using his 3-step plan comprised of an anti-estrogenic diet, natural progesterone supplementation, and exercise. You'll learn:

-How to self-diagnose estrogen dominance
-The top ten belly-blasting foods that jump-start weight loss and maintain hormone balance
-How your sleep patterns, exercise habits, and stress levels impact your hormone levels
-Which vitamins and supplements support, not sabotage, your overall hormone balance

The result? Well within four weeks you'll lose pounds and inches… and reveal the flat belly--and the health and vitality that go along with it..
Price: $10.04 [Notify me when price goes down.]

"Few in number are the parents who have made it through their toddler's years on just one copy of Carle's The Very Hungry Caterpillar. Dream Snow has similar ingredients: a simple story, lively collage-like illustrations and a fun gimmick for little hands..." (Time)

"This is a simple, well-told story about a simple farmer.... Viewers...will want to get their hands on it." (The Bulletin of the Center for Children's Books)

"Carle fans and toddlers learning the basics will...enjoy the gentle text and creative design features." (Booklist)

"The pictures are in Carle's trademark richly colored and textured collages that capture the snowy magic of Christmas." (Kirkus Reviews).
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