Books about Distributive from Amazon.com

Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries.

But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.

Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc.
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Price: $3.88 [Notify me when price goes down.]

"Eating the Big Fish is on fire with ideas.

Best in the marketplace " —Steve Hayden, President, Worldwide Brand Services, Ogilvy & Mather

"In 1986, the Levi's® Dockers® brand challenged the biggest fish in the men's apparel sea, Haggar. And we beat the pants off them! In his new book, Adam Morgan adroitly presents many of the same fundamental marketing principles which worked so well for us. A must read for marketing professionals." —Steve Goldstein, V.P. Marketing & Research, Levi's Brand U.S.A.

"Eating the Big Fish gives an excellent insight into how the Challenger brands can pose a true threat to the rest of us." —Michel van Eesbeeck, Advertising Manager, Global Brand, The British Petroleum Company p.l.c.

"Adam Morgan's Eating the Big Fish is a marketing bible written like a fast-paced novel.

It's filled with hardcore truths we can all learn from and others we should always be reminded of. A swift and enjoyable business read." —Phil Dusenberry, Chairman, BBDO.

"If you want to get rid of your preconceived ideas about marketing and become a true Challenger, you must read this book." —Göran Lundqvist, President, The Absolut Company.

Years ago, Avis was a little fish in the car rental industry. Fearing the company would be swallowed up if they didn't "try harder," Avis boldly announced its #2 status to the world through advertising—and the rest is history. Why has this approach become a marketing legend? Because there are more people who can relate to being #2, 3, or even 4, than can claim they know what it's like to be the Big Fish.

There are plenty of little fish out there, circling in schools around the brand leaders they so desperately wish to surpass. Squeezed by new competition, a retreating consumer, and aggressive retailing practices, marketers of second- and third-rank brands are struggling to survive in a business environment where they have fewer resources and less control than ever before. But instead of watching—and copying—every move the Big Fish makes, these "Challenger" brands need their own set of marketing rules if they have any hopes of staying afloat and competing effectively against the leader.

Eating the Big Fish is the first book that sets out to define those rules. Adam Morgan offers an innovative mental and strategic framework for those who find themselves in this new, hostile middle ground, looking for aggressive growth against the market leader. Morgan, the Joint European Planning Director of TBWA (the international advertising agency behind the campaigns for such brands as Absolut vodka, Apple computers, and Sony Playstation), has examined in detail forty of the most successful Challenger brands of the last ten years—new or relaunched brands which have achieved rapid growth (and fame) with limited marketing resources. He outlines the reasons why Challengers must think differently in order to survive, offering hands-on advice, plentiful examples, and invaluable information to help a Challenger learn how to swim out of the shadow of the Big Fish.

At the heart of the book are the Eight Credos of Challenger Brands—Morgan's analysis of the common marketing strands that these Challengers seem to share, which range in scope from the need to project who you are and what you believe in (#2, Build a Lighthouse Identity) to insights about the organizational structure and focus in such companies and brands (#8, Become Idea-Centered, Rather Than Consumer-Centered). Morgan fully analyzes each Credo, discussing in detail the marketing strategy and behavior of the specific Challenger brands that have shaped the rules. He provides case studies that include both his agency's clients and other well-known brands, such as Lexus, Oakley, Fox TV, Energizer, Virgin Atlantic, Swatch, Nissan, and more. Morgan then draws the Credos together into a "Challenger Strategic Program" that can be applied to the reader's own market and brand challenge, offering a proposed outline for a two-day Off-Site Program that will attempt to kick-start the Challenger process for a core group within any marketing or management team. In addition, Morgan looks at the great Challengers of the last ten years who have gone on to become brand leaders, and shows how even the rules of brand leadership have changed—why staying #1 now means, in fact, thinking and behaving like a #2.

Anyone can follow a leader. It takes a smart company to go up against the Big Fish, and Morgan's innovative, strategic program will show even the littlest fish how to make a meal out of the competition..
Price: $21.14 [Notify me when price goes down.]

Just Generosity calls Christians to examine their priorities and their pocketbooks in the face of a scandalous tendency to overlook those among us who suffer while we live in practical opulence. This holistic approach to helping the poor goes far beyond donating clothes or money, envisioning a world in which faith-based groups work with businesses, the media, and the government to help end poverty in the world's richest nation. This updated edition includes current statistics, policy recommendations, and discussions covering everything from welfare reform, changes to Medicade, and the Social Security debate. "Sider's most important book since Rich Christians in an Age of Hunger."--Jim Wallis, author, God's Politics "Sider knows how to lift up people in need…. [An] important and challenging book."--John Ashcroft, former Attorney General of the United States.
Price: $6.34 [Notify me when price goes down.]

Praise for The Nordstrom Way

"Outstanding customer service and Nordstrom's are synonymous The innovative approach has allowed them to find out what the customers want and then do it. Their standards of service are what we all shoot for." - David D. Glass President and Chief Executive Officer Wal-Mart Stores, Inc.

"Nordstrom is a national model for outstanding customer service. American business should use this book as a primer to learn how to make and keep happy, satisfied customers." - J. Willard Marriott, Jr. Chairman and President Marriott International, Inc.

"When you run a family business that includes your customers as extended family, you're unbeatable. This book outlines an American family saga that has become the admiration of the world." - Leonard A. Lauder President and Chief Executive Officer Estée Lauder Companies

"Nordstrom's business is built on one-to-one communication with the customer. Their professional salespeople bridge the gap between the designer and the consumer. The Nordstrom Way is what the '90s are all about!" - Donna Karan Designer and Chief Executive Officer Donna Karan Company.
Price: $9.95 [Notify me when price goes down.]

It has been said that even those who hate shopping love to shop in Paris. Indeed, of all the ways to explore the City of Lights—touring, studying, or meandering through its colorful streets—shopping is by far the most pleasant and civilized way to get to know the city.

This new edition of The Paris Shopping Companion is a major revision and expansion of the third edition. As such, it is the perfect book for the traveler who wants to make the most of what Paris has to offer. While certainly a travel guide, it provides something no other book offers: personal guidance from two authors who know the city and its shops intimately. Each establishment is viewed from a French point of view, and practical advice is given on the best buys at each shop. With maps of the major shopping areas and photographs that richly illustrate the text, the book is organized to encourage shopping forays, neighborhood by neighborhood, throughout the city.

The Paris Shopping Companion describes the merchandise of a wide array of Paris businesses that offer unique goods and services, from clothing to linens, jewelry and accessories to books (including English-language stores), stationery, food, collectibles, leather goods, kitchen aids, and more. Packed with practical information, it will be useful for anyone who travels to Paris, regardless of one's budget..
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KEY BENEFIT: This book introduces the philosophy of economic justice while presenting a non-dogmatic defense of the welfare state. It presents and describes libertarian capitalism, state socialism, and the welfare state with the purpose of determining which best satisfies the requirements of economic justice. Each system is then evaluated from the perspective of three widely recognized values: promoting human well-being, giving people what they deserve, and promoting human liberty. Though the book defends a particular position, it is also written to encourage readers to think about the issues intelligently and form their own educated views on the subject. Written in a clear and readable style, Economic Justice explains the central ideas on the nature of capitalism, socialism, and the welfare state while providing concise discussions of the major theorists: Marx, Nozick, and Rawls. An important and valuable book for any reader interested in understanding and evaluating the current debates and issues of economic justice as they relate to capitalism and the welfare state..
Price: $47.66 [Notify me when price goes down.]

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Fashion styling is one of the least well researched areas in fashion colleges. This "how to" book aims to provide an insight into the processes you have to follow to work in this area, be it editorial, commercial or show styling. It includes an eight-week introductory programme to the subject and projects whereby students can simulate professional practice and learn the techniques and skills necessary for a career in styling..
Price: $16.57 [Notify me when price goes down.]