Books about Differentiation from Amazon.com

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Price: $19.80 [Notify me when price goes down.]

“Gotta get me some of that New Marketing Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don’t care, as long as it’s shiny and new.”

Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck!

As traditional marketing fades away, the new tools seem irresistible. But they don’t work as well for boring brands (“meatballs”) that might still be profitable but don’t attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that’s a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion.

Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don’t.

The winners aren’t just annoying start-ups run by three teenagers who never had a real job. You’ll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces “Will it blend?” videos that demolish golf balls, Coke cans, iPhones, and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube.

Godin doesn’t pretend that it’s easy to get your products, marketing messages, and internal systems in sync. But he’ll convince you that it’s worth the effort..
Price: $7.20 [Notify me when price goes down.]

How to use brands to gain and sustain competitive advantage

Companies today face a dilemma in marketing The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands.

Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations..
Price: $13.97 [Notify me when price goes down.]

This path-breaking study of gender and sexuality is the first to go beyond the nature/nurture debate to offer an alternate framework for considering questions of sex and sexuality

Why do some people prefer heterosexual love while others fancy the same sex? Is sexual identity biologically determined or a product of convention? In this brilliant and provocative book, the acclaimed author of Myths of Gender argues that even the most fundamental knowledge about sex is shaped by the culture in which scientific knowledge is produced.

Drawing on astonishing real-life cases and a probing analysis of centuries of scientific research, Fausto-Sterling demonstrates how scientists have historically politicized the body. In lively and impassioned prose, she breaks down three key dualisms - sex/gender, nature/nurture, and real/constructed - and asserts that individuals born as mixtures of male and female exist as one of five natural human variants and, as such, should not be forced to compromise their differences to fit a flawed societal definition of normality..
Price: $11.87 [Notify me when price goes down.]

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Price: $10.00 [Notify me when price goes down.]

Join Carol Ann Tomlinson and Cindy A. Strickland in the continuing exploration of how real teachers incorporate differentiation principles and strategies throughout an entire instructional unit. Focusing on the high school grades, but applicable at all levels, Differentiation in Practice, Grades 9–12 will teach anyone interested in designing and implementing differentiated curriculum how to do so or how to do so more effectively. Inside, you’ll find

* Annotated lesson plans for differentiated units in English, mathematics, history, science, art, and world languages.
* Samples of differentiated product assignments, learning contracts, rubrics, and homework handouts.
* An overview of the non-negotiables in differentiated classrooms and guidelines for using the book as a learning tool.
* An extended glossary and recommended readings for further exploration of key ideas and strategies.

Each unit highlights underlying standards, delineates learning goals, and takes you step by step through the instructional process. Unit developers provide running commentary on their use of flexible grouping and pacing, tiered assignments and assessments, and numerous other strategies. The models and insight presented will inform your own differentiation efforts and help you meet the challenge of mixed-ability classrooms with academically responsive curriculum appropriate for all learners..
Price: $25.00 [Notify me when price goes down.]

Some children learn easily, while others struggle. How can teachers make sure that every child has opportunities to develop his or her talents? The answer is differentiation: changing the pace, level, or kind of instruction in response to learners' needs, styles, and/or interests. In this timely, practical guide, Diane Heacox presents a menu of strategies for any teacher faced with a spectrum of student needs and styles. Some are quick and easy-differentiating discussions, creating tiered assignments. Others are more comprehensive-matrix plans for designing curriculum units, "one-sentence lesson plans" that encompass content, process skills, and evidence of learning. Individual chapters focus on evaluation in a differentiated classroom and how to manage both behavior and work tasks. Diane describes ways to get to know your students and recognize that all have strengths and limitations. Not every gifted student is always ready for higher-level thinking; not every child with learning differences is always incapable of succeeding in a "higher group." Any curriculum can be differentiated-even a standard or mandated curriculum. Drawing on Bloom's Taxonomy, Gardner's Multiple Intelligences, other experts in the field, and her own experience in the classroom, Diane explains how to differentiate instruction in a wide variety of scenarios to provide variety and challenge in how teachers teach and in how students learn. Templates and forms simplify planning; examples illustrate differentiation in many content areas. Recommended for all teachers committed to reaching and teaching all learners. Includes reproducibles..
Price: $17.50 [Notify me when price goes down.]