Books about Demographics from Amazon.com

One Man's Wilderness: An Alaskan Odyssey (Annivers
To live in a pristine land ... to roam the wilderness ... to choose a site, cut trees, and build a home ... Thousands have had such dreams, but Richard Proenneke lived them. Here is a tribute to a man in tune with his surroundings who carved his masterpiece out of the beyond..
Price: $11.53 [Notify me when price goes down.]


The Age of Aging: How Demographics are Changing the Global Economy and Our World
The year 2008 marks the beginning of the baby boomer retirement avalanche just as the different demographics in advanced and most developing countries are becoming more pronounced. People are worrying again that developments in global population trends, food supply, natural resource availability and climate change raise the question as to whether Malthus was right after all.

The Age of Aging explores a unique phenomenon for mankind and, therefore, one that takes us into uncharted territory. Low birth rates and rising life expectancy are leading to rapid aging and a stagnation or fall in the number of people of working age in Western societies. Japan is in pole position but will be joined soon by other Western countries, and some emerging markets including China. The book examines the economic effects of aging, the main proposals for addressing the implications, and how aging societies will affect family and social structures, and the type of environment in which the baby-boomers' children will grow up.

The contrast between the expected old age bulge in Western nations and the youth bulge in developing countries has important implications for globalization, and for immigration in Western countries - two topics already characterized by rising discontent or opposition. But we have to find ways of making both globalization and immigration work for all, for fear that failure may lead us down much darker paths. Aging also brings new challenges for the world to address in two sensitive areas, the politicization of religion and the management of international security. Governments and global institutions will have to take greater responsibilities to ensure that public policy responses are appropriate and measured.

The challenges arising within aging societies, and the demographic contrasts between Western and developing countries make for a fractious world - one that is line with the much-debated 'decline of the West'. The book doesn't flinch from recognizing the ways in which this could become more visible, but also asserts that we can address demographic change effectively if governments and strengthened international institutions are permitted a larger role in managing change..
Price: $16.72 [Notify me when price goes down.]


The Age Curve: How to Profit from the Coming Demographic Storm
For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers But the hard truth is that the changes we see in marketing and business are based on one undeniable factor--the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them--and their money. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Using impeccable research, Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively. Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven't (Levi Strauss and Honda Motorcycle), this book will show readers: how to determine their best customers * how successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years to come * why Generation X is a much less valuable market than any of us have been led to believe * and much more Both shocking and compelling, The Age Curve will change the way companies look at their customers and how they market to them..
Price: $14.44 [Notify me when price goes down.]


GIS for the Urban Environment
This introduction to urban planning applications and problem solving with GIS is appropriate for students and professionals in the fields of geography, urban studies, urban planning, urban public health, urban environmental assessment, and hazard and emergency management. Technical jargon is minimized while the analytical concepts are fully described, enabling full use and understanding of GIS techniques. Infused in the included laboratory exercises are real-world activities that are often required in urban GIS projects but rarely included in prepared lab work, such as data acquisition, integrating data into the GIS, and manipulation of real data. Project design and analysis methodologies are also demonstrated with real-life examples of urban GIS projects..
Price: $49.88 [Notify me when price goes down.]


Hammond Atlas of the Middle East and North Africa
The Hammond Atlas of the Middle East provides a clear perspective and basis for understanding this vitally important area of the world. It's the ideal tool to learn about the Middle East and follow events as they unfold daily. Inside this atlas, you will find: # Political and physical maps of the region (including Afghanistan, Pakistan and North Africa) # An up-to-the-minute World Political Map with a complete list of United Nations members # Comprehensive economic maps of the area depicting agriculture, industry, and resources # Thematic maps highlighting petroleum and natural gas, population, languages, religion and climate # Informative historical maps # Detailed up-to-date chronology of the Middle East from 1900 through the aftermath of the September 11, 2001 terrorist attacks on the U.S. # A handy locator index. Today, more than ever, we need to understand the complex geographic, historical, cultural and economic foundations of the 23 countries that comprise the Greater Middle East. The Hammond Atlas of the Middle East provides the ideal tool for exploring this important region..
Price: $9.66 [Notify me when price goes down.]


Media Planning Workbook
Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they'll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions.

Over 30 assignments, complete with in-depth discussions, cover the entire range of media problems including market analysis, media analysis, and media strategy..
Price: $19.94 [Notify me when price goes down.]



Shades of Country: Designing a Life of Comfort
Country living and style permeates every aspect of our culture- we yearn for the simplicity and comfort of country style living as seen in the pages of popular publications like Country Living Magazine and in Shabby Chic décor. There are many shades of country to match your personal style and Shades of Country, written by Chippy Irvine, masterfully presents some of America’s most beautiful, charming and fascinating country houses. Chippy introduces six unique country styles; Farmhouse, Grand Country, Cottage, Rusticator, Clean and Simple, and Urban Arcadia; enrich a home with warmth, texture, color and beauty. Shades of Country shows how you can mix and match styles or create a unified look while helping you enjoy the comfort of living in country style..
Price: $15.71 [Notify me when price goes down.]


Red, Blue, & Purple America: The Future of Election Demographics
As America rushes headlong into a dramatic campaign season, it is clear that these consequential contests - and the ones that follow - will be hugely influenced by recent changes in the nation's makeup. "Red, Blue, and Purple America" provides a clear and nuanced understanding of the geographic and demographic changes that are transforming the United States and how that transformation is reshaping politics, for the 2008 elections and beyond. The invaluable result is a detailed picture of current trends as well as a clear-eyed assessment of how they will shape American politics and policy during the next two decades. An elite group of demographers, geographers, and political scientists analyze rapidly changing patterns of immigration, settlement, demography, family structure, and religion.Each analysis describes one major trend and assesses its likely impact on politics, for the 2008 elections but for the long term as well. The authors then lay out the most likely implications for public policy. In doing so, they show how these trends have shaped the Red and Blue divisions we are familiar with today, and how the developments might break apart those blocs in new and surprising ways..
Price: $14.40 [Notify me when price goes down.]


Singled Out: How Singles are Stereotyped, Stigmatized, and Ignored, and Still Live Happily Ever After
People who are single are changing the face of America. Did you know that:
 
* More than 40 percent of the nation’s adults---over 87 million people---are divorced, widowed, or have always been single.
*  There are more households comprised of single people living alone than of married parents and their children.
* Americans now spend more of their adult years single than married. 

Many of today’s single people have engaging jobs, homes that they own, and a network of friends. This is not the 1950s---singles can have sex without marrying, and they can raise smart, successful, and happy children. It should be a great time to be single. Yet too often single people are still asked to defend their single status by an onslaught of judgmental peers and fretful relatives.
 
Prominent people in politics, the popular press, and the intelligentsia have all taken turns peddling myths about marriage and singlehood. Marry, they promise, and you will live a long, happy, and healthy life, and you will never be lonely again.
 
Drawing from decades of scientific research and stacks of stories from the front lines of singlehood, Bella DePaulo debunks the myths of singledom---and shows that just about everything you’ve heard about the benefits of getting married and the perils of staying single are grossly exaggerated or just plain wrong. Although singles are singled out for unfair treatment by the workplace, the marketplace, and the federal tax structure, they are not simply victims of this singlism. Single people really are living happily ever after.
 
Filled with bracing bursts of truth and dazzling dashes of humor, Singled Out is a spirited and provocative read for the single, the married, and everyone in between.
 
You will never think about singlehood or marriage the same way again.
 
Singled Out debunks the Ten Myths of Singlehood, including:
 
Myth #1: The Wonder of Couples: Marrieds know best.
 
Myth #3: The Dark Aura of Singlehood: You are miserable and lonely and your life is tragic.
 
Myth #5: Attention, Single Women: Your work won’t love you back and your eggs will dry up. Also, you don’t get any and you’re promiscuous.
 
Myth #6: Attention, Single Men: You are horny, slovenly, and irresponsible, and you are the scary criminals. Or you are sexy, fastidious, frivolous, and gay.
 
Myth #7: Attention, Single Parents: Your kids are doomed.
 
Myth #9: Poor Soul: You will grow old alone and you will die in a room by yourself where no one will find you for weeks.
 
Myth #10: Family Values: Let’s give all of the perks, benefits, gifts, and cash to couples and call it family values.
 
“With elegant analysis, wonderfully detailed examples, and clear and witty prose, DePaulo lays out the many, often subtle denigrations and discriminations faced by single adults in the U.S.  She addresses, too, the resilience of single women and men in the face of such singlism.  A must-read for all single adults, their friends and families, as well as social scientists and policy advocates.”
---E. Kay Trimberger, author of The New Single Woman
 

 
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Price: $1.94 [Notify me when price goes down.]


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