Books about Database from Amazon.com

PHP and MySQL are popular open-source technologies that are ideal for quickly developing database-driven Web applications PHP is a powerful scripting language designed to enable developers to create highly featured Web applications quickly, and MySQL is a fast, reliable database that integrates well with PHP and is suited for dynamic Internet-based applications.

 

PHP and MySQL Web Development shows how to use these tools together to produce effective, interactive Web applications. It clearly describes the basics of the PHP language, explains how to set up and work with a MySQL database, and then shows how to use PHP to interact with the database and the server.

 

This practical, hands-on book includes numerous examples that demonstrate common tasks such as authenticating users, constructing a shopping cart, generating PDF documents and images dynamically, sending and managing email, facilitating user discussions, connecting to Web services using XML, and developing Web 2.0 applications with Ajax-based interactivity.

 

The fourth edition of PHP and MySQL Web Development has been thoroughly updated, revised, and expanded to cover developments in PHP 5 through version 5.3, such as namespaces and closures, as well as features introduced in MySQL 5.1.

 

 

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Price: $30.00 [Notify me when price goes down.]

Compared to industrial-strength database products such as Microsoft's SQL Server, Access is a breeze to use. It runs on PCs rather than servers and is ideal for small- to mid-sized businesses and households But Access is still intimidating to learn. It doesn't help that each new version crammed in yet another set of features; so many, in fact, that even the pros don't know where to find them all. Access 2007 breaks this pattern with some of the most dramatic changes users have seen since Office 95. Most obvious is the thoroughly redesigned user interface, with its tabbed toolbar (or "Ribbon") that makes features easy to locate and use. The features list also includes several long-awaited changes. One thing that hasn't improved is Microsoft's documentation. To learn the ins and outs of all the features in Access 2007, Microsoft merely offers online help.

Access 2007: The Missing Manual was written from the ground up for this redesigned application. You will learn how to design complete databases, maintain them, search for valuable nuggets of information, and build attractive forms for quick-and-easy data entry. You'll even delve into the black art of Access programming (including macros and Visual Basic), and pick up valuable tricks and techniques to automate common tasks -- even if you've never touched a line of code before. You will also learn all about the new prebuilt databases you can customize to fit your needs, and how the new complex data feature will simplify your life. With plenty of downloadable examples, this objective and witty book will turn an Access neophyte into a true master..
Price: $19.97 [Notify me when price goes down.]

Sams Teach Yourself SQL in 10 Minutes has established itself as the gold standard for introductory SQL books, offering a fast-paced accessible tutorial to the major themes and techniques involved in applying the SQL language. Forta¿s examples are clear and his writing style is crisp and concise. As with earlier editions, this revision includes coverage of current versions of all major commercial SQL platforms. New this time around is coverage of MySQL, and PostgreSQL. All examples have been tested against each SQL platform, with incompatibilities or platform distinctives called out and explained.

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Price: $11.89 [Notify me when price goes down.]

Reduce stress with timesaving database shortcuts


Explore database basics and build tables and reports that corral your data

Access has undergone an extreme makeover! Whether you've used one of the older versions or this is your first exposure to Access, here's where you'll find the essentials you need to make this database system work for you. Cruise around the new interface, team up Access with other Office applications, use wizards to automate your work, and much more.

Discover how to
* Create a new Access database
* Import and export data
* Build forms for efficient data entry
* Search tables for specific data
* Construct custom reports
* Customize your database navigation.
Price: $11.58 [Notify me when price goes down.]

High Performance MySQL is the definitive guide to building fast, reliable systems with MySQL. Written by noted experts with years of real-world experience building very large systems, this book covers every aspect of MySQL performance in detail, and focuses on robustness, security, and data integrity. High Performance MySQL teaches you advanced techniques in depth so you can bring out MySQL's full power. Learn how to design schemas, indexes, queries and advanced MySQL features for maximum performance, and get detailed guidance for tuning your MySQL server, operating system, and hardware to their fullest potential. You'll also learn practical, safe, high-performance ways to scale your applications with replication, load balancing, high availability, and failover. This second edition is completely revised and greatly expanded, with deeper coverage in all areas. Major additions include: Emphasis throughout on both performance and reliability Thorough coverage of storage engines, including in-depth tuning and optimizations for the InnoDB storage engine Effects of new features in MySQL 5.0 and 5.1, including stored procedures, partitioned databases, triggers, and views A detailed discussion on how to build very large, highly scalable systems with MySQL New options for backups and replication Optimization of advanced querying features, such as full-text searches Four new appendices The book also includes chapters on benchmarking, profiling, backups, security, and tools and techniques to help you measure, monitor, and manage your MySQL installations..
Price: $28.29 [Notify me when price goes down.]

<>Microsoft SQL Server 2005 Unleashed offers comprehensive coverage of SQL Server 2005 that goes beyond the basic syntax and information you’ll find in the product manuals, providing in-depth information derived from the authors’ real-world experience to help you build upon your working knowledge of the product and take your experience and knowledge to a higher level. This book focuses primarily on the information needed by system and database administrators, as well as for users with overlapping duties as both DBA and developer. Included is extensive coverage of the new features and upgraded tools and capabilities of SQL Server 2005, including .NET Framework integration, Integration Services, Service Broker, Database Mirroring and Snapshots, and Reporting Services.

 

Detailed information on…

• Installing, upgrading, and administering SQL Server 2005
• Database maintenance, backup, and recovery
• Creating and managing tables, views, stored procedures, triggers, and user-defined functions
• Database and index design
• SQL Server query optimization, and performance monitoring and tuning
• Transactions, transaction management, and distributed transactions
• SQL Server Management Studio—NEW!
• SQL Server Notification Services; Integration Services—NEW!; Analysis Services; Reporting Services—NEW!; Web Services—NEW!
• SQL Server Service Broker—NEW!
• SQL Server and Microsoft .NET Framework integration, including CLR-based stored procedures, functions, and triggers—NEW!
• SQL Server high availability and SQL Server clustering and replication
• Database Mirroring—NEW!
• Database Snapshots—NEW!
• Using XML in SQL Server 2005
• SQL Server tools and utilities

 

CD-ROM includes

• 8 bonus chapters covering topics such as Notification Services, Service Broker, and Full-Text Search
• Code samples, scripts, and sample databases
• A PDF version of the entire book

 

Introduction

Part I Welcome to Microsoft SQL Server

1 SQL Server 2005 Overview

2 What’s New in SQL Server 2005

Part II SQL Server Tools and Utilities

3 SQL Server Management Studio

4 SQL Server Command-Line Utilities

5 SQL Server Profiler

Part III SQL Server Administration

6 SQL Server System and Database Administration

7 Installing SQL Server 2005

8 Upgrading to SQL Server 2005

9 Client Installation and Configuration

10 Security and User Administration

11 Database Backup and Restore

12 Database Mail

13 SQL Server Scheduling and Notification

14 SQL Server High Availability.

15 Replication

16 Database Mirroring

17 SQL Server Clustering

Part IV Database Administration

18 Creating and Managing Databases

19 Creating and Managing Tables

20 Creating and Managing Indexes

21 Implementing Data Integrity

22 Creating and Managing Views in SQL Server

23 Creating and Managing Stored Procedures

24 Creating and Managing User-Defined Functions

25 Creating and Managing Triggers

26 Transaction Management and the Transaction Log

27 Database Snapshots

28 Database Maintenance

Part V SQL Server Performance and Optimization

29 Indexes and Performance

30 Understanding Query Optimization

31 Query Analysis

32 Locking and Performance

33 Database Design and Performance

34 Monitoring SQL Server Performance

Part VI SQL Server Application Development

35 What’s New for Transact-SQL in SQL Server 2005

36 SQL Server and the .NET Framework

37 Using XML in SQL Server 2005

38 SQL Server Web Services

Part VII SQL Server Business Intelligence Features

39 SQL Server 2005 Analysis Services

40 SQL Server Integration Services

41 SQL Server 2005 Reporting Services

Bonus Chapters on the CD

42 Managing Linked and Remote Servers

43 Configuring, Tuning, and Optimizing SQL Server Options

44 Administering Very Large SQL Server Databases

45 SQL Server Disaster Recovery Planning

46 Transact-SQL Programming Guidelines, Tips, and Tricks

47 SQL Server Notification Services

48 SQL Server Service Broker

49 SQL Server Full-Text Search

Index

 

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Price: $30.30 [Notify me when price goes down.]

You re beyond the basics, so dive right in and really put your database skills to work! This supremely organized reference is packed with hundreds of timesaving solutions, troubleshooting tips, and workarounds. It s all muscle and no fluff. Discover how the experts tackle Access 2007 and challenge yourself to new levels of mastery!Create tables that support your database design strategy Import and link to data from spreadsheets, text files, databases, and other ODBC data sources Build simple to complex queries to manipulate data Learn advanced techniques for building and customizing user interface forms Design attractive reports to calculate and analyze large sets of data Automate your application with Microsoft Visual Basic for Applications Customize the Office Fluent Ribbon Explore using XML and Windows SharePoint Services to create Web-based applications CD includes: Fully searchable eBook plus bonus chapters Sample database applications including query, form, and report examples Articles from the experts: designing databases, understanding SQL, exporting data, and more Links to demos, blogs, and user communities References for finding Access 2003 commands in Access 2007 Windows Vista Product Guide eReference and other eBooks.
Price: $29.69 [Notify me when price goes down.]

“Shining a bright light into many of the dark corners of C# 3.0, this book not only covers the ‘how,’ but also the ‘why,’ arming the reader with many field-tested methods for wringing the most from the new language features, such as LINQ, generics, and multithreading If you are serious about developing with the C# language, you need this book.”

–Bill Craun, Principal Consultant, Ambassador Solutions, Inc.

 

“More Effective C# is an opportunity to work beside Bill Wagner. Bill leverages his knowledge of C# and distills his expertise down to some very real advice about programming and designing applications that every serious Visual C# user should know. More Effective C# is one of those rare books that doesn’t just regurgitate syntax, but teaches you how to use the C# language.”

–Peter Ritchie, Microsoft MVP: Visual C#

 

“More Effective C# is a great follow-up to Bill Wagner’s previous book. The extensive

C# 3.0 and LINQ coverage is extremely timely!”

–Tomas Restrepo, Microsoft MVP: Visual C++, .NET, and Biztalk Server

 

“As one of the current designers of C#, it is rare that I learn something new about the language by reading a book. More Effective C# is a notable exception. Gently blending concrete code and deep insights, Bill Wagner frequently makes me look at C# in a fresh light–one that really makes it shine. More Effective C# is at the surface a collection of very useful guidelines. Look again. As you read through it, you’ll find that you acquire more than just the individual pieces of advice; gradually you’ll pick up on an approach to programming in C# that is thoughtful, beautiful, and deeply pleasant. While you can make your way willy-nilly through the individual guidelines, I do recommend reading the whole book–or at least not skipping over the chapter introductions before you dive into specific nuggets of advice. There’s perspective and insight to be found there that in itself can be an important guide and inspiration for your future adventures in C#.”

–Mads Torgersen, Program Manager, Visual C#, Microsoft

 

“Bill Wagner has written an excellent book outlining the best practices for developers who work with the C# language. By authoring More Effective C#, he has again established himself as one of the most important voices in the C# community. Many of us already know how to use C#. What we need is advice on how to hone our skills so that we can become wiser programmers. There is no more sophisticated source of information on how to become a first-class C# developer than Bill Wagner’s book. Bill is intelligent, thoughtful, experienced, and skillful. By applying the lessons from this book to your own code, you will find many ways to polish and improve the work that you produce.”

–Charlie Calvert, Community Program Manager, Visual C#, Microsoft

 

In More Effective C#, Microsoft C# MVP and Regional Director Bill Wagner introduces fifty brand-new ways to write more efficient and more robust software. This all-new book follows the same format as Wagner’s best-selling Effective C# (Addison-Wesley, 2005), providing clear, practical explanations, expert tips, and plenty of realistic code examples.

 

Wagner shows how to make the most of powerful innovations built into Microsoft’s new C# 3.0 and .NET Framework 3.5, as well as advanced C# language capabilities not covered in his previous book. Drawing on his unsurpassed C# experience, the author reveals new best practices for working with LINQ, generics, metaprogramming, and many other features. He also uncovers practices that compromise performance or reliability and shows exactly how to avoid them.

 

More Effective C# shows how to

• Use generics to express your design intent more effectively
• Master advanced generics techniques, such as constraints, method constraints, and generic specialization
• Use the multithreaded techniques you’ll need to work with the .NET framework every day
• Express modern design idioms using the rich palette of C# language features
• Successfully mix object oriented and functional programming constructs
• Create composable interfaces and avoid confusion in public interfaces
• Use extension methods to separate contracts from implementation
• Program successfully with C# closures and anonymous types
• Write more effective LINQ queries
• Make the most of LINQ Lazy Evaluation Queries and Lambda Expressions
• Distinguish and convert between delegates and expression trees
• Efficiently utilize nullable types and partial classes
• Use implicit properties for mutable, nonserializable data

You’re already a successful C# programmer–this book can help you become an outstanding one.

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Price: $26.19 [Notify me when price goes down.]

The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, Best Practices, and Value-Packed Bonus DVD!

“My copy of the first edition of Search Engine Marketing, Inc. is ratty and dog-eared from extensive use. It’s full of coffee stains and my own scribbled notes. Because it so effectively demystifies search engine marketing and provides such practical advice for success, I turn to it again and again and recommend it to audiences worldwide. This book is not academic blather or geeky techno-speak; it’s an approachable and digestible guide chock-full of real-life examples.”
—David Meerman Scott, Bestselling Author of The New Rules of Marketing and PR

“Keeping pace with the rapidly changing search marketing landscape, the latest edition of Bill Hunt and Mike Moran’s search industry bible, Search Engine Marketing, Inc., incorporates informative and enlightening sections on optimizing multimedia, improving Web site search, and the emergence of social media and what it really means to the search marketer. There is valuable information in this book to help inform at every level from the beginner who is curious about search to the advanced enterprise search marketer. Taking a very complicated, technical, and data-driven industry and making it easily understandable and actionable is no small task, and Search Engine Marketing, Inc. succeeds on every level. If you only read one book on search marketing principles and best practices, this is the one.”

—Jay Middleton Senior Manager, WW Search Marketing, Adobe Systems, Inc.

 

“With Search Engine Marketing, Inc., Bill Hunt and Mike Moran have successfully updated what is already known in the industry as “The Search Marketing Bible.” With new content, examples, and insight including social media and Web site search, this is a must read book for marketers at companies of all sizes from startups to the Fortune 100.”

—Lee Odden CEO of TopRank Online Marketing and Author of Online Marketing Blog

 

In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals.

 

Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution.

 

BONUS DVD Packed with Tools and Resources

DVD includes over 2 hours of exclusive how-to video presentations, plus audio interviews and white papers on cutting-edge search engine marketing topics

 

The authors systematically address every issue you’re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You’ll learn how to

 

•   Identify and leverage new search engine marketing opportunities arising from social media
•   Align search engine marketing with your company’s evolving strategic and tactical goals
•   Implement programs that drive sustainable improvements— not counterproductive quick fixes
•   Systematically optimize your existing Web site search programs
•   Manage the unique marketing challenges associated with large sites
•   Create monthly scorecards and use them to drive improvement
•   Provide effective guidance to content developers and designers in language they’ll understand
•   Automate checking and reporting for every page on your site
•   Choose effective target keywords, optimize your content, and attract links
•   Make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools
•   Measure site-wide success rates across multiple systems and technologies
•   Hire the right SEO consultant—and avoid the wrong ones

Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.

 

 

Foreword xxv

Preface xxvii

Acknowledgments xxi

Part 1: The Basics of Search Marketing 1

Chapter 1: Why Search Marketing Is Important…and Difficult 3

Chapter 2: How Search Engines Work 31

Chapter 3: How Search Marketing Works 57

Chapter 4: How Searchers Work 81

Part 2: Develop Your Search Marketing Program 101

Chapter 5: Identify Your Web Site’s Goals 103

Chapter 6: Measure Your Web Site’s Success 119

Chapter 7: Measure Your Search Marketing Success 143

Chapter 8: Define Your Search Marketing Strategy 171

Chapter 9: Sell Your Search Marketing Proposal 199

Part 3: Execute Your Search Marketing Program 227

Chapter 10: Get Your Site Indexed 229

Chapter 11: Choose Your Target Keywords 267

Chapter 12: Optimize Your Content 293

Chapter 13: Attract Links to Your Site 337

Chapter 14: Optimize Your Paid Search Program 383

Chapter 15: Make Search Marketing Operational 447

Part 4: Beyond Search Marketing 477

Chapter 16: Explore New Media and Social Media 479

Chapter 17: Optimize Your Web Site Search 505

Chapter 18: What’s Next? 533

Glossary 551

Index 583

 

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Price: $30.73 [Notify me when price goes down.]