Books about Credibility from Amazon.com

In this provocative book, leadership experts and authors of the best-selling The Leadership Challenge, Jim Kouzes and Barry Posner take on a unique challenge and explore the question of leadership and legacy. Kouzes and Posner examine in twenty-two chapters the critical questions all leaders must ask themselves in order to leave a lasting impact. These powerful essays are grouped into four categories: Significance, Relationships, Aspirations, and Courage. In each essay the authors consider a thorny and often ambiguous issue with which today’s leaders must grapple issues—such as how leaders serve and sacrifice, why leaders need loving critics, why leaders should want to be liked, why leaders can't take trust for granted, why it’s not just the leader’s vision, why failure is always an option, why it takes courage to “make a life,” how to liberate the leader in everyone, and ultimately, how the legacy you leave is the life you lead..
Price: $10.99 [Notify me when price goes down.]

Did you know you could teach from home and earn a six-figure salary? Thousands of people make a great living teaching online courses from home, and the more classes they teach the more they earn! If you want into this exciting profession, this guide will show you how to get started, find great jobs, and earn more than you thought possible..
Price: $13.62 [Notify me when price goes down.]

You don't get a second chance to make a good first impression, especially in today's hypercompetitive business world. That's why it's critical to project an image of confidence, ability, and integrity to everyone you deal with. In 5 Steps to Professional Presence, image consultants Susan Bixler and Lisa Scherrer Dugan show readers how to create a successful "professional presence" by paying attention to key areas such as: -- Virtual presence -- using high-tech communication tools like e-mail, video conferencing, and voice mail to project a winning image -- Nonverbal communication -- building rapport with colleagues and clients by developing strong nonverbal skills -- Social situations -- projecting a comfortable, professional image at business meals, conferences, and sales meetings With specific advice on how to develop a topnotch professional image, along with scores of examples from specific business situations, this book is a great resource for readers who feel the need to make a better impression at work..
Price: $8.87 [Notify me when price goes down.]

"Leadership is personal It's not about the corporation, the community, or the country It's about you. If people don't believe in the messenger, they won't believe the message If people don't believe in you, they won't believe in what you say. And if it's about you, then it's about your beliefs, your values, your principles."— from Credibility
In this best-selling book, Kouzes and Posner (authors of The Leadership Challenge), explain why leadership is above all a relationship, with credibility as the cornerstone. They provide rich examples of real managers in action and reveal the six key disciplines and related practices that strengthen a leader's capacity for developing and sustaining credibility. Kouzes and Posner show how leaders can encourage greater initiative, risk-taking, and productivity by demonstrating trust in employees and resolving conflicts on the basis of principles, not positions.

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Price: $8.49 [Notify me when price goes down.]

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?

"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside.

Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.

* Filled with key term definitions in persuasive computing
*Provides frameworks for understanding this domain
*Describes real examples of persuasive technologies.
Price: $29.99 [Notify me when price goes down.]

Calculating Credibility examines--and ultimately rejects--a fundamental belief held by laypeople and the makers of American foreign policy: the notion that backing down during a crisis reduces a country's future credibility. Fear of diminished credibility motivated America's costly participation in the Korean and Vietnam wars, and, since the end of the Cold War, this concern has continued to guide American policy decisions. Daryl G. Press uses historical evidence, including declassified documents, to answer two crucial questions: When a country backs down in a crisis, does its credibility suffer? How do leaders assess their adversaries' credibility? Press illuminates the decision-making processes behind events such as the crises in Europe that preceded World War II, the superpower showdowns over Berlin in the 1950s and 60s, and the Cuban Missile Crisis.

When leaders face the prospect of high-stakes military conflicts, Press shows, they do not assess their adversaries' credibility by peering into their opponents' past and evaluating their history of keeping or breaking commitments. Power and interests in the current crisis--not past actions--determine the credibility of a threat. Press demonstrates that threats are credible only if backed by sufficient power and only if pursuing important interests. Press believes that Washington's obsession with the dangers of backing down has made U.S. foreign policy unnecessarily rigid. In every competitive environment--sports, gambling, warfare--competitors use feints and bluffs to tremendous advantage. Understanding the real sources of credibility, Press asserts, would permit a more flexible, and more effective, foreign policy..
Price: $17.94 [Notify me when price goes down.]

In this affordable Cengage Advantage Books version of COMMUNICATING WITH CREDIBILITY AND CONFIDENCE (WITH SPEECHBUILDER EXPRESS AND INFOTRAC) you will discover the key to communicating successfully in any situation. This innovative text reveals the basic skills of oral communication and emphasizes important points with skill-building exercises and activities. Your purchase includes access to SpeechBuilder Express an online outlining tool that helps you step-by-step through the outlining process as well as access to InfoTrac College Edition's online university library of full length articles..
Price: $26.99 [Notify me when price goes down.]

From Wonderbra to McDonalds, from Harley-Davidson to Viagra, today's world-leading companies and brands are using public relations to add power and persuasion to all of their marketing messages. Information, rather than salesmanship, builds credibility with sophisticated and skeptical consumers, and public relations, long viewed as the most trustworthy source of information about products and services and the companies that provide them, can effectively reach targets where other marketing communication tools fall short.

In Value-Added Public Relations, Thomas L. Harris, the industry-leading expert in marketing public relations (MPR), examines how and why public relations plays a critical role in integrated marketing and explains the many ways PR can add value to an integrated marketing communications (IMC) program. Harris analyzes the relationship between product- and corporate-brand building and, through dozens of case histories and examples, shows how some of the nation's most successful marketers have used PR techniques to enhance all of their marketing messages. Among the book's features is a comprehensive guide to writing an IMC plan including writing a situation analysis, setting objectives, developing a strategy, devising tactics, and then measuring results. Detailed descriptions of more than 50 effective PR tactics involving all media, including new technologies, are also included..
Price: $4.75 [Notify me when price goes down.]

A fascinating and insightful look at science in the media.

Does the general public need to understand science? And if so, is it scientists' responsibility to communicate? Critics have argued that, despite the huge strides made in technology, we live in a "scientifically illiterate" society--one that thinks about the world and makes important decisions without taking scientific knowledge into account. But is the solution to this "illiteracy" to deluge the layman with scientific information? Or does science news need to be focused around specific issues and organized into stories that are meaningful and relevant to people's lives? In this unprecedented, comprehensive look at a new field, Jane Gregory and Steve Miller point the way to a more effective public understanding of science in the years ahead..
Price: $11.83 [Notify me when price goes down.]