Books about Counterintuitive from Amazon.com

In Nonplussed!, popular-math writer Julian Havil delighted readers with a mind-boggling array of implausible yet true mathematical paradoxes. Now Havil is back with Impossible?, another marvelous medley of the utterly confusing, profound, and unbelievable--and all of it mathematically irrefutable.

Whenever Forty-second Street in New York is temporarily closed, traffic doesn't gridlock but flows more smoothly--why is that? Or consider that cities that build new roads can experience dramatic increases in traffic congestion--how is this possible? What does the game show Let's Make A Deal reveal about the unexpected hazards of decision-making? What can the game of cricket teach us about the surprising behavior of the law of averages? These are some of the counterintuitive mathematical occurrences that readers encounter in Impossible?

Havil ventures further than ever into territory where intuition can lead one astray. He gathers entertaining problems from probability and statistics along with an eclectic variety of conundrums and puzzlers from other areas of mathematics, including classics of abstract math like the Banach-Tarski paradox. These problems range in difficulty from easy to highly challenging, yet they can be tackled by anyone with a background in calculus. And the fascinating history and personalities associated with many of the problems are included with their mathematical proofs. Impossible? will delight anyone who wants to have their reason thoroughly confounded in the most astonishing and unpredictable ways.

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Coherence, entanglement, and interference arise from quantum superposition, the most distinctive and puzzling feature of quantum physics. Silverman, whose extensive experimental and theoretical work has helped elucidate these processes, presents a clear and engaging discussion of the role of quantum superposition in diverse quantum phenomena such as the wavelike nature of particle propagation, indistinguishability of identical particles, nonlocal interactions of correlated particles, topological effects of magnetic fields, and chiral asymmetry in nature. He also examines how macroscopic quantum coherence may be able to extricate physics from its most challenging quandary, the collapse of a massive degenerate star to a singularity in space in which the laws of physics break down.

Explained by a physicist with a concern for clarity and experimental achievability, the extraordinary nature of quantum superposition will fascinate the reader not only for its apparent strangeness, but also for its comprehensibility.

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Price: $67.97 [Notify me when price goes down.]

Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Clancy and Peter C. Krieg have the answers.

In Counterintuitive Marketing, Clancy and Krieg trace the high rate of business failure back to bad marketing strategy, and the even worse implementation of that strategy. Excess testosterone, they argue, compels senior managers to make decisions intuitively, instinctively, quickly, and, unfortunately, disastrously.

In this informative and enlightening book, Clancy and Krieg confront these "over-and-over-again" marketers, who don't have time to do it right the first time, but endless time and a company bankroll to do it wrong over and over again. The authors draw from their decades of consumer and business-to-business marketing experience to describe the intuitive decision-making practices that permeate business today, and demonstrate how these practices lead to disappointing performance.

Chapter by chapter, Counterintuitive Marketing contrasts how marketing decisions are made today with how they should be made. The authors give equal treatment to targeting, positioning, product development, pricing, customer service, e-commerce, marketing planning, implementation, and more as they present counterintuitive ideas for building and introducing blockbuster marketing programs.

Readers will discover in this iconoclastic treasure chest hundreds of penetrating insights that have enabled the authors' firm, Copernicus, to transform companies and become a "brand guardian" to the Fortune 500 and emerging businesses around the world. The tools to create exceptional marketing programs really do exist, and they are all here in Counterintuitive Marketing, the ultimate practical guide for any company of any size..
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As financial markets continue to evolve, so do the appetites of investors - both professionals and sophisticated individuals - seeking fresh information and insight. Counterintuitive Investing does not disappoint. Written by widely popular author and lecturer Harlan Platt, this powerful book combines cutting-edge academic investment research with street-smart ideas to improve investment performance. Based on the author’s extensive and thorough research, the book makes a compelling case for stocking up on bargains - stocks with market risk but not company risk. Counterintuitive Investing argues that some company’s stock prices have fallen because of negative news announcements or something not directly related to the essential quality of the company are perfect candidates to buy. While most investors are abandoning the stock, the astute investors buy. The goal is to buy the best of the fallen stocks and avoid the worst, and Platt helps readers determine the difference..
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A Chicago reporter suddenly stricken with lupus gives himself the assignment of finding a way back on his feet. After spending nearly two and a half years researching and exactly $4,934.48 on tanning equipment (that’s right, sun tanning equipment), he files this report on a long-ignored, drug-free, non-patentable, counter-intuitive therapy that actually worked – UVA1 Phototherapy..
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From the Foreword by Prof. Benyamin B. Lichtenstein: "You are about to read a book that could change your perspective forever. Books like this are rare, and should be savored Ken Gronbach's book is so compelling, and his writing is so direct, that you'll probably read it in the very first sitting." "Generational marketing is founded on the rise and fall of the size of populations, and their effects on economics, social issues and business -- in whatever geographical confines they may exist. In the United States, generational marketing is particularly pronounced because there is an enormous rise and fall in populations. Huge numbers are preceded by small numbers, and then followed by small numbers. They significantly change things in the economy. They significantly change things in education. They significantly change things in government. They significantly change things in business. And these are all very predictable things. Generational marketing is understanding what's next." -- Kenneth W. Gronbach In any generation, large or small ... "Two percent do the work, two percent cause the trouble, the rest eat the food." -- Kenneth W. Gronbach "You will never see and hear the media the same way again." -- Bill Ford.
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Consider a coin toss, many would guess that theprobability of 2 or more heads in 3 tosses is the same as the probabilityof 200 or more heads in 300 tosses, the proportion of headsbeing the same. Actually, the probability of 2 or more heads in 3tosses is 0.5 and the probability of 200 or more heads in 300 tosses isonly about 0.000000004. Many probability concepts are similarly counterintuitive. This work examines the historicalevolution of the concept of probability and considers certaininfluences and notions that could interfere with understanding it. It alsotests the concept of probability and the incidence of misconceptions ofprobability among students (n=66) at a graduate school ofeducation in order to assess teachers' understanding of the subject. This understanding is clearly necessary to effectivelyteach probability. Study participants demonstrated basic knowledge of probability but were less successful at morecomplicated problems and exhibited many misconceptions. Participants whohad reported higher levels of formal probability preparationtended to perform better, suggesting that more education may help. Gender differences were also observed..
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This digital document is an article from Campaigns & Elections, published by Campaigns & Elections, Inc. on April 1, 1996. The length of the article is 775 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Politicians running for office can put their opponents on the defensive by airing radio advertisements during talk shows with a political ideology decidedly different from their own. They can also use tracking polls at the end of a campaign to measure the impact of recent events on their standings. People interested in setting up a political action committee (PAC) should determine the purpose of their PAC, file a statement of organization with the appropriate election authority, appoint a treasurer to accept contributions or make disbursements and obtain a taxpayer account number from the IRS.

Citation Details
Title: Counter-intuitive radio; tracking polls; starting a PAC. (political action committee)
Author: Craig Varoga
Publication:Campaigns & Elections (Refereed)
Date: April 1, 1996
Publisher: Campaigns & Elections, Inc.
Volume: v17 Issue: n4 Page: p76(1)

Distributed by Thomson Gale.
Price: $5.95 [Notify me when price goes down.]

This digital document is an article from Directors & Boards, published by Thomson Gale on December 22, 2007. The length of the article is 703 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: How to rake in excess returns: seven ways to take advantage of counterintuitive industrial trends.(GUEST COLUMN)
Author: Justin Pettit
Publication:Directors & Boards (Magazine/Journal)
Date: December 22, 2007
Publisher: Thomson Gale
Volume: 32 Issue: 1 Page: 22(1)

Distributed by Thomson Gale.
Price: $9.95 [Notify me when price goes down.]