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The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are
• eight headlines that work—and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message
is opened
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter’s Handbook remains the ultimate guide for people who write or work with copy.
“I don’t know a single copywriter whose work would not be improved by reading this book.” —David Ogilvy
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Price: $10.25
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
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The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells
The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps..
Price: $11.35
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Conscious Entrepreneurs: A Radical New Approach to Purpose, Passion and Profit
Are you among the millions of entrepreneurs who are awakening to the new, conscious model for business success? This new model is about you finding the sweet spot in your business (and your life) that blends purpose and passion with profit. I m sure you ll agree your business should thrive in the spiritual realm, and makes nuts-and-bolts sense in the physical realm... by being profitable while helping to serve the positive transformation of our world Conscious Entrepreneurs is the answer you ve been looking for. Inside this book, 47 conscious entrepreneurs reveal their personal stories, strategies and successes so you can experience your highest and best success, too! Here's what's in store for you: 5 easy steps to finding and following your true path, How to overcome any setback and turn it into an opportunity, How to write marketing copy that easily reaches your ideal customer, The secret power that unleashes purpose, passion and profit in your business, Discover the 6 hidden traits that create conscious leadership and success.
Price: $14.95
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The Complete Idiot's Guide to Copywriter's Words and Phrases
Market more successfully—with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy—for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you—and sparks ideas that stand out in a sea of hype. -Three A-to-Z sections: descriptive words, promotional words, and words organized by industry (cosmetics, food, travel, computers, etc.) -Extensive synonym lists for frequently used marketing words: 45 words for big; 19 words for authentic; 27 words for clean; 46 words for money; … and 10 words for purple -Additional lists of Related Words and Phrases, Expressions, Symbols, and Antonyms -Also features A Concise Guide to Copywriting, with chapters on consumer psychology; tricks of the trade; grammar and style tips; and 7 Qualities that Make a Great Copywriter.
Price: $3.38
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Opportunites in Technical Writing (Opportunities in)
Write your way to success! Get started in a career that has a promising future and is financially rewarding. Opportunities in Technical Writing Careers provides you with a complete overview of the job possibilities, salary figures, and experience required to enter the field of technical writing. This career-boosting book will help you: - Determine the specialty that's right for you, from proposal writing to research to manufacturing
- Acquire in-depth knowledge of technical writing
- Find out what kind of salary you can expect
- Understand the daily routine of your chosen field
- Focus your job search using industry resources
ENJOY A GREAT CAREER AS A:
Copyeditor • Documentation specialist • Software technical writer • Knowledge analyst • Trainer • Technical editor .
Price: $7.18
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Copywriter: A Life of Making Ads and Other Mistakes
Chronicles an advertising man's journey from Young Turk to scarred veteran --- with pit stops and side trips along the way..
Price: $17.92
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How To Become a Copywriter
There are many different types of copywriters and many different types of copy to be written. There are copywriters who specialize in very specific forms of copywriting, such as... Written by experts in the field, Quick Easy Guides share little-known trade secrets and helpful hints to get you moving in the right direction. Quick Easy Guides gives you books you can judge by the cover. Our books are short, sweet and cheap. You can see for yourself. We specialize in publishing books in the following categories: Business, Marketing, Careers & Work, Consumer Tips, Finance & Real Estate, Computers & Internet, Electronics, Cars & Auto, Hobbies, Food & Drink, Education, Health & Safety, Sports & Fitness, Fashion & Personal Care, Religion & Spirituality, Family & Relationships, Home & Garden, Pets & Animals, Holidays & Festivals, Travel. Quick Easy Guides -- helping people achieve success and happiness. http://www.quickeasyguides.com.
Price: $4.95
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