Books about Conversion from Amazon.com

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file..
Price: $16.08 [Notify me when price goes down.]

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks,   gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool..
Price: $16.03 [Notify me when price goes down.]

Producing electricity from the sun using photovoltaic (PV) systems has become a major industry worldwide. But designing, installing and maintaining such systems requires knowledge and training, and there have been few easily accessible, comprehensive guides to the subject.

Now, with Photovoltaics: Design and Installation Manual, a world-class solar energy training and education provider-Solar Energy International (SEI)-has made available the critical information to successfully design, install and maintain PV systems. The book contains an overview of photovoltaic electricity and a detailed description of PV system components, including PV modules, batteries, controllers and inverters. It also includes chapters on sizing photovoltaic systems, analyzing sites and installing PV systems, as well as detailed appendices on PV system maintenance, troubleshooting and solar insolation data for over 300 sites around the world. Used worldwide as the textbook in SEI's PV Design & Installation workshops, topics covered include:

The basics of solar electricity
PV applications and system components
Solar site analysis and mounting
Stand-alone and PV/generator hybrid system sizing
Utility-interactive PV systems
Component specification, system costs and economics
Case studies and safety issues

Photovoltaics guarantees that those wanting to learn the skills of tapping the sun's energy can do so with confidence.

Solar Energy International (SEI) has the nonprofit mission to respond to the need for renewable energy education. Based in Carbondale, Colorado, and active around the world, SEI is a link between people and renewable energy resources, providing information, education and training to people who want to shape a sustainable future. SEI is recognized by the National Board of Certified Energy Practitioners (NABCEP) as dedicated independent provider of PV training programs that may be used toward attaining PV certification. Also, SEI is recognized as an Accredited Institution to offer PV training by the Institute for Sustainable Power (ISP).

.
Price: $35.05 [Notify me when price goes down.]

Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI..
Price: $22.62 [Notify me when price goes down.]

The well-known and very popular Catholic couple, Scott and Kimberly Hahn, have been constantly travelling and speaking all over North America for the last few years about their conversion to the Catholic Church. Now these two outstanding Catholic apologists tell in their own words about the incredible spiritual journey that led them to embrace Catholicism. Scott Hahn was a Presbyterian minister, the top student in his seminary class, a brilliant Scripture scholar, and militantly anti-Catholic ... until he reluctantly began to discover that his "enemy" had all the right answers. Kimberly, also a top-notch theology student in the seminary, is the daughter of a well-known Protestant minister, and went through a tremendous "dark night of the soul" after Scott converted to Catholicism.

Their conversion story and love for the Church has captured the hearts and minds of thousands of lukewarm Catholics and brought them back into an active participation in the Church. They have also influenced countless conversions to Catholicism among their friends and others who have heard their powerful testimony.

Written with simplicity, charity, grace and wit, the Hahns' deep love and knowledge of Christ and of Scripture is evident and contagious throughout their story. Their love of truth and of neighbor is equally evident, and their theological focus on the great importance of the family, both biological and spiritual, will be a source of inspiration for all readers..
Price: $8.69 [Notify me when price goes down.]

Set in Galilee in the time of Jesus, this is the story of a young Jewish rebel who is won over to the gentle teachings of Jesus..
Price: $2.65 [Notify me when price goes down.]

Lean production has been proven unbeatable in organizing production operations, yet the majority of attempts to implement lean end in disappointing results. The critical factor so often overlooked is that lean implementation requires day-to-day, hour-by-hour management practices and skills that leaders in conventional batch-and-queue environments are neither familiar nor comfortable with.

Creating a Lean Culture helps lean leaders succeed in their personal batch-to-lean transformation. It provides a practical guide to implementing the missing links needed to sustain a lean implementation. Mann provides critical guidance on developing and using the key elements of a lean management system, including: leader standard work, visual controls, daily accountability processes, maintaining a process focus, managing key HR issues, and much more. In addition, a questionnaire is included to help assess current management practices and monitor progress.

Highlights: Distinguishes the much-discussed, abstract concept of "lean culture" from the concrete, implementable practices of lean management. Describes and illustrates 4 key principles of lean management: leader standard work; visual controls; daily accountability process, and discipline. Shows how visual controls bring process focus to life, tie in lean's requirement for highly disciplined execution, and make leaders' new jobs far easier to explain, model and evaluate. Moves beyond models and theories of lean management to show how to implement the daily practices that are the key to implementing and sustaining a lean transformation. Lots of case examples, figures and photographs..
Price: $31.24 [Notify me when price goes down.]

Stop guessing, start testing, and enjoy greater success with your website.

If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you:

• Develop a testing framework to meet your goals and objectives
• Improve your website and move more of your customers to action
• Select and categorize your products and services with a customer-centric view
• Optimize your landing pages and create copy that sells
• Choose the best test for a given application
• Reap the fullest benefits from your testing experience
• Increase conversions with over 250 testing ideas
• Save $25 on Google AdWords with coupon included in the book

Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line..
Price: $15.52 [Notify me when price goes down.]

For about two decades, John W Loftus was a devout evangelical Christian, an ordained minister of the Church of Christ, and an ardent apologist for Christianity. With three degrees - in philosophy, theology, and philosophy of religion - he was adept at using rational argumentation to defend the faith. But over the years, as he ministered to various congregations and taught at Christian colleges, doubts about the credibility of key Christian tenets began to creep into his thinking. By the late 1990s, he experienced a full-blown crisis of faith, brought on by emotional upheavals in his personal life as well as the gathering weight of the doubts he had long entertained.In this honest appraisal of his journey from believer to atheist, Loftus carefully explains the experiences and the reasoning process that led him to reject religious belief. The bulk of the book is his 'cumulative case' against Christianity. Here, he lays out the philosophical, scientific, and historical reasons that can be raised against Christian belief. From the implications of religious diversity, the authority of faith vs reason, and the problem of evil, to the contradictions between the Bible and the scientific worldview, the conflicts between traditional dogma and historical evidence, and much more, Loftus covers a great deal of intellectual terrain. For every issue, he succinctly summarises the various points of view and provides references for further reading.In conclusion, he describes the implications of life without belief in God, some liberating, some sobering. This frank critique of Christian belief from a former insider will interest freethinkers as well as anyone with doubts about the claims of religion..
Price: $12.36 [Notify me when price goes down.]

Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success.

This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained.

Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness.

In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you:

Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates, and covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs.

Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals..
Price: $18.49 [Notify me when price goes down.]