Books about Contexts from Amazon.com

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas..
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Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick..
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Learn the secrets to unlimited wealth and eternal life! (Not really, but we piqued your interest, didn’t we?) Don’t just convince people to think about your idea, get them to feel it too. Create empathy Examples include the Mother Teresa principle (if I look at the one, I will act), beating smoking with the Truth, and schlocky but masterful mail-order ads..
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An action-packed suspenseful novel. A Novel by Bobby Cole. Will keep readers on the edges of their seats. Written by a hunter for hunters . What would you do in Jake's situation?.
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Acceptance and commitment therapy (ACT, read as one word rather than letters), is one of the most exciting developments in psychotherapy to occur in the last fifty years. ACT departs from conventional psychotherapeutic models, which strive to "fix," "control," or "get rid of" unwanted thoughts and behaviors. Instead, ACT demonstrates how to accept uncomfortable or painful situations without engaging with them, allowing them to pass away or diminish as they will.

ACT is profound, revolutionary-and it works. Research evidence is piling up that suggests ACT is as or more effective than conventional psychotherapeutic approaches.

A DVD included with the text offers role-played examples of the core ACT processes in action on both audio and video. In these examples, a picture is worth a thousand words, bringing to life the concepts developed in the text.

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THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING offers a comprehensive introduction to the field with a strong focus on the social aspects of decision making processes. Winner of the prestigious William James Book Award, THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING is an informative and engaging introduction to the field written in a style that is equally accessible to the introductory psychology student, the lay person, or the professional. A unique feature of this volume is the Reader Survey which readers are to complete before beginning the book. The questions in the Reader Survey are drawn from many of the studies discussed throughout the book, allowing readers to compare their answers with the responses given by people in the original studies. This title is part of The McGraw-Hill Series in Social Psychology..
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With more than 200 new entries, this updated edition boasts almost 2,000 common phrases and colloquial expressions used in contemporary American English. From greetings and good-byes to everyday small talk, each entry is presented in a realistic context. Special attention to the needs of nonnative speakers includes usage restrictions and cautions as well as a phrase-finder index for on-the-spot reference. An essential dictionary for all students of English who want to know the most common expressions in American speech today..
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What if we could step back into the first-century world of Jesus and walk on a dusty road with him as one of his first Jewish disciples? Here we examine Jesus’ lifestyle as a first-century Jewish rabbi and look at how his words would have been understood within the larger framework of first-century Judaism. His words will grow in clarity and depth when seen in the light of their original setting..
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The field of psychology is witnessing the emergence and rapid scientific advancement of "third-wave" behavior therapies, such as dialectical behavior therapy (DBT), acceptance and commitment therapy (ACT), mindfulness-based cognitive therapy (MBCT), and mindfulness-based stress reduction (MBSR). The efficacy of third-wave behavior and cognitive therapies has been demonstrated empirically across a wide range of clinical populations, including adults suffering with chronic pain, anxiety, depression, poly-substance use, thought disorders, and chronic illness.

As acceptance- and mindfulness-based therapies continue to gain momentum and empirical support within mainstream psychology, it is essential to examine the adaptability and effectiveness of these approaches for children and adolescents. Acceptance and Mindfulness Treatments for Children and Adolescents will summarize the diverse ways in which the third-wave therapies have been adapted for young people and their families. Chapters will summarize recent empirical advances as well as pragmatic issues related to acceptance and mindfulness applied to children and adolescents. In each chapter in the two applied sections, you'll be given practical clinical guidance that will show how to apply these methods.

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This revised edition is intended to give students and researchers a basic understanding of SEM, focusing on the conceptual steps one takes in analyzing theoretical models. SEM is useful in statistical methods courses in social science, education, busines.
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