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Hot Fudge Monday: Tasty Ways to Teach Parts of Speech to Students Who Have a Hard Time Swallowing Anything to Do with Grammar
Since its initial publication in 1993, this entertaining grammar book has helped thousands of middle school teachers teach even the most reluctant learners using lessons that de-emphasize rote learning and treat the parts of speech as building blocks for crazy writing assignments. Prompts include using at least 10 prepositional phrases from a list to write a scene from the new vegetable horror novel Squash Cemetery, and using lively verbs to write the monologue of a soda can telling his miserable life story to a psychologist. This new edition offers quirky quizzes to check student progress, even more writing ideas, and a guide to Internet enrichment activities, including "Stupid Roadside Attractions," in which students research goofy tourist traps in America and use vivid adjectives to describe the six that they think are the stupidest. .
Price: $13.74
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Schaum's Outline of English Grammar
English Grammar, Third Edition, now has new practice sections with drills to help students grasp tricky grammatical structures. An introductory glossary defines all the most important grammatical elements and concepts. Exercises demonstrate and demystify every grammatical topic and reinforce students' skills. A complete answer key for all problems and exercises makes this outline a must for students of every discipline. Includes: - New practice sections with drills help students grasp tricky grammatical structures
- Introductory glossary defines all the most important grammatical elements and concepts
- Many exercises demonstrating every grammatical topic reinforce students' skills
- Updated and clarified explanations of parts of speech and usage
- Complete answer key for all problems and exercises
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Price: $8.52
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McGraw-Hill's Essential ESL Grammar: A Hnadbook for Intermediate and Advanced ESL Students (McGraw-Hill ESL References)
Get expert instruction on. English basics and a little extra help on the. more tricky grammar points . McGraw-Hill�s Essential ESL Grammar does more than. cover the basics of English; it pays special attention to. those irksome subjects that trouble even native English. speakers. Mark Lester, bestselling author of the most. widely used college grammar text in the country, has. developed an innovative method to help you. conquer tricky subjects such as articles, tense, verb. complements, word order, and more. .
Price: $8.46
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My First Book of Space: Developed in conjunction with NASA
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On the Art of Writing Copy, Third Edition
This edition of this book--the third--is the best yet. It is the author's 26th book and has long been regarded as his Masterwork—called ‘the magnum opus by one of the Master Copywriters of the past 50 years," by H. Robert Weintzen, President and CEO of the Direct Marketing Association. In conjunction with a complete revision of the book, including all-new chapters on online media, core elements and features of the work include: * Discussion of all media: print (press releases, space ads, sales letters, solo mail, and catalogs), broadcast (radio & TV), electronic (Internet and Email) * Coverage of both Consumer and B2B audiences * The Ultimate Codification: 273 rules, maxims, commandments, and corollaries for writing better copy. * More than 225 illustrations and examples of what works and what doesn't * A 13-page "Short Course in Grammar and Usage" for copywriters * An 8-page Glossary of Communication terms * Individual chapters on such important techniques as "How to write a guarantee," How to write direct mail sales letters," "How to write motivational copy," riting for Specialty Media," and separate chapters on Writing for Television, Radio, and the Internet. In this new third edition, Lewis confronts the two questions every author must address when justifying the need for a new version of his work: "Has anything changed?" and "What has remained constant?" Of course, the answer to both is "Both." There are still constants, but there have been dramatic changes. Reflecting these "changing constants," the author cites the continuing increase in consumer skepticism that marketers continue to face. In previous editions of this book Lewis noted the rise of this Age of Skepticism. In this edition he comments on how what began as a slight increase in buyer resistance has morphed into full-fledged distrust of all marketers and all Marketing. How did it happen? The reasons are both simple and complex: increasingly intrusive marketing media have increased consumer skepticism reflected in the shifts in social attitudes, mores, and word usage. The response of too many marketers and copywriters has been the "in your face" style that all too often confuses vulgarity with wit, flash with substance and benefits, and shock with persuasion. Lewis identifies the way out--one that combines both the old and the new—and he walks the reader through each particular media to show how to accommodate this new world and still increase effectiveness, productivity and sales. First of all he counsels an approach that treats copywriting as a business-driven craft, not as a way to show off the writer’s cleverness, or to build the art director’s portfolio of award-winners, or to enlarge a producer’s reel of mini-dramas. "Increased sales are the only standard--that’s how we measure success," he says. And Sales are still driven by "clarity, benefits, and verisimilitude"--and by making a connection with the prospect. That is the Golden Rule of Copywriting. Lewis uses his encyclopedia of creative rules and commandments (and their corollaries), accompanied by more than 225 examples of both the good and the bad to show how to sell more in an increasingly competitive and hostile marketing environment..
Price: $22.00
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The Sephardic Frontier: The Reconquista and the Jewish Community in Medieval Iberia (Conjunctions of Religion and Power in the Medieval Past)
No subject looms larger over the historical landscape of medieval Spain than that of the reconquista, the rapid expansion of the power of the Christian kingdoms into the Muslim-populated lands of southern Iberia, which created a broad frontier zone that for two centuries remained a region of warfare and peril. Drawing on a large fund of unpublished material in royal, ecclesiastical, and municipal archives as well as rabbinic literature, Jonathan Ray reveals a fluid, often volatile society that transcended religious boundaries and attracted Jewish colonists from throughout the peninsula and beyond. The result was a wave of Jewish settlements marked by a high degree of openness, mobility, and interaction with both Christians and Muslims. Ray's view challenges the traditional historiography, which holds that Sephardic communities, already fully developed, were simply reestablished on the frontier. In the early years of settlement, Iberia's crusader kings actively supported Jewish economic and political activity, and Jewish interaction with their Christian neighbors was extensive. Only as the frontier was firmly incorporated into the political life of the peninsular states did these frontier Sephardic populations begin to forge the communal structures that resembled the older Jewish communities of the North and the interior. By the end of the thirteenth century, royal intervention had begun to restrict the amount of contact between Jewish and Christian communities, signaling the end of the open society that had marked the frontier for most of the century..
Price: $15.95
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Conjunctions 50: Fifty Contemporary Writers (No. 50)
Winner of the 2007 PEN/Nora Magid Award for Excellence in Literary Editing. Winner of a 2007 O. Henry Prize for Best Short Story. Winner of two 2007 Pushcart Prizes for Fiction, and four Special Mentions. Honored with two 2007 Harper's Readings selections. And now, in Spring 2008, Conjunctions publishes its milestone fiftieth issue and offers readers a chance to discover once more why it is the most celebrated and provocative literary journal on the scene today. Conjunctions: 50 features never-before-published fiction, poetry, essays and drama by 50 of contemporary literature's finest writers, including Sandra Cisneros, William H. Gass, Diane Williams, Ann Lauterbach, John Ashbery, Rick Moody, Mei-mei Berssenbrugge, Can Xue, Eduardo Galeano, Robert Coover, Joyce Carol Oates, Christopher Sorrentino and Charles Bernstein, along with exciting new voices like Matthew Hamity and Brian Booker. In the late 1980s, the legendary George Plimpton, editor of The Paris Review, called Conjunctions, "The most interesting and superbly edited literary journal founded in the last decade." Almost 20 years later, the promise expressed in his words continues to be kept. Fifty Contemporary Writers is a must-read for anyone interested in what's happening at the front edge of writing today..
Price: $8.59
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Heresy and the Politics of Community: The Jews of the Fatimid Caliphate (Conjunctions of Religion and Power in the Medieval Past)
In a book with a bold new view of medieval Jewish history, written in a style accessible to nonspecialists and students as well as to scholars in the field, Marina Rustow changes our understanding of the origins and nature of heresy itself. Scholars have long believed that the Rabbanites and Qaraites, the two major Jewish groups under Islamic rule, split decisively in the tenth century and from that time forward the minority Qaraites were deemed a heretical sect. Qaraites affirmed a right to decide matters of Jewish law free from centuries of rabbinic interpretation; the Rabbanites, in turn, claimed an unbroken chain of scholarly tradition. Rustow draws heavily on the Cairo Geniza, a repository of papers found in a Rabbanite synagogue, to show that despite the often fierce arguments between the groups, they depended on each other for political and financial support and cooperated in both public and private life. This evidence of remarkable interchange leads Rustow to the conclusion that the accusation of heresy appeared sporadically, in specific contexts, and that the history of permanent schism was the invention of polemicists on both sides. Power shifted back and forth fluidly across what later commentators, particularly those invested in the rabbinic claim to exclusive authority, deemed to have been sharply drawn boundaries. Heresy and the Politics of Community paints a portrait of a more flexible medieval Eastern Mediterranean world than has previously been imagined and demonstrates a new understanding of the historical meanings of charges of heresy against communities of faith. Historians of premodern societies will find that, in her fresh approach to medieval Jewish and Islamic culture, Rustow illuminates a major issue in the history of religions..
Price: $44.41
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