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Predictably Irrational: The Hidden Forces That Shape Our Decisions
- Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?
- Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?
- Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
- Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?
- And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?
When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world—one small decision at a time. .
Price: $15.44
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Blink: The Power of Thinking Without Thinking
How do we make decisions--good and bad--and why are some people so much better at it than others? Thats the question Malcolm Gladwell asks and answers in the follow-up to his huge bestseller, The Tipping Point. Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus. Leaping boldly from example to example, displaying all of the brilliance that made The Tipping Point a classic, Gladwell reveals how we can become better decision makers--in our homes, our offices, and in everyday life. The result is a book that is surprising and transforming. Never again will you think about thinking the same way..
Price: $22.52
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Feeling Good: The New Mood Therapy Revised and Updated
The good news is that anxiety, guilt, pessimism, procrastination, low self–esteem, and other "black holes" of depression can be cured without drugs. In Feeling Good, eminent psychiatrist, David D. Burns, M.D., outlines the remarkable, scientifically proven techniques that will immediately lift your spirits and help you develop a positive outlook on life. Now, in this updated edition, Dr. Burns adds an All–New Consumer's Guide To Anti–depressant Drugs as well as a new introduction to help answer your questions about the many options available for treating depression. – Recognise what causes your mood swings – Nip negative feelings in the bud – Deal with guilt – Handle hostility and criticism – Overcome addiction to love and approval – Build self–esteem – Feel good everyday .
Price: $3.90
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Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns
A crash course in the business of learning-from the bestselling author of The Innovator's Dilemma and The Innovator's Solution� . . �A brilliant teacher, Christensen brings clarity to a muddled and chaotic world of education.�
-Jim Collins, bestselling author of Good to Great . . According to recent studies in neuroscience, the way we learn doesn't always match up with the way we are taught. If we hope to stay competitive-academically, economically, and technologically-we need to rethink our understanding of intelligence, reevaluate our educational system, and reinvigorate our commitment to learning. In other words, we need �disruptive innovation.� . . Now, in his long-awaited new book, Clayton M. Christensen and coauthors Michael B. Horn and Curtis W. Johnson take one of the most important issues of our time-education-and apply Christensen's now-famous theories of �disruptive� change using a wide range of real-life examples. Whether you're a school administrator, government official, business leader, parent, teacher, or entrepreneur, you'll discover surprising new ideas, outside-the-box strategies, and straight-A success stories. You'll learn how . . - Customized learning will help many more students succeed in school.
- Student-centric classrooms will increase the demand for new technology.
- Computers must be disruptively deployed to every student.
- Disruptive innovation can circumvent roadblocks that have prevented other attempts at school reform.
- We can compete in the global classroom-and get ahead in the global market.
. Filled with fascinating case studies, scientific findings, and unprecedented insights on how innovation must be managed, Disrupting Class will open your eyes to new possibilities, unlock hidden potential, and get you to think differently. Professor Christensen and his coauthors provide a bold new lesson in innovation that will help you make the grade for years to come. . . The future is now. Class is in session. ..
Price: $17.94
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Mind Over Mood: Change How You Feel by Changing the Way You Think
Developed by two master clinicians with extensive experience in cognitive therapy treatment and training, this popular workbook shows readers how to improve their lives using cognitive therapy--one of the most effective and widely practiced forms of psychotherapy. The book is designed to be used alone or in conjunction with professional treatment. Step-by-step worksheets teach specific skills that have helped thousands of people conquer depression, panic attacks, anxiety, anger, guilt, shame, low self-esteem, eating disorders, substance abuse and relationship problems. Readers learn to use mood questionnaires to identify, rate, and track changes in feelings; change the thoughts that contribute to problems; follow step-by-step strategies to improve moods; and take action to improve daily living and relationships. The book's large-size format facilitates reading and writing ease. .
Price: $15.46
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The Beck Diet Solution: Train Your Brain to Think Like a Thin Person
The Beck Diet Solution is the Missing Ingredient in Weight Loss Lose weight with confidence and keep it off for a lifetime! Battle your sabotaging habits! Resist tempting food - even if it's right in front of you! Confidently say, "No, thank you" to food pushers! Put an end to emotional eating! Confidently say, "No, thank you" to food pushers! Conquer every excuse you've ever used to overeat, binge, or backslide! Any sensible diet will help you lose weight, but the challenge for 90% of Americans is actually staying on the diet they choose. Enter Dr. Judith Beck and The Beck Diet Solution. Dr. Beck, one of the foremost authorities in the field of Cognitive Therapy, has created a six-week plan that will help people stick with their diet, lose weight with confidence, and keep weight off for a lifetime. This program is not only based on the author's personal success and on her success with her many clients, but also on published research. It all starts with how you think. With other programs, you think about nothing but food: counting, weighing, and worst of all, food you can't have. This way of thinking inevitably contributes to diet failure. The Beck Diet Solution is the only program that helps dieters use Cognitive Therapy methods--scientifically proven over 20 years--to forever change those treacherous thought patterns that lead to overeating, cheating, excuses, and other dieting downfalls. Features This breakthrough six-week plan assures success by helping you assess the advantages of weight loss, pick a sensible diet and exercise program, set a goal, line up support, and prepare your environment--all this before starting any diet. This unique approach is key to preventing the downfalls that so often lead to failure. A new task is presented each day to build psychological skills to deal with the challenges of hunger and craving, overeating, alcohol, eating out, special occasions, vacations, stress, and much more. Healthy habits are established with to-do lists, reasons and ways to do the tasks, and how to deal with negative thoughts. One day a week is designated to "Take a Breather." Easy-to-use, flexible, and proven tools are found throughout the program, including daily goals; weekly planner pages; and motivational coping cards for handling time/energy hurdles, eating out, and other high-risk situations. .
Price: $6.94
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The Complete Vision Board Kit: Using the Power of Intention and Visualization to Achieve Your Dreams
A vision board is a powerful tool that anyone can use to shape an ideal future through the power of intention and visualization. Learning how to vividly imagine your desired results--attracting your perfect soul mate, radiant health, abundant career opportunities, or building personal and community relationships to give back--is the first step on the path to making them happen. Break through unconscious, limiting beliefs and get ready to transform your future now. If you can envision it, you're halfway there! This book will explain and walk you through exactly how to create a vision board in conjunction with how to retrain your brain to actually start believing that you can achieve all your goals and dreams. Then, the universe will work its magic! This is a great personal gift and one your friends and family will love..
Price: $13.87
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Wreck This Journal
For anyone who's ever wished to, but had trouble starting, keeping, or finishing a journal or sketchbook comes Wreck This Journal, an illustrated book that features a subversive collection of prompts, asking readers to muster up their best mistake- and mess-making abilities to fill the pages of the book (and destroy them). Acclaimed illustrator Keri Smith encourages journalers to engage in "destructive" acts-poking holes through pages, adding photos and defacing them, painting with coffee, and more-in order to experience the true creative process. Readers discover a new way of art and journal making-and new ways to escape the fear of the blank page and fully engage in the creative process..
Price: $7.05
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