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Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series)
An all-encompassing guide to creating, maintaining, and profiting from multi-channel marketing campaigns that accelerate your business growth Given the multitude of avenues that a business owner or marketer can use to access today's customers, the days when one could rely on a single channel to bring in great results and big profits are gone. Today's most successful campaigns take advantage of multi-channel marketing by offering customers multiple ways to buy. In Changing the Channel, authors Michael Masterson and MaryEllen Tribby provide readers with a detailed overview of multi-channel marketing and explain its benefits, pitfalls, and great potential for profits. They also offer advice on how readers can launch their own campaigns and make the best use of the results that each channel brings in. Multi-channel marketing is the most effective way to reach and retain customers. In targeting the same customers via direct mail, e-mail, Web banners, pay-per-click advertising, print ads, TV, radio, and more, business owners and marketers can both increase their number of sales and create more loyal customers. With this book as their guide, readers will quickly discover the power and profit potential of multi-channel marketing..
Price: $13.97
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Factory Girls: From Village to City in a Changing China
An eye-opening and previously untold story, Factory Girls is the first look into the everyday lives of the migrant factory population in China.
China has 130 million migrant workers—the largest migration in human history. In Factory Girls, Leslie T. Chang, a former correspondent for the Wall Street Journal in Beijing, tells the story of these workers primarily through the lives of two young women, whom she follows over the course of three years as they attempt to rise from the assembly lines of Dongguan, an industrial city in China’s Pearl River Delta.
As she tracks their lives, Chang paints a never-before-seen picture of migrant life—a world where nearly everyone is under thirty; where you can lose your boyfriend and your friends with the loss of a mobile phone; where a few computer or English lessons can catapult you into a completely different social class. Chang takes us inside a sneaker factory so large that it has its own hospital, movie theater, and fire department; to posh karaoke bars that are fronts for prostitution; to makeshift English classes where students shave their heads in monklike devotion and sit day after day in front of machines watching English words flash by; and back to a farming village for the Chinese New Year, revealing the poverty and idleness of rural life that drive young girls to leave home in the first place. Throughout this riveting portrait, Chang also interweaves the story of her own family’s migrations, within China and to the West, providing historical and personal frames of reference for her investigation.
A book of global significance that provides new insight into China, Factory Girls demonstrates howthe mass movement from rural villages to cities is remaking individual lives and transforming Chinese society, much as immigration to America’s shores remade our own country a century ago. .
Price: $16.13
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Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions
Most of the denizens of the Antarctic penguin colony sneer at Fred, the quiet but observant scout who detects worrying signs that their home, an iceberg, is melting Fred must cleverly convince and enlist key players, such as Louis, the head penguin; Alice, the number two bird; the intractable NoNo the weather expert; and a passle of school-age penguins if he is to save the colony. Their delightfully told journey illuminates in an unforgettable way how to manage the necessary change that surrounds us all. Simple explanatory material following the fable enhances the lasting value of these lessons. Our Iceberg Is Melting is at once charming, accessible and profound; a treat for virtually any reader. .
Price: $9.00
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Great Emergence, The: How Christianity Is Changing and Why (emersion: Emergent Village resources for communities of faith)
Rooted in the observation that massive transitions in the church happen about every 500 years, Phyllis Tickle shows readers that we live in such a time right now. She compares the Great Emergence to other "Greats" in the history of Christianity, including the Great Transformation (when God walked among us), the time of Gregory the Great, the Great Schism, and the Great Reformation. Combining history, a look at the causes of social upheaval, and current events, The Great Emergence shows readers what the Great Emergence in church and culture is, how it came to be, and where it is going. Anyone who is interested in the future of the church in America, no matter what their personal affiliation, will find this book a fascinating exploration..
Price: $11.66
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Mind Over Mood: Change How You Feel by Changing the Way You Think
Developed by two master clinicians with extensive experience in cognitive therapy treatment and training, this popular workbook shows readers how to improve their lives using cognitive therapy--one of the most effective and widely practiced forms of psychotherapy. The book is designed to be used alone or in conjunction with professional treatment. Step-by-step worksheets teach specific skills that have helped thousands of people conquer depression, panic attacks, anxiety, anger, guilt, shame, low self-esteem, eating disorders, substance abuse and relationship problems. Readers learn to use mood questionnaires to identify, rate, and track changes in feelings; change the thoughts that contribute to problems; follow step-by-step strategies to improve moods; and take action to improve daily living and relationships. The book's large-size format facilitates reading and writing ease. .
Price: $15.08
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The Dance of Anger: A Woman's Guide to Changing the Patterns of Intimate Relationships
"Anger is a signal and one worth listening to," writes Dr. Harriet Lerner, in her renowned classic that has transformed the lives of millions of readers While anger deserves our attention and respect, women still learn to silence our anger, to deny it entirely, or to vent it in a way that leaves us feeling helpless and powerless. In this engaging and eminently wise book, Dr. Lerner teaches women to identify the true sources of our anger and to use anger as a powerful vehicle for creating lasting change. .
Price: $7.57
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It's Perfectly Normal: Changing Bodies, Growing Up, Sex, and Sexual Health (Robie Sex Books)
"Alternately playful and realistic, Emberley's . . . art reinforces
Harris's message that bodies come in all sizes, shapes, and colors — and that each variation is 'perfectly normal.'" — PUBLISHERS WEEKLY (starred review)When young people have questions about sex, real answers can be hard to find. Providing accurate, unbiased answers to nearly every imaginable question, from conception and puberty to birth control and AIDS, IT'S PERFECTLY NORMAL offers young people the information they need — now more than ever — to make responsible decisions and to stay healthy. Already used as a trusted resource in twenty-five countries around the world (and translated into twenty-one languages), IT'S PERFECTLY NORMAL marks its tenth anniversary with a thoroughly updated edition that includes the latest information on such topics as birth control, hepatitis, HIV, and adoption, among others. This definitive new edition also reflects the recent input of parents, teachers, librarians, clergy, scientists, health professionals, and young readers themselves..
Price: $7.18
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When People Are Big and God Is Small: Overcoming Peer Pressure, Codependency, and the Fear of Man (Resources for Changing Lives)
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Changing for Good: A Revolutionary Six-Stage Program for Overcoming Bad Habits and Moving Your Life Positively Forward
How many times have you thought about starting a diet or quitting smoking without doing anything about it? Or lapsed back into bad habits after hitting a rough spot on the road to recovery?
To uncover the secret to successful personal change, three acclaimed psychologists studied more than 1,000 people who were able to positively and permanently alter their lives without psychotherapy. They discovered that change does not depend on luck or willpower. It is a process that can be successfully managed by anyone who understands how it works. Once you determine which stage of change you’re in, you can: - create a climate where positive change can occur
- maintain motivation
- turn setbacks into progress
- make your new benefifificial habits a permanent part of your life
This groundbreaking book offers simple self-assessments, informative case histories, and concrete examples to help clarify each stage and process. Whether your goal is to start saving money, to stop drinking, or to end other self-defeating or addictive behaviors, this revolutionary program will help you implement positive personal change . . . for life. The National Cancer Institute Found this program more than twice as effective as standard programs in helping smokers quit for 18 months. .
Price: $2.70
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