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A breakthrough approach for a good night's sleep--with no tears

There are two schools of thought for encouraging babies to sleep through the night: the hotly debated Ferber technique of letting the baby "cry it out," or the grin-and-bear-it solution of getting up from dusk to dawn as often as necessary. If you don't believe in letting your baby cry it out, but desperately want to sleep, there is now a third option, presented in Elizabeth Pantley's sanity-saving book The No-Cry Sleep Solution.

Pantley's successful solution has been tested and proven effective by scores of mothers and their babies from across the United States, Canada, and Europe. Based on her research, Pantley's guide provides you with effective strategies to overcoming naptime and nighttime problems. The No-Cry Sleep Solution offers clearly explained, step-by-step ideas that steer your little ones toward a good night's sleep--all with no crying.

Tips from The No-Cry Sleep Solution:

• Uncover the stumbling blocks that prevent baby from sleeping through the night
• Determine--and work with--baby's biological sleep rhythms
• Create a customized, step-by-step plan to get baby to sleep through the night
• Use the Persistent Gentle Removal System to teach baby to fall asleep without breast-feeding, bottlefeeding, or using a pacifier

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Price: $7.86 [Notify me when price goes down.]

You're either a Purple Cow or you're not. You're either remarkable or invisible Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.

Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place. .
Price: $10.88 [Notify me when price goes down.]

alli^(r) (60 mg orlistat) is the only FDA-approved over the counter weight loss aid for overweight adults. When used with a low-fat, reduced-calorie diet it can help you lose more weight than with dieting alone. The alli^(r) Cookbook is full of delicious choices to make each meal enjoyable Each recipe is designed to fit the nutrition guidelines recommended for use with the alli^(tm) program. And for those nights when you want a break from cooking, the book includes a tear-out restaurant guide.

The all^(r) Cookbook includes:

• More than 200 recipes and meal plans specifically designed to work with the alli^(r) program

• A variety of options for main dishes, sides, and desserts

• Special menus and recipes for year-round celebrations

• Detailed nutrition information for each complete meal

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Price: $2.99 [Notify me when price goes down.]

-- Provides simple techniques for accurate measuring using a number of basic tools.
Price: $12.40 [Notify me when price goes down.]

BIRDING BY EAR uses an educational and entertaining method for learning bird songs. Instead of merely providing a catalog of bird song samples, BIRDING BY EAR actually teaches. This proven method has greatly enhanced the field experience for birders across North America. The authors have created learning groups of similar vocalizations and clearly point out distinguishing characteristics. Using techniques such as phonetics, mnemonics, and descriptive words, Walton and Lawson provide a context for learning the songs and calls of eighty-five species of birds found east of the Rockies. Combine the auditory instruction here with the visual features of the Peterson Identification System. Page numbers in BIRDING BY EAR's booklet refer to species descriptions in the PETERSON FIELD GUIDE TO BIRDS OF EASTERN AND CENTRAL NORTH AMERICA, fifth edition..
Price: $15.60 [Notify me when price goes down.]

Is "The Origin of Feces" a Darwinian concern? Perhaps not, but it is the title to the preface of this tongue-in-cheek and unexpectedly revealing exploration of human behavior by the webmaster behind the popular PoopReport.com.

This book is not a history of poop, but a study of today. Its goal is to understand how poop affects us, how we view it, and why; to appreciate its impact from the moment it slides out of our anal sphincters to the moment it enters the sewage treatment plant; to explore how we've arrived at this strange discomfort and confusion about a natural product of our bodies; to see how this contradiction-the natural as unnatural-shapes our minds, relationships, environment, culture, economics, media, and art.

Paul Provenza, the director of The Aristocrats, says in his foreword: "It's shocking to think that a book about poop can be considered an act of courage. But it is. Most of us have knee-jerk responses to the topic that we are not even aware of. Attitudes that, like the awful stench of poop itself, permeate all of society and culture. This book has some very profound and beautiful things to say. It takes a dirty, smelly, unpleasant subject like shit and brings forth ideas that are empowering, dignifying and life affirming."

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Price: $9.54 [Notify me when price goes down.]

For over twenty years, Ted Muehling’s exquisite jewelry designs have been cult favorites among fashionistas in America and Europe. Muehling’s preoccupations with forms in nature—his jewelry incorporates precious stones and natural pearls—evoke both the natural and the manmade, sensual and tactile in their simplicity. Muehling has expanded his unique vocabulary into porcelain objects, glass, and crystal tableware to critical acclaim. Ted Muehling also introduces Muehling’s ongoing creative partnership with the noted photographer Don Freeman, who has been capturing Muehling’s work and workspaces since the beginning of each of their careers. The result is a stunning presentation in keeping with the poetic vision of the work..
Price: $34.19 [Notify me when price goes down.]

Vintage deck of 52 cards with miniature cards in the upper left corners and descriptive pictures with meanings on the remaining portions of the cards. Also suitable as a regular deck of playing cards. Includes instructions..
Price: $2.74 [Notify me when price goes down.]

Butter, yogurt, ricotta, and other fresh dairy products have been made in home kitchens around the world for centuries. They are not difficult to make, require no complicated aging techniques, and offer the home cook a wonderful range of tart, sweet, nutty, silky, creamy, melty textures and flavors. With the growing availability of local, organic milk and the soaring popularity of raw milk, now is the perfect time to bring fresh dairy products back to the home kitchen.

Author Kathy Farrell-Kingsley begins with simple, step-by-step instructions for making sour cream, buttermilk, créme fraîche, mozzarella, fresh goat cheese, and 10 other fresh milk products. Home cooks will be thrilled with the simple but magical process of turning milk or cream into cultured dairy products and soft, unripened cheeses. There's nothing quite like watching cream turn into butter or tasting the slightly chewy tang of homemade mozzarella.

Following the dairy instructions are 75 delicious cooking and baking recipes developed to showcase products from The Home Creamery. Cheese Blintzes, Herbed Goat Cheese Bites, Mozzarella Panini, Spinach Ricotta Pie, Coleslaw with Buttermilk Dressing, Chocolate Sour Cream Cake, and Tiramisu are that much sweeter when made with the rich creamy goodness of homemade dairy items..
Price: $9.30 [Notify me when price goes down.]

When a tiny cheese shop opened for business on a quaint Berkeley street in 1967, there was little hint of what the shop—and the neighborhood—would grow into over the next 30 years. The Cheese Board became a collective a few years later, and Chez Panisse opened across the street, giving birth to one of the country’s most vibrant food neighborhoods, the epicenter of California’s culinary revolution. Known and loved by locals and travelers alike, the Cheese Board is equal parts bakery, cheese store, pizzeria, and gathering place—a patchwork of the local community, where a passion for good food runs deep. For the first time ever, THE CHEESE BOARD presents the classic recipes that have made the store one of the San Francisco Bay Area’s most acclaimed gourmet destinations. Complete with a history of the shop and neighborhood, a cheese primer, and all the classic recipes—including the corn-cherry scones, cheese rolls, and zampanos, all of which have a cult following—THE CHEESE BOARD is as rich and varied as the institution that inspired it..
Price: $10.98 [Notify me when price goes down.]