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"Oh, screw it, let's do it."

That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.

Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that "since we're complete virgins at business, let's call it just that: Virgin." Since then, Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy.

Many of Richard Branson's companies--airlines, retailing, and cola are good examples--were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent.
And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Family, friends, fun, and adventure are equally important as business in Branson's life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories:

Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globe

Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins

Fighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishment

Swimming two miles to safety during a violent storm off the coast of Mexico

Selling Virgin Records to save Virgin Atlantic

Staging a rescue flight into Baghdad before the start of the Gulf War . . .

And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.

Also available in the UK from Virgin Publishing, and in Canada from General Publishing,


From the Hardcover edition..
Price: $8.93 [Notify me when price goes down.]

Sometimes the planes don't fly on time.

Bennie Ford, a fifty-three-year-old failed poet turned translator, is traveling to his estranged daughter's wedding when his flight is canceled Stuck with thousands of fuming passengers in the purgatory of O'Hare airport, he watches the clock tick and realizes that he will miss the ceremony. Frustrated, irate, and helpless, Bennie does the only thing he can: he starts to write a letter. But what begins as a hilariously excoriating demand for a refund soon becomes a lament for a life gone awry, for years misspent, talent wasted, and happiness lost. A man both sinned against and sinning, Bennie writes in a voice that is a marvel of lacerating wit, heart-on-sleeve emotion, and wide-ranging erudition, underlined by a consistent groundnote of regret for the actions of a lifetime -- and made all the more urgent by the fading hope that if he can just make it to the wedding, he might have a chance to do something right.

A margarita blend of outrage, wicked humor, vulnerability, intelligence, and regret, Dear American Airlines gives new meaning to the term "airport novel" and announces the emergence of major new talent in American fiction..
Price: $7.75 [Notify me when price goes down.]

On the azure blue morning of 9/11 the skies were pronounced "severe clear," in the parlance of airline pilots; a gorgeous day for flying. Nearly 5,000 flights were cruising the skies over America when FAA Operations Manager Ben Sliney arrived at the Command Center for his first day on that job. He could never have anticipated the historic drama that was about to unfold as Americans who found themselves on the front lines of a totally unprecedented attack on our homeland sprang into action to defend our country and save lives.

In this gripping moment-to-moment narrative, based on groundbreaking reporting, Lynn Spencer brings the inspiring true drama of their unflinching and heroic response vividly to life for the first time, taking us right inside the airliner cockpits and control towers, the fighter jets and the military battle cabs. She makes vital corrections to the findings of the 9/11 Commission Report, and reveals many startling, utterly unknown elements of the story.

As a commercial pilot herself, for whom the attacks hit terribly close to home, she knew that the true scope and nature of the response so brilliantly improvised that morning by those in the thick of the action -- with so little guidance from those at the highest levels -- had not at all been captured by the news coverage or the 9/11 Commission. To get to the truth, she went on a three-year quest, interviewing hundreds of key players, listening to untold hours of tapes and pouring through voluminous transcripts to re-create each heart-stopping moment as it happened through their eyes and in their words as the drama unfolded.

From the shocking moment at 7:59 a.m. that American 11 fails to respond to a controller's call, until the last commercial flight has safely landed and military jets rule the skies, all Americans will find themselves deeply moved and amazed by the grace and fierce determination of these steely men and women as they draw on all of their exquisite training to grasp, through the fog of war, what is happening, put their lives on the line, and mount an astonishing response.

This beautifully crafted and deeply affecting account of the full story of their courageous actions is a vital addition to the country's understanding of a day that has forever changed our nation..
Price: $14.98 [Notify me when price goes down.]

Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is "Hire people with a sense of humor," and in-flight meals are never served--just sixty million bags of peanuts a year. By sidestepping "reengineering," "total quality management," and other management philosophies and employing its own brand of business success, Kelleher's airline has turned a profit for twenty-four consecutive years and seen its stock soar 300 percent since 1990.

Today, Southwest is the safest airline in the world and ranks number one in the industry for service, on-time performance, and lowest employee turnover rate; and Fortune magazine has twice ranked Southwest one of the ten best companies to work for in America. How do they do it?

With unlimited access to the people and inside documents of Southwest Airlines, authors Kevin and Jackie Freiberg share the secrets behind the greatest success story in commercial aviation. Read it and discover how to transfer the Southwest inspiration to your own business and personal life..
Price: $5.08 [Notify me when price goes down.]

"If you look at Southwest Airlines, and I admire what they do, they've been the most successful airline in the industry "

--Gerard Arpey, CEO, American Airlines

"Through extensive research Jody Hoffer Gittell gets to the bottom of what has sustained Southwest Airlines' positive employee relations and high performance through good and bad times."

--Thomas A. Kochan, professor, MIT Sloan School of Management, MIT Global Airline Industry Program

In an industry with losses in the billions, Southwest Airlines has an unbroken string of 31 consecutive years of profitability. The Southwest Airlines Way examines how the company uses high-performance relationships to create enormous competitive advantage in motivation, teamwork, and coordination among employees. It then goes further to show how any company can foster these powerful cooperative relationships and explains how to:

• Lead with credibility and caring
• Invest in frontline leaders
• Hire and train for relational competence
• Use conflicts to build relationships
• Make unions its partners, not its adversaries
• Build relationships with its suppliers

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Price: $8.88 [Notify me when price goes down.]

"Going Lean" sets aside the notion that efficient operations and powerful innovations are only possible when business is steady and demand is growing Instead, companies must learn that disruption and loss are the price to be paid to remain competitive. Following the lead of a new breed of companies - Toyota, Wal-Mart, and Southwest Airlines - the new, powerful - yet unexpected mindset is that chaos should be the norm. By using "Lean Dynamics" - based on the now-famous Toyota Production System - success can be the outcome..
Price: $12.28 [Notify me when price goes down.]

The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World

. . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week

From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution

From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer

All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need..
Price: $4.99 [Notify me when price goes down.]

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Price: $24.35 [Notify me when price goes down.]

Expert interviewing techniques for pilots applying with regional, national and major airlines. 500+ types of questions asked by interviewers, and samples of military and civilian resumes and cover, update, and recommendation letters. Over 20 illustrations. Prepares you for your interviews with Personnel, Flight Department interviewing captains, the physician and psychologist..
Price: $24.45 [Notify me when price goes down.]