|
|
|
Foundations Of Marketing
Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e-marketing, and customer relationship management while incorporating up-to-date research and examples throughout. The Second Edition retains many of the pedagogical features that make Foundations of Marketing highly accessible and popular among students. Each chapter begins with a set of learning objectives and anecdotes from a range of organizations. A chapter-ending review sectionorganized by learning objectivesummarizes major topics, and a list of key terms covers essential vocabulary. In addition, Issues for Discussion and Review encourage further exploration of the material, and Marketing Applications exercises enhance students' comprehension of important topics. Online Exercises and practice tests prompt students to apply what they've read. - New! Two new boxed features highlight innovations in entrepreneurship. Marketing Leaders describe companies with creative marketing strategies, such as ArtistShare's production of online music and The Pampered Chef's in-house demonstrations. Marketing Entrepreneurs feature individuals or groups of people who successfully launched their own businesses, like Jo Waldron's initiative to help the hearing impaired and 16-year-old Pankaj Arora's extracurricular web-based technology businesses.
- New! Downloadable MP3 files (available at the passkey-protected Online Study Center) include brief chapter summaries and Test Prepper review content for on-the-go studying.
- New! Expanded content module offerings are available via Houghton Mifflin Custom Publishing. These modules enhance the concepts covered in the text, and feature hot topics such as ethics, customer relationship management, and sports/events marketing.
- New! A new online study guide replaces the traditional print version. Via passkey access, students who purchase new textbooks can choose from a range of study aidsincluding MP3 audio files, Marketing Plan worksheets, and ACE practice testsat the Online Study Center; passkeys are also available for purchase separately.
- New! Offered for the first time with Foundations of Marketing, the Eduspace online learning tool pairs the widely recognized resources of Blackboard with quality, text-specific content from Houghton Mifflin. Eduspace makes it easy for instructors to create all or part of a course online. Classroom Response System ("clicker") content, homework exercises, tests, tutorials, and supplemental study materials all come ready-to-use.
- Updated! Several Opening Vignettes, which introduce chapter content through a specific organization or current market trend, are new to the Second Edition. These vignettes explore marketing issues faced by diverse organizations such as Amazon.com, Corvette, Napster, XM satellite radio, and iPod.
- Each chapter ends with a fully integrated Video Case, which illustrates the real-world application of marketing concepts. Examples from companies such as BMW International, Jordan's Furniture, and New Balance make the learning experience more engaging for students.
- Updated! Several additional boxed inserts reinforce students' awareness of key marketing issues: E-marketing and Technology, Ethics and Social Issues, Marketing Around the World, and Customer Relationship Management. These boxes examine issues and strategies at companies such as Wal-Mart, Harley-Davidson, and Apple.
- An organizational model at the beginning of each part provides a visual "roadmap" of the text, enabling students to see the connections between chapters.
.
Price: $12.98
[ Notify me when price goes down.]
|
|
The Fact of a Doorframe: Poems 1950-2001, New Edition
A reissue of the classic Adrienne Rich selection, revised and expanded to cover the entirety of her career, with a new Introduction The Fact of a Doorframe is the ideal introduction to Rich's opus, from her formative lyricism in A Change of Word (1951), to the groundbreaking poems of Diving into the Wreck (1973), to the searching voice of Fox (2001)..
Price: $10.66
[Notify me when price goes down.]
|
|
Telephone Ringing in the Labyrinth: Poem: 2004-2006
A new volume from Adrienne Rich, recipient of the National Book Foundation's 2006 Medal for Distinguished Contribution to American Letters.Telephone Ringing in the Labyrinth is one of Adrienne Rich's most unpredictable and evocative collections. In the folk/blues tradition behind "Rhyme," in the incantatory pattern of "Behind the Motel," in the voices from past and present in "Letters Censored, Shredded, Returned to Sender or Judged Unfit to Send," in the dystopic scenes and intimate encounters of "Draft # 2006," in the mysterious negotiations of the title poem, the tempos and moods of this book constantly vary. Here, Rich draws on the artistic means of a lifetime..
Price: $13.92
[ Notify me when price goes down.]
|
|
An Atlas of the Difficult World: Poems 1988-1991
The heart of Adrienne Rich's award-winning collection beats in its title sequence, 13 poems charting "An Atlas of the Difficult World." Like Atlas, who bears Earth on his shoulders, Rich bears--and wields--an enormous political consciousness These poems find her struggling to say what is honest and true, resisting easy answers, having the ambition to risk everything; these are the energies for which her readers return. For example, after deriding as solipsistic the poetry of Richard Hugo, she writes: I wonder if this is a white man's madness. I honor your truth and refuse to leave it at that. What have I learned from stories of the hunt, of lonely men in gangs? But there were other stories...
Rich knows that mere political poetry has a quick expiration date. Her genius enables her to speak to the moment and to posterity simultaneously. "Catch if you can your country's moment, begin / where any calendar's ripped-off: Appomattox / Wounded Knee, Los Alamos / Selma, the last airlift from Saigon," she exhorts at one point, tuning the present to its history like Muriel Rukeyser or Ezra Pound. Early in the book Rich praises "those needed to teach, advise, persuade, weigh arguments ... the meticulous delicate work of reaching the heart of the desperate woman, the desperate man / --never-to-be-finished, still unbegun work of repair," but wonders who will continue this work in the America she has witnessed. "It cannot be done without them / and where are they now?" With this, her 21st book, her echo returns the answer. --Edward Skoog.
Price: $2.99
[ Notify me when price goes down.]
|
|
The Works of Anne Bradstreet (The John Harvard Library)
Anne Bradstreet, the first true poet in the American colonies, wrote at a time and in a place where any literary creation was rare and difficult and that of a woman more unusual still. Born in England and brought up in the household of the Earl of Lincoln where her father, Thomas Dudley, was steward, Anne Bradstreet sailed to Massachusetts Bay in 1630, shortly after her marriage at sixteen to Simon Bradstreet. For the next forty years she lived in the New England wilderness, raising a family of eight, combating sickness and hardship, and writing the verse that made her, as the poet Adrienne Rich says in her Foreword to this edition, "the first non-didactic American poet, the first to give an embodiment to American nature, the first in whom personal intention appears to precede Puritan dogma as an impulse to verse." All Anne Bradstreet's extant poetry and prose is published here with modernized spelling and punctuation. This volume reproduces the second edition of Several Poems, brought out in Boston in 1678, as well as the contents of a manuscript first printed in 1857. Adrienne Rich's Foreword offers a sensitive and illuminating critique of Anne Bradstreet both as a person and as a writer, and the Introduction, scholarly notes, and appendices by Jeannine Hensley make this an authoritative edition. Adrienne Rich observes, "Intellectual intensity among women gave cause for uneasiness" at this period--a fact borne out by the lines in the Prologue to the early poems: "I am obnoxious to each carping tongue/ Who says my hand a needle better fits." The broad scope of Anne Bradstreet's own learning and reading is most evident in the literary and historical allusions of The Tenth Muse, the first edition of her poems, published in London in 1650. Her later verse and her prose meditations strike a more personal note, however, and reveal both a passionate religious sense and a depth of feeling for her husband, her children, the fears and disappointments she constantly faced, and the consoling power of nature. Imbued with a Puritan striving to turn all events to the glory of God, these writings bear the mark of a woman of strong spirit, charm, delicacy, and wit: in their intimate and meditative quality Anne Bradstreet is established as a poet of sensibility and permanent stature..
Price: $18.00
[Notify me when price goes down.]
|
|
|
|
|