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Words that Sell, Revised and Expanded Edition
More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives How about "appealing?" Take your pick from 76 synonyms You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. - More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
- Cross-referencing of categories to jump-start creative thinking
- A crash course in basic copywriting techniques
- Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more
Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell. Find the perfect words and phrases to win over customers Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into... Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft * Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift .
Price: $9.43
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The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are
• eight headlines that work—and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message
is opened
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter’s Handbook remains the ultimate guide for people who write or work with copy.
“I don’t know a single copywriter whose work would not be improved by reading this book.” —David Ogilvy
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Price: $10.31
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Arabic-English Dictionary: The Hans Wehr Dictionary of Modern Written Arabic
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Clicking With Your Dog: Step-By-Step in Pictures (Karen Pryor Clicker Books)
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The Ultimate Sales Letter: Attract New Customers. Boost Your Sales (Ultimate Sales Letter)
A powerful sales letter is the ultimate marketing tool for all types of business owners, sales reps, and advertising professionals. However, most sales letters end up getting tossed in the junk mail pile. The Ultimate Sales Letter, 3rd Edition shows you how to write letters that get read, generate leads, and make money. Coverage includes: The twelve best headline formulas Strategies for building a customer base Sales letters for Web sites and online use
This guide teaches you a step-by-step system for writing sales letters any business can use--designed by the most successful and highly paid professional direct-response copywriter in the country..
Price: $8.98
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Send: Why People Email So Badly and How to Do It Better, Revised Edition
Send—the classic guide to email for office and home and an instant success upon its publication in 2007—has become indispensable for readers navigating the impersonal, and at times overwhelming, world of electronic communication. Filled with real-life email success (and horror) stories and a wealth of useful and entertaining examples, Send dissects all the major minefields and pitfalls of email. It provides clear rules for navigating today’s hot-button issues, from bccs and salutations to emoticons and subject lines. It offers essential strategies to help you both better manage the ever-increasing number of emails you receive and improve the ones you send.
In this revised and updated edition, David Shipley and Will Schwalbe have added a new introduction and two new chapters—“Handheld Etiquette” about BlackBerrys, iPhones, etc., and “Secrets to Keep Email from Taking Over Your Life,” an important issue for more and more people. Send is now more than ever the essential book about email for businesspeople and professionals everywhere. .
Price: $9.50
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Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words
Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion.
Price: $11.14
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The Rental Property Manager's Toolbox: A Complete Guide Including Pre-Written Forms, Agreements, Letters, And Legal Notices: With Companion CD-ROM
Take a look through the Forbes annual issue of the richest Americans, and you will find a majority of those personal fortunes have something to do with real estate. Real estate rental income rarely experiences wild swings in value, instead providing predictable returns at many times the rate of money market accounts or CDs. In addition, there can be substantial tax advantages as well. However, being the “landlord” can be difficult, time consuming, and potentially wrought with financial and legal obstacles. This new book will make the process of managing your rental properties easier. This new book and companion CD-ROM will teach you how to avoid headaches, hassles, and lawsuits by learning how to professionally manage your rental property. Maximize your profits and minimize your risks. Learn about advertising, tenant screening, managing tenants, legal rights, landlord rights, discrimination, vacancies, essential lease clauses, crime prevention, drugs, gangs, security issues, as well as premises liability, security deposits, handling problems, evictions, maintenance, recordkeeping, and taxes. The CD-ROM contains dozens of forms, sample contracts, letters, notices, rental applications, agreements and checklists. It includes topics such as evicting irresponsible tenants, collecting damages, running multiple properties, handling complaints, emergency procedures, expenses, and utility management. We spent thousands of hours interviewing and e-mailing real estate property managers and investors. This book is a compilation of their secrets and proven successful ideas. If you are interested in learning hundreds of hints, tricks, and secrets on how to make money (or more money) on managing your rental properties, then this book is for you. Instruction is great, but advice from experts is even better, and the experts chronicled in this book earn $1,000 to $300,000 per month managing rental properties. Inside the pages of this new exhaustively researched guide you will find a jam-packed assortment of innovative ideas that you can put to use today..
Price: $18.78
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How to Write Successful Fundraising Letters (w/CD) (The Mal Warwick Fundraising Series)
Write with confidence and reach your donors You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes ew chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com. Refreshed and Revised: - Gain insight into current trends in the field with updated cases, samples, and examples
- Access more content for small to medium NPOs with limited budgets and resources
- Learn the latest technology with new sections on typography and lay out
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Price: $19.99
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