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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper. Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities..
Price: $24.45
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The Thinking Woman's Guide to a Better Birth
The newest procedures The latest information The complete rundown on modern pregnancy and childbirth ..for women who want the facts. Every intelligent, informed woman is used to gathering the most complete information she can get before making a decision. But when it comes to one of the most important decisions in her life--how she will give birth--it can be tough to get the complete picture, even from an obstetrician. Surprisingly, much of the latest research goes against common medical opinion. Certified Lamaze instructor and activist Henci Goer brings women the carefully researched facts they'll want to have. Based on the latest medical studies and literature, The Thinking Woman's Guide To A Better Birth offers clear, concise information on tests, procedures and treatments--and gives advice about:* cesareans * ultrasound * gestational diabetes * breech babies * inducing labor * IVs * electronic fetal monitoring * ruptured membranes * epidurals * episiotomies * vaginal birth after a cesarean * midwives and obstetricians * alternative birthing methods * choosing a birth location * drugs and delivery * elective induction * professional labor support * and much more * Author is a certified Lamaze instructor and doula who counsels women on their childbirth experiences * Author belongs to the Coalition for Improving Maternity Services * Drawn upon the most up-to-date medical literature and studies * Written in an accessible, understandable style, explaining technical medical terms * Gives advice to women who were dissatisfied with their first birth experience.
Price: $8.83
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The River Cottage Cookbook
First published in the United Kingdom in 2001, THE RIVER COTTAGE COOKBOOK quickly became a hit among food cognoscenti around the world. Now tailored for American cooks, this authoritative and animated ode to eating well is one part manifesto and one part guidebook for choosing and storing food grown in the garden, butchered from prize animals, or foraged or caught locally. Fearnley-Whittingstall writes with humor, wit, and clarity, bringing American readers what his legions of British fans have enthusiastically embraced: the best techniques and recipes for getting the most out of simple, superior food, while supporting the environment, vibrant local economies, and resourceful use of plants and animals..
Price: $21.94
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Ceremony (Contemporary American Fiction Series)
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The River Cottage Family Cookbook
The latest addition to the best-selling RIVER COTTAGE cookbook series inspires the entire family to venture into the kitchen to prepare delicious, wholesome food together. THE RIVER COTTAGE FAMILY COOKBOOK features a comprehensive repertoire of more than 100 recipes and kitchen projects that cooks of all ages will enjoy: making butter, curing bacon, planting a kitchen garden, and more. This complete cookbook will show kids how quality ingredients are produced, while teaching lifelong lessons about meaningful cooking and eating..
Price: $20.38
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Backcountry Skiing: Skills for Ski Touring and Ski Mountaineering (Mountaineers Outdoor Expert Series)
Martin Volken and his co-authors provide skiers with all the tools and knowledge they need to safely and successfully travel in the mountains The guide features intermediate-to-advanced techniques for ski touring and ski mountaineering, from planning wilderness trips to perfecting turns in rolling terrain and mastering uphill climbing. For those skiers ready for a more technical, high alpine environment, they draw on traditional mountaineering skills, including roped climbing, setting protection anchors, using ice axes, climbing on bare rock, and more. In addition to mastering techniques, Backcountry Skiing also features information on recent evolutions in ski equipment; avalanche safety tips; a primer on mountain weather and glaciers, trip planning tools, a discussion of emergency situations, nutrition and fitness advice, and winter camping basics. Throughout this guide, a special emphasis is put on being well-informed and making good decisions-whenever you strap on your skis and skins and head out into the backcountry..
Price: $12.79
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Toilet Training for Individuals with Autism or Other Developmental Issues, 2nd Edition
Individuals with autism are reportedly one of the most difficult populations to toilet train. This second edition offers effective strategies that take the child's physical and emotional sensitivities into account instead of trying to force traditional methods. Easy-to-read bulleted lists offer more than 200 do's and don'ts, along with over 50 real-life examples, to help make the process more of a lesson and less of a battle for all involved. The young trainee will learn to overcome fear of the bathroom, properly use toilet paper, flush once, wash hands, and more. The toilet trainer will learn how to overcome challenges caused by communication needs, sensory sensitivities, motor challenges, anxiety levels, etc..
Price: $12.38
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Rebel Force (Star Wars)
It is a critical moment in the struggle between the Rebels and the Empire: the Force itself hangs in the balance, and all the hopes of the galaxy depend on the adventures of Luke Skywalker, Princess Leia, Han Solo, and a host of other heroes. . . . .
Price: $2.84
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Modern Art, Revised and Updated (3rd Edition)
Richly illustrated and clearly focused, this book surveys the genesis, development, and culmination of modern European/American painting, sculpture, architecture, and conceptual art—from Post-Impressionism through the most recent developments in the 1990s. It avoids the typical encyclopedic approach of surveys in favor of examining selected but highly representative works in greater depth and from an enlarged spectrum of critical discourse. Organized along chronological lines, topics explore the ideas, forms, events, artists, and works—with each chapter devoted to a style, movement, or decade—from Cézanne, Seurat, Gauguin, and Van Gogh through Minimalism and the general reaction known as Post-Modernism. Ideal for readers with a general interest in art. .
Price: $89.30
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