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"This is the real deal. Baumohl miraculously breathes life into economic indicators and statistics " --The Wall Street Journal "This is the most up-to-date guide to economic indicators and their importance to financial markets in print. The coverage of less-reported indicators, especially those from nongovernment sources, is hard to find elsewhere. The inclusion of the actual published tables helps the newer student of the markets find the data in the public release. For anyone trying to follow the economic data, this should be next to your computer so that you can understand and find the data on the Internet." --David Wyss, Chief Economist, Standard and Poor's "I find Baumohl's writing fascinating. In addition to the famous indicators, he includes many that I hadn't heard of. I really appreciate that he tells you exactly where to find each indicator on the Web. Just about anyone who's serious about understanding which way the economy is headed will want to read this book. It could be a classic." --Harry Domash, Columnist for MSN Money and Publisher, Winning Investing Newsletter "Bernie Baumohl has accomplished something of real value in The Secrets of Economic Indicators. He has successfully demystified the world of financial and economic news that bombards us in our daily lives. Both professional investors and casual observers of the world of finance and economics will be grateful for what he has done. The constant stream of heretofore bewildering news from the world of business and finance can now be easily understood. Every businessperson or investor should keep a copy of Baumohl's book close at hand as he or she catches up on the business, stock market, and economic events of the day. It is great, at long last, to have someone who has eliminated what may have been so perplexing to so many and to have done so with such remarkable clarity." --Hugh Johnson, Chairman and Chief Investment Officer of Johnson Illington Advisors "Bernie Baumohl has written a must-read educational and reference book that every individual investor will find indispensable for watching, monitoring, and interpreting the markets. The daily flow of high frequency economic indicators is the stuff that makes financial markets move and that can signal the big trends that make or break investor portfolios.Most important, Bernie's long experience in reporting economics for Time Magazine helps make the 'dismal science' lively and interesting. " --Allen Sinai, President and Chief Global Economist, Decision Economics, Inc. "Baumohl has a gift for taking a complicated subject and allowing it to read like a fast-moving novel. My confidence in reading and understanding economic indicators as portrayed in this book made me realize the possibilities this information holds for improving my personal net worth as well as navigating my business toward higher profits. I recommend this book if you care about your future finances." --Morris E. Lasky, CEO, Lodging Unlimited, Inc.; Manager and consultant for $6 billion in hotel assets; Chairman, Lodging Conference; Chairman, International Hotel Conference "I think this is an excellent book. It's well written, accessible to a variety of readers, deals with an interesting and important subject, and covers the topic well. It deserves to get a lot of notice and use." --D. Quinn Mills, Alfred J. Weatherhead, Jr., Professor of Business Administration, Harvard Business School "Economic statistics, employment data, Federal Reserve surveys.Think they are boring? Think again! They can drive markets into a frenzy, causing billions of dollars to be made or lost in an instant. Bernie Baumohl brilliantly, clearly, and, yes, entertainingly describes what every investor and business manager should know about economic indicators: which ones move markets, how to interpret them, and how to use them to spot and capitalize on future economic trends. The Secrets of Economic Indicators is an extraordinary and insightful work--an enormously important contribution to the body of financial literature. Read it and then keep it on your desk. Consult it the next time you are deluged with a flurry of economic statistics. Your understanding certainly will be enhanced, and your portfolio will likely be as well." --Robert Hormats, Vice Chairman, Goldman Sachs (International) "If you want to make money investing, this is an essential trend-tracking tool that will help get you to the bank. This book is the real deal. Bernard Baumohl miraculously breathes life into deadly economic indicators and boring statistics ...he knows what he's talking about, and his expertise proves it."--Gerald Celente, Director, The Trends Research Institute COMPLETELY UPDATED! THE PLAIN-ENGLISH, UP-TO-THE-MINUTE GUIDE TO ECONOMIC INDICATORS: WHAT THEY MEAN, AND HOW TO USE THEM! Every day, investments bounce wildly in response to new economic indicators: statistics that provide crucial clues about the future of the economy and the markets. Now, you can use these indicators to make smarter investment decisions, just like the professionals. You don't need an economics degree, or a CPA--just The Secrets of Economic Indicators, Second Edition! Using up-to-the-minute examples and real-world stories, former TIME Magazine senior economics reporter Bernard Baumohl illuminates every U.S. and foreign indicator that matters right now. You'll learn where to find them, what their track records are, how to interpret them, and how to use that information to make better decisions. Baumohl has thoroughly updated this best-seller with new data, new examples, new indicators, and revised analyses--including a new assessment of the value of yield curves in predicting business cycles. Thousands of investors and business planners swore by the First Edition: these updates make it even more valuable./ New! Today's 10 most crucial leading indicators Better ways to predict economic turning points in time to profit / Get ahead of the curve with the latest U.S. indicators New insights into U.S. employment, monetary policy, inflation, capital flows, and more / Emerging foreign indicators you need to track From China to India, Europe to Brazil...and beyond / Making sense of indicators in conflict What to do when the numbers disagree / Finding the data Free Web resources for the latest economic data / Which economic indicators really matter right now? / What do they mean for stocks, bonds, interest rates, currencies...your portfolio? / How can you use them to make faster, smarter investment decisions? / Simple, clear, non-technical, friendly, usable...the only book of its kind! / By Bernard Baumohl, renowned economic analyst and former award-winning TIME Magazine financial journalist New edition, with extensive new coverage: / Many new U.S. and global indicators, from new employment reports to box office receipts / New examples and up-to-the-minute data / Updated analyses of yield curves and other key metrics / More international coverage / New rankings of leading economic indicators, and much more About the Author xiii What's New in the Second Edition? xv Preface xvii Acknowledgments xxiii Chapter 1 The Lock-Up 1 Chapter 2 A Beginner's Guide: Understanding the Lingo 17 Chapter 3 The Most Influential U.S. Economic Indicators 25 Chapter 4 International Economic Indicators: Why Are They So Important? 325 Chapter 5 Best Web Sites for U.S. Economic Indicators 373 Chapter 6 Best Web Sites for International Economic Indicators 381 Index 387.
Price: $11.54 [Notify me when price goes down.]

The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty. C.K. Prahalad's global bestseller The Fortune at the Bottom of the Pyramid, now available in paperback, shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive everywhere. This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com.Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for everyone. Preface xi About the Author xix Part I: The Fortune at the Bottom of the Pyramid 1 Chapter 1: The Market at the Bottom of the Pyramid 3 Chapter 2: Products and Services for the BOP 23 Chapter 3: BOP: A Global Opportunity? 47 Chapter 4: The Ecosystem for Wealth Creation 63 Chapter 5: Reducing Corruption: Transaction Governance Capacity 77 Chapter 6: Development as Social Transformation 99 Part II: Business Success Stories from the Bottom of the Pyramid 113 Financing the Poor 115 Aravind Eye Care--The Most Precious Gift 131 Energy for Everyone 137 Agricultural Advances for the Poor--The EID Parry Story 149 Retail for the Poor 159 Information Technology to the Poor 169 The Jaipur Foot Story 187 Health Alerts for All 191 Transparent Government 201 The Annapurna Salt Story 213 Homes for the Poor--The CEMEX Story 221 From Hand to Mouth--The HHL Soap Story 235 Part III: On the Web at Whartonsp.com Video Success Stories Casas Bahia CEMEX Annapurna Salt Hindustan Lever Jaipur Foot Aravind Eye Care ICICI Bank ITC e-Choupal EID Parry Voxiva E+Co/Tecnosol Andhra Pradesh Full Success Case Stories in pdf format The Market at the Bottom of the Pyramid Known Problems and Known Solutions: What Is the Missing Link? Known Problems and Unique Solutions Known Problems and Systemwide Reform Scaling Innovations Creating Enabling Conditions for the Development of the Private Sector The EID Parry Story Biographies of the Researchers/Writers of the Success Case Stories from The Fortune at the Bottom of the Pyramid 247 About the Video Success Stories 255 Index 257.
Price: $10.85 [Notify me when price goes down.]

Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a "dashboard" of metrics to view market dynamics from various perspectives, maximize accuracy, and "triangulate" to optimal solutions. Their comprehensive coverage includes measurements of promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and profits; products and portfolios; customer profitability; sales forces and channels; pricing strategies; and more. You'll learn how and when to apply each metric, and understand tradeoffs and nuances that are critical to using them successfully. The authors also demonstrate how to use marketing metrics as leading indicators, identifying crucial new opportunities and challenges. For clarity and simplicity all calculations can be performed by hand, or with basic spreadsheet techniques. In coming years, few marketers will rise to senior executive levels without deep fluency in marketing metrics.This book is the fastest, easiest way to gain that fluency..
Price: $19.99 [Notify me when price goes down.]

One of the most frequent challenges that managers and executives face today is: How do I keep on growing and at the same time, make a profit?' Based on the author's extensive research on over 350 Fortune 1000 Firms, The Momentum Effect proves that the old method of spending big on marketing and slashing the manufacturing costs doesn't work anymore. Instead, it provides new evidence to show that in order to achieve profitable growth you have to create new value for customers through innovation, ingenuity and most importantly by seeing things from a customer perspective. This strategy generates a positive, reinforcing momentum which leads to further growth. Why limit your business growth? With Momentum, you won't have to..
Price: $17.99 [Notify me when price goes down.]

 
Winner of the 1921 Pulitzer Prize, The Age of Innocence is Edith Wharton’s masterful portrait of desire and betrayal during the sumptuous Golden Age of Old New York, a time when society people “dreaded scandal more than disease.”

This is Newland Archer’s world as he prepares to marry the beautiful but conventional May Welland. But when the mysterious Countess Ellen Olenska returns to New York after a disastrous marriage, Archer falls deeply in love with her. Torn between duty and passion, Archer struggles to make a decision that will either courageously define his life—or mercilessly destroy it.

Maureen Howard is a critic, teacher, and writer of fiction. Her seven novels include Bridgeport Bus, Natural History, and A Lover’s Almanac. Her memoir, Facts of Life, won the National Book Critics’ Circle Award. She has taught at Yale and Columbia University.

Understand the most revolutionary human transformation in four centuries ..and prepare for it! We're not just living through an age of change: we're living through a 'change of age': the most profound inflection point in human history since the Enlightenment. That's the thesis of Eamonn Kelly's remarkable new book Powerful Times. From terrorism and nuclear proliferation to emerging technologies and economic globalization, Kelly weaves together 7 powerful 'dynamic tensions' that will reshape human life in the coming decades. Kelly offers breakthrough insights into how these tensions will conflict -- and how they'll resonate, creating giant waves of change beyond anything we've ever faced. He takes on the truly big questions. To answer pivotal questions, Kelly draws on breakthrough 'scenario planning' techniques he pioneered: techniques hundreds of top organizations now rely on. Simply put, this book will help you prepare for humanity's most profound transition in 400 years. For every executive, strategist, manager, entrepreneur, public policymaker, and citizen interested in the trends that will most powerfully impact business and life in the coming decades.Eamonn Kelly, the CEO and president of Global Business Network, the renowned future-oriented network and consulting firm, has for over a decade and has been at the forefront of exploring the emergence of a new, knowledge-intensive economy, and its far-reaching consequences for society, organizations and individuals. He has consulted with senior executives at dozens of the world's leading corporations in virtually every leading business sector; with key global and national public agencies, and with major philanthropic foundations. Kelly co-authored What's Next: Exploring the New Terrain for Business and The Future of the Knowledge Economy, and authored GBN's 2003 Scenario Book..
Price: $14.00 [Notify me when price goes down.]

"Capitalism at the Crossroads is built on strong theoretical underpinnings and illustrated with many practical examples. The author offers a pioneering roadmap to responsible macroeconomics and corporate growth." -Clayton Christensen, Professor of Business Administration, Harvard Business School and author of The Innovator's Dilemma "I hope this book will be able to influence the thought processes of corporations and motivate them to adapt to forthcoming business realities for the sake of their own long-term existence. Besides business leaders, this is a thought-provoking book for the readers who are looking for solutions to capitalism's problems." -Muhammad Yunus, Founder and Managing Director, Grameen Bank, Bangladesh and 2007 Nobel Peace Prize recipient "Capitalism at the Crossroads is a practical manifesto for business in the twenty-first century. Professor Stuart L. Hart provides a succinct framework for managers to harmonize concerns for the planet with wealth creation and unambiguously demonstrates the connection between the two. This book represents a turning point in the debate about the emerging role and responsibility of business in society." -C. K.Prahalad, Ross School of Business, University of Michigan, co-author of Competing for the Future and author of The Fortune at the Bottom of the Pyramid "Stuart Hart was there at the beginning. Years ago when the term 'sustainability' had not yet reached the business schools, Stuart Hart stood as a beacon glowing in the umbrage. It is clear commerce is the engine of change, design the first signal of human intention, and global capitalism is at the crossroads. Stuart Hart is there again; this time lighting up the intersection." -William McDonough, University of Virginia, co-author of Cradle to Cradle "Professor Hart is on the leading edge of making sustainability an understandable and useful framework for building business value. This book brings together much of his insights developed over the past decade. Through case studies and practical advice, he argues powerfully that unlimited opportunities for profitable business growth will flow to those companies that bring innovative technology and solutions to bear on some of the world's most intractable social and environmental problems."-Chad Holliday, Chairman and CEO, DuPont "Capitalism at the Crossroads clearly reveals the essence of what sustainability means to today's business world. Hart's analysis that businesses must increasingly adopt a business framework based on building sustainable value speaks to the entire sustainability movement's relevance. Sustainability is more than today's competitive edge; it is tomorrow's model for success." -Don Pether, President and CEO, Dofasco Inc. "Stuart Hart has written a book full of big insights painted with bold strokes. He may make you mad. He will certainly make you think." -Jonathan Lash, President, The World Resources Institute "A must-read for every CEO--and every MBA." -John Elkington, Chairman, SustainAbility "This book provides us with a vast array of innovative and practical ideas to accelerate the transformation to global sustainability and the role businesses and corporations will have to play therein. Stuart Hart manages to contribute in an essential way to the growing intellectual capital that addresses this topic.But, beyond that, the book will also prove to be a pioneer in the literature on corporate strategy by adding this new dimension to the current thinking." -Jan Oosterveld, Professor, IESE Business School, Barcelona, Spain Member, Group Management Committee (Ret. ), Royal Philips Electronics "Capitalism at the Crossroads captures a disturbing and descriptive picture of the global condition. Dr. Hart constructs a compelling new corporate business model that simultaneously merges the metric of profitability along with societal value and environmental integrity. He challenges the corporate sector to take the lead and to invoke this change so that the benefits of capitalism can be shared with the entire human community worldwide." -Mac Bridger, CEO of Tandus Group "Stuart L. Hart makes a very important contribution to the understanding of how enterprise can help save the world's environment. Crucial reading." -Hernando de Soto, President of The Institute for Liberty and Democracy and author of The Mystery of Capital "Stuart Hart's insights into the business sense of sustainability come through compellingly in Capitalism at the Crossroads.Any businessperson interested in the long view will find resonance with his wise reasoning." -Ray Anderson, Founder and Chairman, Interface, Inc. "This stimulating book documents the central role that business will play in humanity's efforts to develop a sustainable global economy. Professor Hart presents an attractive vision of opportunity for those corporations that develop the new technologies, new business models, and new mental frames that are essential to a sustainable future." -Jeffrey Lehman, Former President of Cornell University "The people of the world are in desperate need of new ideas if global industrial development is ever to result in something other than the rich getting richer and the poor getting poorer, with nature (and potentially all of us) suffering the collateral damage. Few have contributed more to meeting this need over the past decade than Stuart Hart by helping to illuminate the potential role for business and new thinking in business strategy in the journey ahead. Capitalism at the Crossroads challenges, provokes, and no doubt will stimulate many debates--which is exactly what is needed."-Peter Senge, Massachusetts Institute of Technology, Chairperson of the Society for Organizational Learning, and author of The Fifth Discipline: The Art and Practice of The Learning Organization New Foreword by Al Gore Brand-New Second Edition, Completely Revised with: *Up-to-the-minute trends and lessons learned *New and updated case studies *The latest corporate responses to climate change, energy, and terrorism Global capitalism stands at a crossroads-facing terrorism, environmental destruction, and anti-globalization backlash. Today's global companies are at a crossroads, too-searching desperately for new sources of profitable growth. Stuart L. Hart's Capitalism at the Crossroads, Second Edition is about solving both of those problems at the same time. It's about igniting new growth by creating sustainable products that solve urgent societal problems. It's about using new technology to deliver profitable solutions that reduce poverty and protect the environment. It's about becoming truly indigenous to all your markets, and avoiding the pitfalls of first-generation "greening" and "sustainability" strategies.Hart has thoroughly revised this seminal book with new case studies, trends, and lessons learned-including the latest experiences of leaders like GE and Wal-Mart. You'll find new insights from the pioneering BoP Protocol initiative, in which multinationals are incubating new businesses in income-poor communities. You'll also discover creative new ways in which corporations are responding to global warming and terrorism. More than ever, this book points the way toward a capitalism that's more inclusive, more welcome, and far more successful-for both companies and communities, worldwide. *Paths to profitable sustainability: Lessons from GE and Wal-Mart *Shattering the "trade-off" myth *New commercial strategies for serving the "base of the pyramid" *What enterprises have learned about doing business in income-poor regions *Becoming indigenous-for real, for good *Codiscovering new opportunities, cocreating new businesses with the poor *Learning from leaders: 20+ new and updated case studies *Best practices from DuPont, HP, Unilever, SC Johnson, Tata, P&G, Cemex, and more About the Author xii Acknowledgments xiii Foreword: Al Gore, Former Vice President of the U.S. xxiv Foreword: Fisk Johnson, Chairman and CEO, S.C. Johnson & Son, Inc. xxvii Prologue: Capitalism at the Crossroads xxxi PART ONE: MAPPING THE TERRAIN Chapter 1: From Obligation to Opportunity 3 Chapter 2: Worlds in Collision 31 Chapter 3: The Sustainable Value Portfolio 59 PART TWO: BEYOND GREENING Chapter 4: Creative Destruction and Sustainability 87 Chapter 5: The Great Leap Downward 111 Chapter 6: Reaching the Base of the Pyramid 139 PART THREE: BECOMING INDIGENOUS Chapter 7: Broadening the Corporate Bandwidth 169 Chapter 8: Developing Native Capability 193 Chapter 9: Toward a Sustainable Global Enterprise 223 Epilogue 249 Index 254.
Price: $10.91 [Notify me when price goes down.]

Author royalties from this book go to the Huntsman Cancer Foundation "The way Jon conducts his business and lives his life will not only inspire you to be a better person, citizen, and entrepreneur, it also will give you hope that the good guys don't finish last." Glenn Beck, CNN "Jon Huntsman is a different breed. He believes business is a creative endeavor, similar to a theater production, wherein integrity must be the central character." Larry King, CNN "Jon Huntsman's own life and personal values lend credence to his words. He walks his ethical talk." Neil Cavuto, Fox News "This book could put me out of business. Nobody would be happier about it than me." Wayne Reaud, Trial Attorney. The nationwide bestseller--fully updated for today's tough times and worldwide financial crises "Everyone does it." Everyone cheats. Cuts corners. Tells lies. Maybe it was different once. Not today. If you want to succeed in thiseconomic climate, you simply have to make compromises. Right? Wrong. You can succeed at the highest levels, without sacrificing the principles that make life worth living. The proof? You're holding it. Jon M.Huntsman built a $12 billion company from scratch, the old-fashioned way: with integrity. There were short-term costs and difficult decisions. There were tough times. Times just like today. But ultimately, leading with integrity wasn't just personally right for Huntsman, it also proved to be the best business strategy. In Winners Never Cheat, Huntsman tells you how he did it, and how you can, too. This book is about remembering why you work, and why you were chosen to lead. It's about finding the bravery to act on what you know is right, no matter what you're up against. It's about winning. The right way. Think about the kind of person you want to do business with. Then, be that person--and use this book to get you there.

Glenn Beck on Winners Never Cheat – Even in Difficult Times

The man who revolutionized the world by giving it the plastic spoon, fork, knife and Styrofoam take-out food container will once again change how you live your life. I can say that because that’s what happened to me after reading Jon Huntsman’s Winners Never Cheat.

In today’s world where it increasingly appears that we can’t trust our political or business leaders, this book is an unwavering reminder that traditional values never go out of style and are as essential today as they were forty years ago when Jon Huntsman launched a small chemical business that he grew into the world’s largest privately held chemical corporation. Jon Huntsman doesn’t like to be called a billionaire. He’s uncomfortable with that title. I’m convinced he also doesn’t like being one either because he’s committed to giving away his hard-earned fortune—not after he dies, but during his lifetime. I believe in this book’s message and its messenger. I have never in my life purchased any book by the case, except for this one. I give a copy to my friends who mistakenly believe that business can no longer be done with a look in the eye and a handshake. Many of the problems and much of the pain we’re currently experiencing on Wall Street and Washington could have been avoided if those we trusted with our money and our power lived what’s taught in these pages.

If you’re looking for success, read this book. If you’re wondering if you can be successful while staying true to your core principles, read this book. If you’re wondering, like so many are, if capitalism has a bright future, read this book. I have and it’s changed my life.

--Glenn Beck

Glenn Beck’s newest book, The Christmas Sweater, follows the challenges and growth of a boy who struggles with the choices he has made and the decisions he yet must make. Beck is also the author of the #1 New York Times bestseller, An Inconvenient Book, and The Real America. He is the host of the nationally syndicated radio show The Glenn Beck Program and will also be hosting his own television show on Fox News beginning in 2009..
Price: $13.09 [Notify me when price goes down.]

Whether you're a serious competitor or weekend warrior, you know that proper stretching before and after your workout can improve your performance, increase your flexibility, help prevent injury, and make you feel better. But did you know that the traditional way of stretching -- lock your knees, bounce, hold, hurt, hold longer -- actually makes muscles tighter and more prone to injury?

There's a new and better way to stretch: Active-Isolated Stretching. And with The Whartons' Stretch Book, the method used successfully by scores of professional, amateur, and Olympic athletes is now available to everyone.

This groundbreaking technique, developed by researchers, coaches, and trainers, and pioneered by Jim and Phil Wharton, is your new exercise prescription. The routine is simple: First, you prepare to stretch one isolated muscle at a time. Then you actively contract the muscle opposite the isolated muscle, which will then relax in preparation for its stretch. You stretch it gently and quickly -- for no more than two seconds -- and release it before it goes into its protective contraction. Then you repeat. Simple, but the results are outstanding. The Whartons' Stretch Book explains it all.

Part I contains the Active-Isolated Stretch Catalog, with fully illustrated, easy-to-follow stretches for each of five body zones, from neck and shoulders to trunk, arms, and legs -- over fifty stretches in all. Part II offers specific stretching prescriptions for over fifty-five sports and activities, from running, tennis, track, and aerobics to skiing, skating, and swimming. You'll also find advice on stretching for daily activities such as driving, working at a desk, lifting, and keyboarding. Part III discusses stretching for life, with specific recommendations for expectant mothers and older athletes. It also includes specific stretching exercises that could help you avoid unnecessary surgery.

Give Active-Isolated Stretching a try for three weeks. You'll never go back to your old stretching routines again..
Price: $8.40 [Notify me when price goes down.]

Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy effective innovation; how to structure an organization to innovate best; how to implement management systems to assess ongoing innovation; how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization..
Price: $18.50 [Notify me when price goes down.]