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Mastering the Dynamics of Innovation
The author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others. The book draws on the rich history of innovation by inventors and entrepreneurs--ranging from the birth of typewriters to the emergence of personal computers, gas lamps to fluorescent lighting, George Eastman's amateur photography to electronic imaging--to develop a practical model for how innovation enters an industry, how mainstream firms typically respond, and how--over time--new and old players wrestle for dominance. Utterback asserts that existing organizations must consistently abandon past success and embrace innovation--even when it undermines their traditional strengths. He sets forth a strategy to do so, and identifies the responsibilities of managers to lead and focus that effort. Also available in hardcover; ISBN 0875843425, $32.50..
Price: $6.94
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Studio Television Production and Directing (Media Manuals)
Learn how to direct television programs, understand complex directing tasks, and learn the fundamentals of studio production procedure in this back-to-basics guide to studio-based productions Learn about lighting, set, camera operations, floor direction, technical direction, audio, tape, graphics, prompting, and assistant directing. As it's one of the most challenging types of programming, the live newscast is used to illuminate television producing and directing procedures for your newscast or other program genre. You'll soon be able to direct any type of studio-based program with ease. * A short, quick, easy-reference guide to multicamera TV directing * Heavily illustrated and written in the popular Media Manual format, designed for use on the job.
Price: $19.31
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Broadcasting Through Crisis: How to Keep Going When Tragedy Hits
The events of the past few years have produced some of the biggest crises our country has seen. Find out from the experts how to keep going when covering wars, terrorist events, weather emergencies and everyday tragedies. This book provides broadcasters and other reporters with specific tools to them cover these events without being overwhelmed by them..
Price: $14.95
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Mastering the Dynamics of Innovation: How Companies Can Seize Opportunities in the Face of Technological Change
A model for how innovation unsettles industries and firms, with histories of product developments - fluorescent lighting, computers, photography - and strategies for nurturing innovation. The text provides a strategy that should help companies become and remain industry leaders. It draws on the history of innovation by inventors and entrepreneurs, and develops a practical model for how innovation enters an industry, how firms respond, and how new and old players wrestle for dominance. The author asserts that existing organizations must consistantly abandon past success and embrace innovation, even when it undermines their traditional strengths..
Price: $44.83
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Innovation as a Game of Chutes and Ladders
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