Books about Underhill from Amazon.com

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.

In his quest to discover what makes the contemporary consumer tick, Underhill explains the shopping phenomena that often go unnoticed by retailers and shoppers alike, including:

How a well-placed shopping basket can turn a small purchase into a significant sale

What the "butt-brush factor" is and how it can make sales plummet

How working women have altered the way supermarkets are designed

How the "boomerang effect" makes product placement ever more challenging

What kinds of signage and packaging turn browsers into buyers

For those in retailing and marketing, Why We Buy is a remarkably fresh guide, offering creative and insightful tips on how to adapt to the changing customer. For the general public, Why We Buy is a funny and sometimes disconcerting look at our favorite pastime..
Price: $5.37 [Notify me when price goes down.]

For thirty years, Roy Underhill's PBS program, "The Woodwright's Shop," has brought classic hand-tool craftsmanship to viewers across America Now, in his seventh book, Roy shows how to engage the mysteries of the splitting wedge and the cutting edge to shape wood from forest to furniture.

Beginning with the standing tree, each chapter of The Woodwright's Guide explores one of nine trades of woodcraft: faller, countryman and cleaver, hewer, log-builder, sawyer, carpenter, joiner, turner, and cabinetmaker. Each trade brings new tools and techniques; each trade uses a different character of material; but all are united by the grain in the wood and the enduring mastery of muscle and steel.

Hundreds of detailed drawings by Eleanor Underhill (Roy's daughter) illustrate the hand tools and processes for shaping and joining wood. A special concluding section contains detailed plans for making your own foot-powered lathes, workbenches, shaving horses, and taps and dies for wooden screws.

The Woodwright's Guide is informed by a lifetime of experience and study. A former master craftsman at Colonial Williamsburg, Roy has inspired millions to "just say no to power tools" through his continuing work as a historian, craftsman, activist, and teacher. In The Woodwright's Guide, he takes readers on a personal journey through a legacy of off-the-grid, self-reliant craftsmanship. It's a toolbox filled with insight and technique as well as wisdom and confidence for the artisan in all of us..
Price: $14.54 [Notify me when price goes down.]

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:

• The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

• A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones..
Price: $5.95 [Notify me when price goes down.]

Roy Underhill brings to woodworking the intimate relationship with wood that craftsmen enjoyed in the days before power tools. Beginning with a guide to trees and tools, The Woodwright's Shop includes chapters on gluts and mauls, shaving horses, rakes, chairs, weaving wood, hay forks, dough bowls, lathes, blacksmithing, dovetails, panel-frame construction, log houses, and timber-frame construction..
Price: $15.30 [Notify me when price goes down.]

Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall -- America's gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time.

It's about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn't..
Price: $5.79 [Notify me when price goes down.]

Mysticism is Evelyn Underhill's seminal work on the subject The book is divided into two parts, "The Mystic Fact" and "The Mystic Way." In the first part Underhill explores the theological, psychological, and philosophical underpinnings of mysticism from a historical perspective. In the second part Underhill examines the application of mysticism in one's life as a means for spiritual growth. Evelyn Underhill's Mysticism is both a fantastic introduction to the search for spirituality through mysticism and an almost encyclopedic examination of the subject..
Price: $13.45 [Notify me when price goes down.]

The field of executive coaching is growing at an astonishing rate. Corporations are increasingly turning to coaching as an intervention, as it offers leaders and managers both on-the-job learning and built-in follow-up. But how can you make the best use of coaching within your organization?

Executive Coaching for Results helps this critical leadership development method come of age. This is not a "how-to-coach book"--there are already plenty of those--but rather a comprehensive guide on how to strategically use coaching to maximize development of talent and link the impact of coaching to bottom-line results. Underhill, McAnally, and Koriath draw on their rigorous original research (through Executive Development Associates) with Fortune 1000 and Global 500 companies such as Disney, IBM, UBS, Unilever and many others, and combine that with their years of industry experience to advance the state of the art..
Price: $22.69 [Notify me when price goes down.]

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars Among the long-held assumptions and myths Buyology confronts:

• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.

• Despite government bans, subliminal advertising is ubiquitous — from bars to supermarkets to highway billboards.

• Color can be so iconic that the sight of the robin’s egg blue of a certain famous jewelry brand significantly raises women’s heart rates.

• Companies shamelessly borrow from religion and ritual — like the ritual, made up by a bored American bartender, of drinking a Corona with a lime — to seduce our interest.

• “Cool” brands, like iPods, trigger our mating instincts.

The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom’s revelations will captivate anyone who’s been seduced —or turned off— by marketers relentless efforts to win our loyalty, our money and our minds.

Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today’s consumer..
Price: $17.62 [Notify me when price goes down.]

For more than twenty years, Roy Underhill has taught the techniques of traditional woodcraft with muscle-powered tools. With his four previous books and his popular PBS series, The Woodwright's Shop, now in its sixteenth season, Roy has inspired millions to take up chisel and plane.

The master woodwright returns here with instructions for handcrafting an appealing selection of projects from the American woodworking tradition. The Woodwright's Apprentice begins with directions for building a workbench. Each successive project builds new skills for the apprentice woodworker—from frame construction to dovetailing, turning, steam-bending, and carving. Among the twenty items featured are an African chair, a telescoping music stand, a walking-stick chair, a fireplace bellows, and a revolving Windsor chair.

Designed both for woodworking novices and for more seasoned woodworkers looking for enjoyable projects, the book includes step-by-step directions, complete with easy-to-follow photographs and measured drawings, and an illustrated glossary of tools and terms. All of the pieces presented here are based on projects featured in past and upcoming seasons of The Woodwright's Shop television show..
Price: $14.54 [Notify me when price goes down.]

With his popular PBS series The Woodwright's Shop and his three previous books, Roy Underhill has inspired millions. In his fourth book, Underhill features step-by-step instructions for many projects featured on the television series in recent years. All projects are illustrated with photographs and measured drawings..
Price: $13.59 [Notify me when price goes down.]