Books about Twitchell from Amazon.com

James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over..
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Since 1973, Storey's Country Wisdom Bulletins have offered practical, hands-on instructions designed to help readers master dozens of country living skills quickly and easily. There are now more than 170 titles in this series, and their remarkable popularity reflects the common desire of country and city dwellers alike to cultivate personal independence in everyday life..
Price: $2.69 [Notify me when price goes down.]

Since 1973, Storey's Country Wisdom Bulletins have offered practical, hands-on instructions designed to help readers master dozens of country living skills quickly and easily. There are now more than 170 titles in this series, and their remarkable popularity reflects the common desire of country and city dwellers alike to cultivate personal independence in everyday life..
Price: $1.08 [Notify me when price goes down.]

Not so long ago religion was a personal matter that was seldom discussed in public. No longer. Today religion is everywhere, from books to movies to television to the internet-to say nothing about politics. Now religion is marketed and advertised like any other product or service. How did this happen? And what does it mean for religion and for our culture?

Just as we shop for goods and services, we shop for church. A couple of generations ago Americans remained in the faith they were born into. Today, many Americans change their denomination or religion, sometimes several times. Churches that know how to appeal to those shopping for God are thriving. Think megachurches. Churches that don't know how to do this or don't bother are fading away. Think mainline Protestant churches.

Religion is now celebrated and shown off like a fashion accessory. We can wear our religious affiliation like a designer logo. But, says James Twitchell, this isn't because Americans are undergoing another Great Awakening; rather, it's a sign that religion providers-that is, churches-have learned how to market themselves. There is more competition among churches than ever in our history. Filling the pew is an exercise in salesmanship, and as with any marketing campaign, it requires establishing a brand identity. Successful pastors ("pastorpreneurs," Twitchell calls them) know how to speak the language of Madison Avenue as well as the language of the Bible.

In this witty, engaging book, Twitchell describes his own experiences trying out different churches to discover who knows how to "do church" well. He takes readers into the land of karaoke Christianity, where old-style contemplative sedate religion has been transformed into a public, interactive event with giant-screen televisions, generic iconography (when there is any at all), and ample parking.

Rarely has America's religious culture been examined so perceptively and so entertainingly. Shopping for God does for religion what Fast Food Nation has done for food..
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Branding has become so successful and so ubiquitous that even cultural institutions have embraced it. In this witty and trenchant social analysis, James Twitchell shows how churches, universities, and museums have learned to embrace Madison Avenue rather than risk losing market share.

Branded Nation uncovers a society where megachurches resemble shopping malls (and not by accident); where a university lives or dies on the talents of its image makers -- and its ranking in U.S. News & World Report; and where museums have turned to motorcycle exhibits and fashion shows to bolster revenue, even franchising their own institutions into brands. In short, says Twitchell, high culture is beginning to look more and more like the rest of our culture. But in perhaps his most subversive observation, he doesn't condemn this trend; on the contrary, he believes that branding may be invigorating our high culture, bringing it to new audiences and making it a more integral part of our lives.

Savvy, sharply observed, and bitingly funny, Branded Nation is sure to both enlighten and entertain.

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You are about to enter strange new worlds...

"If you read this book with an open mind you will never be the same again. I can guarantee this for you." - Paul Twitchell

Within these pages, you'll join Paul Twitchell on his remarkable journey outside of space and time. He openly shares with you how to duplicate his adventure through your own spiritual awakening. If you're seeking to explore the deepest realms of self and God, you'll be enthralled. Experience the expanded state of consciousness called Soul Travel.

The Tiger's Fang is Paul Twitchell's account of his incredible journey to other planes of existence where he finds himself in the company of Rebazar Tarzs, the great Tibetan ECK Master, ancient advocate of the ECK teachings.

"Whether The Tiger's Fang is a record of an actual spiritual journey or the vivid impression of a vision that has been granted to few mortal men, must remain a matter for the individual reader to judge. Whatever The Tiger's Fang may be, it is certain that the book is a most remarkable work, a volume that has few peers in its array of challenging concepts, provocative thoughts, and inspirational wisdom." - Brad Steiger, from the Foreword.
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Based on interviews with German, French and American executives and on extensive research into intercultural relations, this book provides insights and practical advice on day-to-day transactions in international business. It is designed to help Americans, Germans and the French better understand one another's psychology and behaviour. The authors emphasize the behaviour one can expect in the business culture of each and offer advice for avoiding the misunderstandings and miscommunications that can occur..
Price: $15.25 [Notify me when price goes down.]

Settle into your favorite chair, and immerse yourself in a new consciousness of love. It's an adventure the likes of which you've never experienced before. A life-enhancing, life-changing adventure of love. A love story in its highest form. Stranger by the River helps you navigate the river of life in the tradition of other classics such as Kahil Gibran's The Prophet, William Blake's mystical poetry, and the Bible's Song of Solomon. Begin to experience a new consciousness when you see yourself from the perspective of Soul, a divine spark of God. Learn to recognize God's love through your relationships with your spouse or lover, your friends, and your family. You'll thrill to the revelations each new chapter brings. The gentle wisdom revealed in the thirty-four spiritual dialogs between the great ECK Adept Rebazar Tarzs and the Seeker come alive like a fire in your own heart. The beautiful rhythm of Stranger by the River will lift you into a higher understanding of God. You'll delve deeply into the mysteries of love, freedom, death, and your purpose in life. This powerful book will help you discover a life of love. It will forever change your awareness of yourself - as immortal Soul..
Price: $10.00 [Notify me when price goes down.]