Books about Trademark from Amazon.com

This innovative approach -- blending practicality and creativity -- is now in full-color!

From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.

Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities..
Price: $24.00 [Notify me when price goes down.]

Useful tips and step-by-step guidance from filing to issue to license

Acquire and protect your share of this major business asset

Want to secure and exploit the intellectual property rights due you or your company? This easy-to-follow guide shows you how — helping you to evaluate your idea's commercial potential, conduct patent and trademark searches, document the invention process, license your IP rights, and comply with international laws. Plus, you get detailed examples of each patent application type!

Discover how to:

• Avoid application blunders
• Register trademarks and copyrights
• Meet patent requirements
• Navigate complex legal issues
• Protect your rights abroad

• The entire body of U.S. patent laws

• Example office actions and amendments

• Sample forms

• Trademark registration certificates

• Application worksheets

See the CD appendix for details and complete system requirements..
Price: $13.42 [Notify me when price goes down.]

The official Twinkies cookbook, with sweet and savory recipes from hard-core fans showcasing the many ingenious ways to cook appetizers, main courses, desserts, and snacks with Twinkies .
Price: $2.00 [Notify me when price goes down.]

This casebook presents the basic principles of Trademark and Unfair Competition law and procedure, including expert legal analysis It devotes separate chapters to acquisition of trademark rights; registration of trademarks; loss of trademark rights; infringement of trademarks, including a distinct section on defenses to infringement. The materials on 43(a) highlight both trade dress cases and false advertising cases. The Fourth Edition also amplifies the materials on the relationship of trademarks and freedom of expression. The Fourth Edition brings this casebook up-to-date, including recent cases and legislation, such as the 2006 Trademark Dilution Revision Act. Several chapters have been reorganized, among other things, to take into account the impact of the Internet on almost every aspect of trademark law. The Fourth Edition also emphasizes the international dimension of trademarks by interweaving throughout the book cases and materials addressing problems of extraterritoriality, rather than confining them to a concluding chapter..
Price: $102.40 [Notify me when price goes down.]

With stimulating questions, comprehensive notes, and teachable and well edited cases as its hallmarks, this is the authoritative law school casebook for the study of copyright law. The book presents up to the minute materials ncluding key decisions of the Supreme Court dealing both with new technologies and with the more "traditional" issues in the field. The increasingly important issue of secondary liability is represented by the Court s 2005 decision in MGM Studios, Inc. v. Grokster, Ltd., as well as by other cases dealing with internet service providers. The Digital Millennium Copyright Act, and particularly its provisions on technological protection measures, are also covered, through well-selected cases and textual treatment. There is also discussion of the cutting-edge issues arising from the delivery of music recordings and motion pictures on the internet, both legally and illegally, and the implications for the statute s complex compulsory-license provisions. A fully revised and updated chapter on Fair Use traces the application of that doctrine in both the digital and the more traditional contexts. The Supreme Court decision in Eldred v. Ashcroft on the extension of the copyright term, and its progeny in the lower courts, are also addressed. Expanded attention is also given to other emerging constitutional issues, particularly Congress s power to enact copyright-like legislation under the Commerce Clause. Other topics include the increasingly demanding judicial attitude toward copyright formalities, protection for government-authored and incorporated works, preemption of state law and international issues. There will also be more photographs illustrating current cases dealing with originality and infringement. The casebook will continue its position as the outstanding book in the field comprehensive and thorough, and stimulating and enjoyable for both teacher and students.
Price: $132.00 [Notify me when price goes down.]

Clear, comprehensive advice from an intellectual property lawyer--for every artist, inventor, and small business owner.

Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including:

€ Legal landmines every successful entrepreneur must avoid
€ Business practices that can be
protected-but are often overlooked
€ Protecting your intellectual property on the Internet
€ What are your ideas and the rights to them really worth?
€ Why trade secrets are a powerful and under-utilized protection
€ Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs
€ How even smart, savvy AOL lost exclusive trademarks, including "YOU'VE GOT MAIL!"
The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a.
Price: $7.49 [Notify me when price goes down.]

What luncheon meat is found in over forty-five countries, available in ninety-nine percent of supemarkets and corner shops, and sells nearly eighty million pounds every year? It's SPAM. From the 20,000-member SPAM Fan Club to Monty Python's Broadway sensation SPAMalot, after seventy years of canned-meat greatness, SPAM has become a pop-culture sensation with a devout following, and The Book of Spam is its Bible. What's in it? People have been asking that question since 1937. Written and beautifully packaged by Dan Armstrong and Dustin Black, the creative team behind recent SPAM advertising, The Book of Spam is a lavishly illustrated love affair with America's favourite miracle meat. Just in time for SPAM's spectacular 70th anniversary, The Book of Spam celebrates everything SPAM, offering SPAM fans a behind-the-scenes tell-all with the inside scoop on the wide world of SPAM: its role in history, advertising, art, fashion, the food industry, global unification, and much more. SPAM's reach has truly spanned the globe - across time and across many cultures. Filled with full colour vintage advertisements, astonishing trivia, and retro recipes for everything from SPAM Upside-Down Pie to Baked Bean SPAMwiches, The Book of SPAM finally gives SPAM the full attention it deserves. SPAM fanatics, pop-culture aficionados, history buffs, and lovers of authentic Americana will flip for The Book of SPAM. It's nothing less than SPAM-tastic.

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Price: $9.95 [Notify me when price goes down.]