Books about Thematic from Amazon.com

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning ...”—David Bohnett, Chairman and Founder of GeoCities

A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including tens of thousands of Ries and Trout groupies, worldwide—the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking..
Price: $15.16 [Notify me when price goes down.]

Mapmaking fulfills one of our most ancient and deepseated desires: understanding the world around us and our place in it. But maps need not just show continents and oceans: there are maps to heaven and hell; to happiness and despair; maps of moods, matrimony, and mythological places. There are maps to popular culture, from Gulliver's Island to Gilligan's Island. There are speculative maps of the world before it was known, and maps to secret places known only to the mapmaker. Artists' maps show another kind of uncharted realm: the imagination. What all these maps have in common is their creators' willingness to venture beyond the boundaries of geography or convention.
You Are Here is a wide-ranging collection of such superbly inventive maps. These are charts of places you're not expected to find, but a voyage you take in your mind: an exploration of the ideal country estate from a dog's perspective; a guide to buried treasure on Skeleton Island; a trip down the road to success; or the world as imagined by an inmate of a mental institution. With over 100 maps from artists, cartographers, and explorers, You are Here gives the reader a breath-taking view of worlds, both real and imaginary..
Price: $12.19 [Notify me when price goes down.]

An Old Testament theology by a leading Old Testament scholar who combines a technical with a spiritual understanding of the Old Testament..
Price: $29.69 [Notify me when price goes down.]

pproximately 5,000 words are presented in 41 separate categories, including politics, military terms, business terms, communications terms, medical terms, scientific terms, household terms, and dozens more. English-speaking readers will find ready help in translating German words and phrases sometimes too specialized to be found in ordinary alphabetically arranged bilingual dictionaries. Here's a fine school supplement for language teachers, students, and language labs, and an aid for anyone who must sometimes get information from German journals and other publications. Line art illustrations, charts, and a comprehensive alphabetical word index enhances this volume's usefulness..
Price: $8.63 [Notify me when price goes down.]

This French word-power builder presents more than 5,000 words and phrases with translations into English The feature that makes this vocabulary book distinctive is the way words are divided into themes, grouped together so that the foreign traveler or language student can find words related by subject. The subject themes include business terms, medical terms, household terms, scientific words and phrases, units of measurement, clothing, food and dining, transportation, art and culture:24 separate themes in all. The new second edition has been expanded and updated with increased vocabulary..
Price: $8.00 [Notify me when price goes down.]

This Italian word-power builder presents more than 5,000 words and phrases with translations into English The feature that makes this vocabulary book distinctive is the way words are divided into themes, grouped together so that the foreign traveler or language student can find words related by subject. The subject themes include business terms, medical terms, household terms, scientific words and phrases, units of measurement, clothing, food and dining, transportation, art and culture— 24 separate themes in all. The new second edition has been expanded and updated with increased vocabulary..
Price: $8.57 [Notify me when price goes down.]

This Spanish word-power builder presents more than 5,000 words and phrases with translations into English The feature that makes this vocabulary book distinctive is the way words are divided into themes, grouped together so that the foreign traveler or language student can find words related by subject. The subject themes include business terms, medical terms, household terms, scientific words and phrases, units of measurement, clothing, food and dining, transportation, art and culture— 24 separate themes in all. The new second edition has been expanded and updated with increased vocabulary..
Price: $7.00 [Notify me when price goes down.]

Helping writers, students, researchers, and general readers when they're left scrambling for words, this thematic dictionary picks up where other references leave off. Completely updated, this easy-to-use third edition is an invaluable resource when looking for a descriptive or technical term, when a person knows the word but not its meaning, or when a reader knows the subject but not the specific word. Descriptionary, Third Edition contains thousands of descriptions of terms organized into more than 20 subject categories. Alphabetized definitions of related words are broken down into subjects and sub-headings, making it easy for readers to find the words they need. This indispensable third edition contains an expanded and updated section on technology, including computers and the Internet, as well as many new sections..
Price: $6.99 [Notify me when price goes down.]