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Anticancer: A New Way of Life
A radical synthesis of science and personal experience that advocates a sea change in the way we understand and confront cancerWhen David Servan- Schreiber, a dedicated scientist and doctor, was diagnosed with brain cancer, it changed his life. Confronting what medicine knows about the illness, the little known workings of the body’s natural cancer-fighting capacities, and his own will to live, Servan-Schreiber found himself on a fifteen-year journey from disease and relapse into scientific exploration, and finally to health. Combining memoir with a clear explanation of what makes cancer cells thrive and what inhibits them, and describing both conventional and alternative ways to slow and prevent cancer, Anticancer is revolutionary in its clarity. It is a moving story of a doctor’s inner and outer search for healing; radical in its discussion of the environment, lifestyle, and trauma; and inspiring and cautionary in its certainty that cancer cells lie dormant in all of us—and we all must care for the “terrain” in which they exist. Anticancer takes us on a serious journey and, ultimately, an empowering one. In the tradition of Michael Pollan, John Kabat- Zinn, Barbara Kingsolver, and Andrew Weil, Anticancer genuinely guides us to “a new way of life.”.
Price: $15.97
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An Incomplete Education: 3,684 Things You Should Have Learned but Probably Didn't
When it was originally published in 1987, An Incomplete Education became a surprise bestseller. Now this instant classic has been completely updated, outfitted with a whole new arsenal of indispensable knowledge on global affairs, popular culture, economic trends, scientific principles, and modern arts. Here’s your chance to brush up on all those subjects you slept through in school, reacquaint yourself with all the facts you once knew (then promptly forgot), catch up on major developments in the world today, and become the Renaissance man or woman you always knew you could be! How do you tell the Balkans from the Caucasus? What’s the difference between fission and fusion? Whigs and Tories? Shiites and Sunnis? Deduction and induction? Why aren’t all Shakespearean comedies necessarily thigh-slappers? What are transcendental numbers and what are they good for? What really happened in Plato’s cave? Is postmodernism dead or just having a bad hair day? And for extra credit, when should you use the adjective continual and when should you use continuous? An Incomplete Education answers these and thousands of other questions with incomparable wit, style, and clarity. American Studies, Art History, Economics, Film, Literature, Music, Philosophy, Political Science, Psychology, Religion, Science, and World History: Here’s the bottom line on each of these major disciplines, distilled to its essence and served up with consummate flair. In this revised edition you’ll find a vitally expanded treatment of international issues, reflecting the seismic geopolitical upheavals of the past decade, from economic free-fall in South America to Central Africa’s world war, and from violent radicalization in the Muslim world to the crucial trade agreements that are defining globalization for the twenty-first century. And don’t forget to read the section A Nervous American’s Guide to Living and Loving on Five Continents before you answer a personal ad in the International Herald Tribune .As delightful as it is illuminating, An Incomplete Education packs ten thousand years of culture into a single superbly readable volume. This is a book to celebrate, to share, to give and receive, to pore over and browse through, and to return to again and again..
Price: $20.73
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Buyology: Truth and Lies About Why We Buy
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding: Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up.
Despite government bans, subliminal advertising still surrounds us – from bars to highway billboards to supermarket shelves. "Cool” brands, like iPods trigger our mating instincts.Other senses – smell, touch, and sound - are so powerful, they physically arouse us when we see a product. Sex doesn't sell. In many cases, people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away . Companies routinetly copy fromthe world ofreligion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars. Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill..
Price: $13.39
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Execution: The Discipline of Getting Things Done
The book that shows how to get the job done and deliver results . . . whether you’re running an entire company or in your first management job Larry Bossidy is one of the world’s most acclaimed CEOs, a man with few peers who has a track record for delivering results. Ram Charan is a legendary advisor to senior executives and boards of directors, a man with unparalleled insight into why some companies are successful and others are not. Together they’ve pooled their knowledge and experience into the one book on how to close the gap between results promised and results delivered that people in business need today. After a long, stellar career with General Electric, Larry Bossidy transformed AlliedSignal into one of the world’s most admired companies and was named CEO of the year in 1998 by Chief Executive magazine. Accomplishments such as 31 consecutive quarters of earnings-per-share growth of 13 percent or more didn’t just happen; they resulted from the consistent practice of the discipline of execution: understanding how to link together people, strategy, and operations, the three core processes of every business. Leading these processes is the real job of running a business, not formulating a “vision” and leaving the work of carrying it out to others. Bossidy and Charan show the importance of being deeply and passionately engaged in an organization and why robust dialogues about people, strategy, and operations result in a business based on intellectual honesty and realism. The leader’s most important job—selecting and appraising people—is one that should never be delegated. As a CEO, Larry Bossidy personally makes the calls to check references for key hires. Why? With the right people in the right jobs, there’s a leadership gene pool that conceives and selects strategies that can be executed. People then work together to create a strategy building block by building block, a strategy in sync with the realities of the marketplace, the economy, and the competition. Once the right people and strategy are in place, they are then linked to an operating process that results in the implementation of specific programs and actions and that assigns accountability. This kind of effective operating process goes way beyond the typical budget exercise that looks into a rearview mirror to set its goals. It puts reality behind the numbers and is where the rubber meets the road. Putting an execution culture in place is hard, but losing it is easy. In July 2001 Larry Bossidy was asked by the board of directors of Honeywell International (it had merged with AlliedSignal) to return and get the company back on track. He’s been putting the ideas he writes about in Execution to work in real time..
Price: $5.83
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A Manual for Writers of Research Papers, Theses, and Dissertations, Seventh Edition: Chicago Style for Students and Researchers (Chicago Guides to Writing, Editing, and Publishing)
Dewey. Bellow. Strauss Friedman The University of Chicago has been the home of some of the most important thinkers of the modern age. But perhaps no name has been spoken with more respect than Turabian. The dissertation secretary at Chicago for decades, Kate Turabian literally wrote the book on the successful completion and submission of the student paper. Her Manual for Writers of Research Papers, Theses, and Dissertations, created from her years of experience with research projects across all fields, has sold more than seven million copies since it was first published in 1937. Now, with this seventh edition, Turabian’s Manual has undergone its most extensive revision, ensuring that it will remain the most valuable handbook for writers at every level—from first-year undergraduates, to dissertation writers apprehensively submitting final manuscripts, to senior scholars who may be old hands at research and writing but less familiar with new media citation styles. Gregory G. Colomb, Joseph M. Williams, and the late Wayne C. Booth—the gifted team behind The Craft of Research—and the University of Chicago Press Editorial Staff combined their wide-ranging expertise to remake this classic resource. They preserve Turabian’s clear and practical advice while fully embracing the new modes of research, writing, and source citation brought about by the age of the Internet. Booth, Colomb, and Williams significantly expand the scope of previous editions by creating a guide, generous in length and tone, to the art of research and writing. Growing out of the authors’ best-selling Craft of Research, this new section provides students with an overview of every step of the research and writing process, from formulating the right questions to reading critically to building arguments and revising drafts. This leads naturally to the second part of the Manual for Writers, which offers an authoritative overview of citation practices in scholarly writing, as well as detailed information on the two main citation styles (“notes-bibliography” and “author-date”). This section has been fully revised to reflect the recommendations of the fifteenth edition of The Chicago Manual of Style and to present an expanded array of source types and updated examples, including guidance on citing electronic sources. The final section of the book treats issues of style—the details that go into making a strong paper. Here writers will find advice on a wide range of topics, including punctuation, table formatting, and use of quotations. The appendix draws together everything writers need to know about formatting research papers, theses, and dissertations and preparing them for submission. This material has been thoroughly vetted by dissertation officials at colleges and universities across the country. This seventh edition of Turabian’s Manual for Writers of Research Papers, Theses, and Dissertations is a classic reference revised for a new age. It is tailored to a new generation of writers using tools its original author could not have imagined—while retaining the clarity and authority that generations of scholars have come to associate with the name Turabian. .
Price: $10.88
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MLA Handbook for Writers of Research Papers, Sixth Edition
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Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns
A crash course in the business of learning-from the bestselling author of The Innovator's Dilemma and The Innovator's Solution� . . �A brilliant teacher, Christensen brings clarity to a muddled and chaotic world of education.�
-Jim Collins, bestselling author of Good to Great . . According to recent studies in neuroscience, the way we learn doesn't always match up with the way we are taught. If we hope to stay competitive-academically, economically, and technologically-we need to rethink our understanding of intelligence, reevaluate our educational system, and reinvigorate our commitment to learning. In other words, we need �disruptive innovation.� . . Now, in his long-awaited new book, Clayton M. Christensen and coauthors Michael B. Horn and Curtis W. Johnson take one of the most important issues of our time-education-and apply Christensen's now-famous theories of �disruptive� change using a wide range of real-life examples. Whether you're a school administrator, government official, business leader, parent, teacher, or entrepreneur, you'll discover surprising new ideas, outside-the-box strategies, and straight-A success stories. You'll learn how . . - Customized learning will help many more students succeed in school.
- Student-centric classrooms will increase the demand for new technology.
- Computers must be disruptively deployed to every student.
- Disruptive innovation can circumvent roadblocks that have prevented other attempts at school reform.
- We can compete in the global classroom-and get ahead in the global market.
. Filled with fascinating case studies, scientific findings, and unprecedented insights on how innovation must be managed, Disrupting Class will open your eyes to new possibilities, unlock hidden potential, and get you to think differently. Professor Christensen and his coauthors provide a bold new lesson in innovation that will help you make the grade for years to come. . . The future is now. Class is in session. ..
Price: $17.94
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Research Design: Qualitative, Quantitative, and Mixed Methods Approaches
The Bestselling Text is Completely Updated and Better than Ever!
Praise for the Third Edition:
“I have used the older edition with great success. The new one is even better.”
-Kathleen Duncan, University of La Verne The Third Edition of the bestselling text Research Design by John W. Creswell enables readers to compare three approaches to research-qualitative, quantitative, and mixed methods-in a single research methods text. The book presents these three approaches side by side within the context of the process of research from the beginning steps of philosophical assumptions to the writing and presenting of research. Written in a user-friendly manner, Creswell's text does not rely on technical jargon. He cuts to the core of what a reader needs to know to read and design research in part by showcasing ideas in a scaffold approach so that the reader understands ideas from the simple to the complex.
Key updates to the Third Edition: - Presents the preliminary steps of using philosophical assumptions in the beginning of the book
- Provides an expanded discussion on ethical issues
- Emphasizes new Web-based technologies for literature searches
- Offers updated information about mixed methods research procedures
- Contains a glossary of terms
- Highlights “research tips” throughout the chapters incorporating the author’s experiences over the last 35 years
The Instructor’s Resource CD-ROM (ISBN:978-1-4129-6672-6) contains: - Sample Syllabi
- PowerPoint Slide Sets
- Sample Student Proposals
- Suggested Studies Published in Journal Articles
- Application Activities and Tutorial
- Peer-Feedback Group Activities
- Study Design Group Activities
- End-of-Chapter Checklists
The Student Study Site at www.sagepub.com/creswellstudy offers: - Sample Student Proposals
- Application Activities and Tutorials
- Peer-Feedback Group Activities
- Study Design Group Activities
- End-of-Chapter Checklists
Research Design, Third Edition appeals to students taking research design and research methods classes throughout the social and behavioral sciences-from undergraduates to the most advanced doctoral programs. .
Price: $40.57
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Stiff: The Curious Lives of Human Cadavers
Oddly compelling and often hilarious, Roach visits the good deeds of cadavers over the centuries and tells the engrossing story of our bodies when we are no longer with them..
Price: $2.70
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