Books about Principles from Amazon.com

Mankiw's Principles of Economics textbooks continue to be the most popular and widely used text in the economics classroom. PRINCIPLES OF MICROECONOMICS, 4th Edition features a strong revision of content in all 22 chapters while maintaining the clear and accessible writing style that is the hallmark of the highly respected author. The 4th edition also features an expanded instructor's resource package designed to assist instructors in course planning and classroom presentation and full integration of content with Aplia, the leading online Economics education program. In the 4th edition Greg Mankiw has created a full educational program for students and instructors -- Experience Mankiw 4th edition. "I have tried to put myself in the position of someone seeing economics for the first time. My goal is to emphasize the material that students should and do find interesting about the study of the economy." - N. Gregory Mankiw..
Price: $61.00 [Notify me when price goes down.]

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Price: $122.79 [Notify me when price goes down.]

The 12^th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

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Price: $101.00 [Notify me when price goes down.]

Mankiw's Principles of Economics textbooks continue to be the most popular and widely used text in the economics classroom. PRINCIPLES OF MACROECONOMICS, 4th Edition features a strong revision of content in all 23 chapters while maintaining the clear and accessible writing style that is the hallmark of the highly respected author. The 4th edition also features an expanded instructor's resource package designed to assist instructors in course planning and classroom presentation and full integration of content with Aplia, the leading online Economics education program. In the 4th edition Greg Mankiw has created a full educational program for students and instructors -- Experience Mankiw 4e. "I have tried to put myself in the position of someone seeing economics for the first time. My goal is to emphasize the material that students should and do find interesting about the study of the economy." - N. Gregory Mankiw..
Price: $60.37 [Notify me when price goes down.]

Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know--such as the brain's need for physical activity to work at its best.

How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget--and so important to repeat new information? Is it true that men and women have different brains?

In Brain Rules, molecular biologist Dr. John Medina shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule--what scientists know for sure about how our brains work--and then offers transformative ideas for our daily lives.

Medina's fascinating stories and sense of humor breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he finds, to his surprise, that we have a Jennifer Aniston neuron. You'll meet a boy who has an amazing memory for music but can't tie his own shoes.

You will discover how:

- Every brain is wired differently
- Exercise improves cognition
- We are designed to never stop learning and exploring
- Memories are volatile
- Sleep is powerfully linked with the ability to learn
- Vision trumps all of the other senses
- Stress changes the way we learn

In the end, you'll understand how your brain really works--and how to get the most out of it.

About the DVD The Brain Rules DVD, included with this book, is a lively tour of the 12 brain rules. You will experience firsthand Medina's rare gift for making science fun, accessible, and relevant. The DVD will take your understanding of the book to the next level..
Price: $17.89 [Notify me when price goes down.]

This engaging book lays the foundation for readers to succeed on the CPA exam and ultimately in their professional practice. The new edition continues to reflect the conversational style and clarity that has made this a leader in the market. It explores the key concepts and principles while using the PepsiCo financial statement to clearly show how the information is applied in the real world. The book has also been updated with the latest data as to reflect today's business environment..
Price: $72.39 [Notify me when price goes down.]

Principles of Corporate Finance is the worldwide leading text that describes the theory and practice of corporate finance. Throughout the book the authors show how managers use financial theory to solve practical problems and as a way of learning how to respond to change by showing not just how but why companies and management act as they do. The text is comprehensive, authoritative, and modern and yet the material is presented at a common sense level. The discussions and illustrations are unique due to the depth of detail blended with a distinct sense of humor for which the book is well known and highly regarded. This text is a valued reference for thousands of practicing financial managers..
Price: $108.00 [Notify me when price goes down.]

The new edition of Principles of Anatomy and Physiology maintains the superb balance between structure and function It continues to emphasize the correlations between normal physiology and pathophysiology, normal anatomy and pathology, and homeostasis and homeostatic imbalances. The acclaimed illustration program is also even better along with the redevelopment of many of the figures depicting the toughest topics to grasp..
Price: $154.25 [Notify me when price goes down.]

According to most relationship books, the key to a solid marriage is communication, communication, communication. Phooey, says John Gottman, Ph.D., author of the much-lauded Why Marriages Succeed or Fail. There's much more to a solid, "emotionally intelligent" marriage than sharing every feeling and thought, he points out--though most couples therapists ineffectively (and expensively) harp on these concepts.

Gottman, the director of the Gottman Institute, has found through studying hundreds of couples in his "love lab" that it only takes five minutes for him to predict--with 91 percent accuracy--which couples will eventually divorce. He shares the four not-so-obvious signs of a troubled relationship that he looks for, using sometimes amusing passages from his sessions with married couples. (One standout is Rory, the pediatrician who didn't know the name of the family dog because he spent so much time at work.)

Gottman debunks many myths about divorce (primary among them that affairs are at the root of most splits). He also reveals surprising facts about couples who stay together. They do engage in screaming matches. And they certainly don't resolve every problem. "Take Allan and Betty," he writes. "When Allan gets annoyed at Betty, he turns on ESPN. When Betty is upset with him, she heads for the mall. Then they regroup and go on as if nothing's happened. Never in forty-five years of marriage have they sat down to have a 'dialogue' about their relationship." While this may sound like a couple in trouble, Gottman found that they pass the love-lab tests and say honestly that "they are both very satisfied with their relationship and they love each other deeply."

Through a series of in-depth quizzes, checklists, and exercises, similar to the ones he uses in his workshops, Gottman provides the framework for coping with differences and strengthening your marriage. His profiles of troubled couples rescued from the brink of divorce (including that of Rory, the out-of-touch doctor) and those of still-happy couples who reinvigorate their relationships are equally enlightening. --Erica Jorgensen.
Price: $7.94 [Notify me when price goes down.]