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Why Popcorn Costs So Much at the Movies: And Other Pricing Puzzles
Why Popcorn Costs So Much at the Movies, And Other Pricing Puzzles unravels the pricing mysteries we encounter every day. Have you ever wondered why all movies, whether blockbusters or duds, have the same ticket prices? Why sometimes there are free lunches? Why so many prices end with "9"? Why ink cartridges can cost as much as printers? Why merchants offer sales, coupons, and rebates? Why long lines are good for shoppers? Why men earn more than women, around the globe – and why they always will? Richard McKenzie goes on to show how the 9/11 terrorists still kill Americans every day, because their attack distorted the perceived risks and relative prices of air vs. automobile travel, and jacked up both security costs and flight delays. Professor McKenzie also explores the unintended consequences of well-meaning efforts to spur the use of environmentally friendly fuels: starvation among millions of people around the world, and the destruction of rainforests in Malaysia and Indonesia. How can these things be? If you think you know the answers, think again. Why Popcorn Costs So Much at the Movies, And Other Pricing Puzzles shows you that the real reasons are sophisticated and surprising – and in Professor McKenzie’s hands, both informative and entertaining. You won’t need a degree in economics to enjoy this fascinating book, just an armchair and an inquiring mind. .
Price: $14.81
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The Popcorn Book
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Popcorn (Green Light Readers Level 1)
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The Popcorn Dragon
You could hardly blame Dexter, ordinarily a well-behaved young dragon, for showing off when he suddenly found that he could make clouds of smoke. The temptation is irresistible, but Dexter quickly becomes insufferable. First he watches his own reflection in the river in order to admire the smoke. Then he puffs it in the faces of his friends: the zebra, the giraffe, and the elephant. He even blows smoke rings around his own tail to prove how clever he is. Soon Dexter has no friends left. He is a very lonely dragon indeed, until quite by accident he discovers a way his talent can be used to win back his playmates. This wonderful story -- first published in 1953 -- will delight both young readers and their parents, and so will Lisa McCue's appealing new pictures of this lovable show-off. .
Price: $6.71
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The Popcorn Shop (Hello Reader!-Level 3)
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Popcorn! (Charlesbridge)
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Popcorn!
Popcorn may be America's favorite snack food. Preserved cobs of popcorn thousands of years old have been found in Peru, Mexico, and the American Southwest. Memories are made of popcorn balls at Halloween and stringing popcorn to decorate the Christmas tree. Today, sitting through a movie without a bag of crunchy kernels is almost unthinkable. Popcorn is the ideal snack. Eaten without oil or butter, it's a skinny 27 calories per cup. Since it's a whole grain with a high fiber content, it has a well-deserved recommendation from both the American Cancer Society and the National Cancer Institute. Even the American Dental Association lists it as a wholesome snack! (Now, don't you feel virtuous?) But most of all, popcorn is fun to eat. Combined with some spices and herbs, it rivals the most expensive off-the-shelf snack but costs just pennies to make. Make it spicy for a sophisticated treat, or sweet to satisfy the kid in you. In Popcorn, award-winning author Frances Towner Giedt starts with the basics of how to make terrific popcorn, then shows you how to dress it up. Whether your taste runs to sweet or spicy, low-fat or fruity, you'll find more than 50 recipes here to excite, delight, and satisfy your urge for popcorn snacking.
Price: $6.90
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Eveolution: Understanding Women--Eight Essential Truths That Work in Your Business and Your Life
190 million female consumers . . . $4.4 trillion in buying power . . . one book -- the national bestseller now in paperback and newly revised -- that tells you how to reach them. She knows business. She knows women. And she definitely knows better than anyone on Madison Avenue how to bring them together. Faith Popcorn, America's leading trend forecaster, shows that no one can succeed in business or successfully start one without understanding how to market to women..
Price: $3.43
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Dictionary of the Future, The: The Words, Terms and Trends That Define the Way We'll Live, Work and Talk
In Dictionary of the Future, authors Faith Popcorn and Adam Hanft provide a fascinating "speak preview" of the words and terms that capture tomorrow's innovations and forces of change: DNA'd -- being bounced from a relationship because your genes don't measure up. Karaoke Managers -- those who get ahead by lip-synching the wisdom of others. Mannies -- male nannies, who are growing in numbers. Admirenvy -- the common condition of admiring something -- or someone -- and being envious at the same time. Pharmacogenomics -- the process of creating customized prescription drugs. Our revved-up world isn't just changing faster than ever before, it's creating new words and new language at breakneck speed. Now, Faith Popcorn, the futurist and trend authority who is known as the Nostradamus of marketing -- and Adam Hanft, author, business strategist and media critic -- have created the first-ever Dictionary of the Future a thought-provoking, entertaining and richly informative collection of hundreds of new, emerging and just-invented words and terms. While traditional dictionaries wait for language to achieve familiarity, Dictionary of the Future is there first, enabling readers to identify the latest trends across all dimensions of the culture. Turn its pages and you see the future taking shape, word by word, idea by idea. Organized by familiar categories such as the arts, corporate America, education, health and technology -- and by provocative rubrics such as "New Behaviors" and "New Structures" -- Dictionary of the Future includes newly minted language such as: Yogurt Cities -- places with "active cultures" where baby boomers will retire. Chimeroplasty -- molecular messengers that will repair damaged genes. Free-Range Children -- new generation of kids raised without over-programming. Dictionary of the Future is an extraordinary advance look at tomorrow. More than fascinating reading, more than a treat for anyone who loves words, it's filled with valuable insights that can change the way you think about your business, your career, your health and, ok yes, the world..
Price: $1.88
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