Books about Hartley from Amazon.com

Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program..
Price: $127.33 [Notify me when price goes down.]

This lovely, well-written book is concerned foremost with creating beautiful typography and is essential for professionals who regularly work with typographic designs. Author Robert Bringhurst writes about designing with the correct typeface; striving for rhythm, proportion, and harmony; choosing and combining type; designing pages; using section heads, subheads, footnotes, and tables; applying kerning and other type adjustments to improve legibility; and adding special characters, including punctuation and diacritical marks. The Elements of Typographic Style teaches the history of and the artistic and practical perspectives on a variety of type families that are available in Europe and America today.

The last section of the book classifies and displays many type families, offers a glossary of typography terms, and lists type designers and type foundries. The book briefly mentions digital typography, but otherwise ignores it, focusing instead on general typography and page- and type-design issues. Its examples include text in a variety of languages--including English, Russian, German, and Greek--which is particularly helpful if your work has a multinational focus..
Price: $18.26 [Notify me when price goes down.]

Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program..
Price: $38.00 [Notify me when price goes down.]

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Price: $35.89 [Notify me when price goes down.]

To know what works, understand what didn't!

Great business leaders don't manage to avoid mistakes They manage to learn from them. Now, you can go out and make your own errors--and suffer the consequences--or you can read this book and painlessly glean the secrets of successful management strategy from the real-life missteps of some of the foremost corporations and business leaders.

In the Ninth Edition of this classic book, Robert Hartley takes you inside the trials and tribulations of top companies to examine the crises the managers faced, the decisions they made, and the results, both good and bad, of their actions. Out of these tales of reckless acquisitions, strategic bungles, lost opportunities, failed leadership, and entrepreneurial exuberance gone wild, Hartley hands you practical insights and strategic principles that will guide you down your own road to success.

Under the microscope, you'll find such instructive cases as:
* Quaker's acquisition of Snapple that was anything but sweet
* Euro Disney's bungling of a successful format
* Ford's crash-and-burn handling of the Explorer/Firestone fiasco
* Vanguard's success in taking the road less traveled
* Southwest Airlines' dubious challenge to "try to match our prices"
* Boeing's continuing battle for dominance with Airbus

Fully revised and updated, the Management Mistakes, Ninth Edition covers every key aspect of management--managing performance and crises; mergers and acquisitions; planning; leadership and execution; controls and oversight; and entrepreneurship. And for the first time, the book includes "Great Comebacks"--tales of companies and leaders who actually did learn from their mistakes, so you can too..
Price: $43.52 [Notify me when price goes down.]

We all can learn from past mistakes ..

It's just more fun when they're not your own.

Even corporate giants make mistakes Now you can learn from the best of them with this behind-the-scenes look at some of today's most notable marketing mistakes and successes With the Tenth Edition of this fascinating casebook, you'll learn how to make better decisions, implement strategies, navigate competitive uncertainties, avoid pitfalls, and seize opportunities.

In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hand's-on exercises and debates invite you to immerse yourself in various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career.

This Tenth Edition adds these seven new cases:
* The Kmart/Sears Merger of Faltering Firms
* Hewlett-Packard Under Carly Fiorina
* Toys "R" Us: Trying to Defend Against Wal-Mart
* Gateway Computer's Efforts to Stay Alive
* Merck's Vioxx Catastrophe
* Boston Beer--Is Greater Growth Possible?
* Office Max--To the End.
Price: $42.97 [Notify me when price goes down.]

As they have the previous three holiday seasons, Fantagraphics are offering a boxed set collecting the current (1965-66) and previous (1963-64) volumes, in a new slipcase designed by the award-winning graphic novelist, Seth. It's the perfect gift book item of the season!

In The Complete Peanuts 1963-64: this volume is particularly rich in never-before-reprinted strips: Over 150 (more than one fifth of the book!) have never seen the light of day since their original appearance over 40 years ago, so this will be a trove of undiscovered treasures even for avid Peanuts collectors. These "lost" strips include Linus making a near-successful run for class president that is ultimately derailed by his religious beliefs (two words: "great" and "pumpkin"), and Snoopy getting involved with a group of politically fanatical birds. One wonders: Was it the political edge in these stories that got them consigned to oblivion for so long? Also worthy of note is an extended, never-reprinted sequence in which Snoopy gets ill and heads to the veterinarian hospital...Also in this volume: Lucy's attempts at improving her friends branches out from her increasingly well-visited nickel psychiatry booth to an educational slideshow of Charlie Brown's faults (it's so long there's an intermission!). Also, Snoopy's doghouse begins its conceptual expansion, as Schulz reveals that the dog owns a Van Gogh, and that the ceiling is so huge that Linus can paint a vast (and as it turns out unappreciated) "history of civilization" mural on it.

And baseball continues to be a mainstay: Charlie Brown suffers from pitcher's elbow and is replaced by Linus, who turns out to be a vast improvement; he also blows several more crucial matches through various screw-ups (one with the little red haired girl in attendance); and adding insult to injury, his favorite baseball player is demoted to the minor league. The Complete Peanuts 1963-64 features a new introduction by animator Bill Melendez, producer of over 75 Peanuts animated specials and movies, including the classic A Charlie Brown Christmas.

In The Complete Peanuts 1965-66: We are now in the mid-1960s, one of Schulz's peak periods of creativity (and one third of the way through the strip's life!). Snoopy has become the strip's dominant personality, and this volume marks two milestones for the character: the first of many "dogfights" with the nefarious Red Baron, and the launch of his writing career ("It was a dark and stormy night..."). Two new characters—the first two from outside the strip's regular little neighborhood—make their bows. Roy (who befriends Charlie Brown and then Linus at summer camp) won't have a lasting impact, but upon his return from camp he regales a friend of his with tales of the strange kids he met, and she has to go check them out for herself. Her name? Peppermint Patty. The Complete Peanuts 1965-66 features a new introduction by Hal Hartley, writer/director of acclaimed independent films Trust, Henry Fool, Kimono, Simple Men, The Unbelievable Truth, and Fay Grim..
Price: $29.96 [Notify me when price goes down.]

Alfred's Group Piano for Adults Book 1 is designed for non-keyboard music majors with little or no keyboard experience. Upon completion of the book, students will have a strong grasp of functional skills, keyboard technique and musical styles. The text is easy to use, containing 26 units, each designed to be completed in one week. It is fully supported by CDs and MIDI disks with over 500 accompaniments..
Price: $52.99 [Notify me when price goes down.]