Books about Conversion from Amazon.com

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file..
Price: $16.09 [Notify me when price goes down.]

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks,   gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool..
Price: $16.18 [Notify me when price goes down.]

Producing electricity from the sun using photovoltaic (PV) systems has become a major industry worldwide. But designing, installing and maintaining such systems requires knowledge and training, and there have been few easily accessible, comprehensive guides to the subject.

Now, with Photovoltaics: Design and Installation Manual, a world-class solar energy training and education provider-Solar Energy International (SEI)-has made available the critical information to successfully design, install and maintain PV systems. The book contains an overview of photovoltaic electricity and a detailed description of PV system components, including PV modules, batteries, controllers and inverters. It also includes chapters on sizing photovoltaic systems, analyzing sites and installing PV systems, as well as detailed appendices on PV system maintenance, troubleshooting and solar insolation data for over 300 sites around the world. Used worldwide as the textbook in SEI's PV Design & Installation workshops, topics covered include:

The basics of solar electricity
PV applications and system components
Solar site analysis and mounting
Stand-alone and PV/generator hybrid system sizing
Utility-interactive PV systems
Component specification, system costs and economics
Case studies and safety issues

Photovoltaics guarantees that those wanting to learn the skills of tapping the sun's energy can do so with confidence.

Solar Energy International (SEI) has the nonprofit mission to respond to the need for renewable energy education. Based in Carbondale, Colorado, and active around the world, SEI is a link between people and renewable energy resources, providing information, education and training to people who want to shape a sustainable future. SEI is recognized by the National Board of Certified Energy Practitioners (NABCEP) as dedicated independent provider of PV training programs that may be used toward attaining PV certification. Also, SEI is recognized as an Accredited Institution to offer PV training by the Institute for Sustainable Power (ISP).

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Price: $35.15 [Notify me when price goes down.]

Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI..
Price: $21.37 [Notify me when price goes down.]

Lean production has been proven unbeatable in organizing production operations, yet the majority of attempts to implement lean end in disappointing results. The critical factor so often overlooked is that lean implementation requires day-to-day, hour-by-hour management practices and skills that leaders in conventional batch-and-queue environments are neither familiar nor comfortable with.

Creating a Lean Culture helps lean leaders succeed in their personal batch-to-lean transformation. It provides a practical guide to implementing the missing links needed to sustain a lean implementation. Mann provides critical guidance on developing and using the key elements of a lean management system, including: leader standard work, visual controls, daily accountability processes, maintaining a process focus, managing key HR issues, and much more. In addition, a questionnaire is included to help assess current management practices and monitor progress.

Highlights: Distinguishes the much-discussed, abstract concept of "lean culture" from the concrete, implementable practices of lean management. Describes and illustrates 4 key principles of lean management: leader standard work; visual controls; daily accountability process, and discipline. Shows how visual controls bring process focus to life, tie in lean's requirement for highly disciplined execution, and make leaders' new jobs far easier to explain, model and evaluate. Moves beyond models and theories of lean management to show how to implement the daily practices that are the key to implementing and sustaining a lean transformation. Lots of case examples, figures and photographs..
Price: $27.61 [Notify me when price goes down.]

No Acrobat user can afford to miss a beat in his or her production and business task workflow--which makes mastering new versions of key tools like Acrobat a problem. Realizing that the users Acrobat 9 is designed for--creative professionals, business users, and technical  professionals -- aren't going to interrupt their work schedules to take a class in the software, Adobe has brought the classroom to them in this handy, comprehensive book. Through a series of self-paced lessons (each of which builds on the last and includes hands-on projects that the reader can create using the files on the CD-ROM), this guide acquaints users with all of Acrobat's regular and industrial-strength features for creating, reviewing, editing, commenting on, modifying, and preflighting PDF files. Readers who are already familiar with the basics of using Acrobatt will get up to speed on significantly overhauled new features available in Acrobat 9.

Acrobat 9 Pro offers a new PDF Portfolio feature that lets users bring multiple files together in a single interactive PDF portfolio. Acrobat 9 Pro also offers users a dramatically overhauled form creation tool; a streamlined, interactive document review process; synchronized document views; powerful redaction tools, and more.Acrobat Pro Extended (formerly Adobe Acrobat 3D Version 8) offers Windows users added functionality, such as new 3D capabilities, PDF mapping features, video conversion tools, native support for Flash technology (so users can include video, animations, and applications in Acrobat and Acrobat Reader PDF files),  and Adobe Presenter, which lets users create interactive presentations with PowerPoint and then publish them to PDF..
Price: $24.00 [Notify me when price goes down.]

This story, excerpted from Next Door Savior, will become the Easter giveaway book for churches next spring--in the vein of He Did This Just for You.

In this story a woman gives her garbage of shame to the trashman; an old man hands over his heavy bag of regrets. Hundreds walk to the landfill and find it filled with trash.

Give it to me. Tomorrow. At the landfill. Will you bring it? He rubs a moist smudge from her cheek with his thumb and stands. "Friday. The landfill.

You can't live with this," he explains. "You weren't made to.

For individuals and churches, here is a beautiful story of a Savior who can take all our garbage on his shoulders--and amazingly, still stand!

In addition to this story, Max explains in easy-to-understand language what Christ did for us and how to turn in our old baggage and exchange it for new life in him.

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Price: $1.55 [Notify me when price goes down.]