Books about Branded from Amazon.com

An incisive exposŽ of the underhanded advertising initiatives that target teens-and an exploration of their disturbing consequences.

Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again..
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No pirate on the high seas is more bloodthirsty than the notorious Branded Ann, a woman with eyes like ice and a face marred by a mysterious cross-shaped scar. When she raids a merchant vessel bound for Jamaica, her only objective is to obtain the map that will lead her to a legendary treasure. But she hadn't bargained on taking Violet, the merchant's young widow, on board her ship as a prisoner. In spite of her childlike appearance, Violet has a dark side of her own that Ann finds both infuriating and endearing.

As Branded Ann sails in search of treasure, her task is made more difficult by a stowaway child, an increasingly rebellious crew, and the treacherous seas of the Devil's Triangle; to make matters worse, she finds herself falling for her not-so-innocent but altogether charming captive. But will Violet be able to overcome the demons of her past and accept Ann's love? And will they survive the treasure hunt that has already claimed the lives of so many before them?.
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Branded Customer Service breaks new ground with an assertion that brand equity is built not just through advertising and public relations, but also through the human exchange of customer service. Customer relations experts Janelle Barlow and Paul Stewart have a passion for branding and explain in practical terms how to take a defined, recognizable brand position and then make it live through delivery of service. Challenges to consistency are discussed, as well as the internal promotion of brands, the reinforcement of brands through staff and customer interactions, and how to link brands to selling styles and messages..
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Branded, the second title in the YOUTH MINISTRY ALTERNATIVES series, addresses and examines three key elements: 1) the distortion of adolescent vocation in a consumer-focused culture; 2) the dream that adolescents would discover the freedom to live into a vocational path not dominated by consumer culture; and 3) an educational process of enlivening agency and imagination that would allow for such freedom of vocational development..
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Nikkatsu, the oldest film studio in Japan, restarted production in 1954 after WWII. To survive in Japan's brutally competitive film market, it launched a new genre called Nikkatsu Action. Nikkatsu Action defined cool for a generation and drawing inspiration from Hollywood and the French New Wave, it found salvation in Yujiro Ishihara, a hot new star who was Japan's Elvis Presley and James Dean Nikkatsu Action pictures blended East and West fantasies, showing the gritty reality of life in postwar Japan, from the hot jazz clubs and glam cabarets of the Ginza to the foggy loneliness - and danger - of the Yokohama docks at midnight. In the 1960s, Nikkatsu went Pop with a bang in films like Black Tights Killers, Tokyo Drifter and Branded to Kill. • Packed with illustrations, including color posters and stills • History of the studio • Profiles of stars and directors • Film reviews • Career interviews with Joe Shishido, Toshio Masuda and Seijun Suzuki.
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Fourteen-year-old Marie Anne Lawson, youngest daughter of a prosperous Northumbrian family, fleeing from something she couldn't bear to see, fell and broke her ankle. She was discovered by a local man who, because of a disfigurement, was known thereabouts as 'the bandedman'.

Her mother impatiently awaited her recovery, for she had already planned to send her wayward daughter to London, where her Aunt Martha could encourage the child's natural talent for the piano. But Aunt Martha's regime was so harsh that only the friendship of her aunt's companion, Sara Foggerty, stopped Marie Anne from plunging into despair--that and the encouragement she received from her music tutor. Why, then, did his sudden disappearance make it necessary for her to return to Northumberland, this time into the care of her grandfather?

Set at the turn of the century in Northumberland and London, THE BRANDED MAN is the gripping story of Marie Anne, Sarah Foggerty and the mysterious 'branded man', who was to influence both their lives to an extent that neither of them could have imagined. This, Catherine Cookson's eighty-fifth novel, is yet another example of her extraordinary talent for compulsive storytelling..
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Seawolf 28 Summary An exciting action filled novel of one of the top decorated naval aviators of the Vietnam era brings the reader a dramatic story of a twenty-two year career of a Navy helicopter pilot. By the end of the Vietnam War he was a four tour veteran with well over 600 missions and the recipient of more than thirty-nine citations, including the Silver Star and Distinguished Flying Cross. Throughout his career he qualified in over 20 different types of aircraft and rose from the enlisted ranks to squadron Commanding Officer. This is not just another Vietnam combat action story. Seawolf 28 is a timeless, powerful, honest and uncompromising first hand account of a man that knew no limits when it came to standing up for his men and what he believed in. What makes this novel stand out is the unparalleled successes they enjoyed while others stood by and watched to see if they would fail. They took on every challenge including the military bureaucracy and could not be defeated. Driven as a young man to find the person he truly was, he risked everything to complete that journey. Even though it took years, he learned to honor himself for what he accomplished in an environment where he was overmatched and out of his league when it came to politics and manipulation. Through it all he was able to maintain his integrity, and loyalty to his men. These actual accounts are a testament of the determination of one individual to meet life head-on and challenge those intrusions and aggression of others. He was labeled a Maverick by the Navy because he would not compromise his beliefs or the men he served with. Even with his directness and at times boldness they were unable to stop him as long as he had the support of his men. The story spans the gamut from a young cadet full of exuberance and high ideals to nine engine failures and dozens of life threatening incidents and hair raising combat stories, to his biggest battles challenging senior officers to do the right thing, at the risk of his own career. As his distinguished career comes to the end he finds himself battling the crippling results of medical mismanagement from the doctors at Balboa Naval Hospital. Even then he refuses to accept the inevitable and fights back to restore his dignity and physical well-being. The story ends with the Naval Hospital doing everything they can to cover up their incompetence and total disregard for the men who served. Through his internal strength and undefeatable character he never loses faith in the Navy and the men who served so gallantly. Out of shear determination and on his own he was able to overcome the debilitating affects at the hands of the Navy doctors. It is a compelling story that will cause young people to think about what lies ahead and let them see the sacrifices that are needed to serve their country and bring back the memories both good and bad for those who were there..
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