Books about Bowerman from Amazon.com

Landing a publisher has never been harder. So many want to get published, but few understand the enormous challenges, the fierce competition, and the merciless reality of bookstore shelf. But, what if you are one of the lucky ones to land a publisher? Well, here’s what you can count on: anemic royalty rates, 18 to 24 months to publication, and giving up the rights to your book. And guess what? You’ll still be expected to do most of the marketing yourself! There’s a better way. Thanks to the Internet, self-publishing has become easier, more viable, and more potentially lucrative than ever before. In 2000, veteran commercial freelancer Peter Bowerman self-published The Well-Fed Writer (an award winning Book-of-the-Month Club selection) and in 2005, he did the same with its companion, TWFW: Back For Seconds (triple-award-finalist). The books became “standards” in the lucrative field of commercial freelancing: writing for businesses, large and small, and for hourly rates of $60-125+ or more. As this is written, together, the two books – about 50,000 copies in print – had earned him a full-time living for over five years. The definition of a full-time living (straight from the horse’s mouth): Okay, we’re not talking “picking-out-chateaux-in-the-South-of-France” kind of money, but the book paid all my bills (including a couple of print runs each year), allowed me to stay the course in funding my retirement account, stay completely out of debt, and take a few nice vacations each year. Would that work for you? The Well-Fed Self-Publisher is a 300-page, detailed, step-by-step blueprint that explains exactly how the author did what he did. According to Bowerman, “This book is for those who really want to turn their passionate creative efforts into real ‘pay-the-mortgage’ money.” Acknowledging that “self-publishing” carries an enormous amount of negative baggage (and deservedly so), the author says the focus of the book is to dramatically raise the bar on quality, for starters: I’ll show you how to create a book indistinguishable in quality from one produced by a reputable publishing company; how to do a far better job of marketing and promoting that book than a publisher ever could; and how to make far more money than you ever would with that publisher. And by doing it all yourself, you control the timetable (potentially shaving 12 to 18 months off production). Plus, you retain all the rights, allowing you to leverage the brand you’ve created into a host of profitable “spinoff” businesses – each with its own income stream. Starting from perhaps not-so-obvious fundamentals (“Write a book people will want to read”), the book progresses through a discussion of the significant limitations of the conventional publishing model (despite the best intentions of most publishers). Then, in a nod to the outright panic and terror most “creatives” experience at the mere mention of the term “sales and marketing,” the book provides an entire early chapter to help demystify these often daunting concepts. As Bowerman is quick to point out, “Success as a self-publisher is far more a function of a process than an aptitude. It’s far less about some way you have to be than it is about a bunch of things you have to do.” At that point, the book kicks into gear, offering up discussing in-depth discussions of book production, distribution, marketing, promotion, publicity (through one’s own web site, the Internet, radio, article writing, bookstores and far beyond), Amazon, spinoff businesses, and an entire chapter on the controversial so-called “revolution” known as “POD publishing” (print-on-demand). The book finishes with five appendices offering up resources and a time line for the self-publisher, a primer on foreign rights, and more..
Price: $13.57 [Notify me when price goes down.]

Booklist

In this era of entrepreneurialism, Atlanta freelancer Peter Bowerman shows those timid (but talented) souls how almost anyone can forge ahead as an independent writer. His advice is good, couched in brassy prose that is easy to read. He anticipates every conceivable question and issue, including typical charges, marketing oneself, types of available work, and dealing with deadbeats. There are great common-sense tips, too, in the psychology of handling clients who think they’re writers, those with limited budgets, and others demanding creativity. Personal anecdotes make the life of the freelancer real; the author includes samples of cold-calling scripts, thank-you notes, and a story or three about starting a writers’ group and partnering with other professionals.

Book Description

Dream of being a well-paid freelance writer? Long to carve out an enviable lifestyle with plenty of freedom, flexibility AND healthy income? But wait a minute…aren’t the words "starving" and "writer" forever joined at the hip? Not anymore.

How about a writing direction with plenty of work, strong and growing demand for good writers, hourly rates of $50-100+ ($60-75 average) and where all time is billed? No flat fees with vast, open-ended commitments of time. Translation? Less time working to pay bills and more time pursuing your writing passions.

We’re talking about freelance commercial writing – writing for business entities, large and small – the subject of The Well-Fed Writer, and quite possibly the answer for all aspiring writers who want to turn their love of writing into their living. The book was a triple-book-club-selection (Book-of-the-Month, Quality Paperback Book and Writer’s Digest) and earned several prestigious awards in 2001:

1) Second place in the ForeWord magazine Book of the Year Awards (Career Category)

2) Honorable Mention in the Writer’s Digest magazine National Self-Published Book Awards

3) Finalist in the Publisher’s Marketing Association Ben Franklin Awards (Best First Book).

Why commercial writing? In the past decade, two huge trends have sculpted the corporate American landscape: downsizing and outsourcing. Corporations are doing more with less: fewer people, less resources and smaller budgets. The workload is growing – especially with the exploding Internet – and many organizations rely heavily on freelancers to help them handle it.

Why do corporations hire freelancers? For good solid economic and creative reasons. With a freelancer, corporations don’t have to pay salary, benefits, and vacation time. But they will pay a freelancer $60-80 (average) for their time. In addition, they pay only what they need when they need it. And with a network of freelancers, they get a broad spectrum of fresh talent (hard to get with in-house staff writers used to writing about the same topics day after day) which they can form-fit to their specific writing needs.

What’s "commercial writing"? Marketing brochures, ad copy, newsletters, direct mail campaigns, video/CD-ROM scripting, speeches, sales sheets, proposals, web content, and so much more.

Veteran commercial freelancer Bob Bly, known as the freelance writing "guru" for his 35+ writing titles, says of commercial freelancing: "I know of no other arena of writing so lucrative yet so easy to get started in."

The Well-Fed Writer will take you step-by-detailed-step through, indeed, everything you need to know to quickly get your share of this exciting and highly lucrative arena of freelancing..
Price: $9.50 [Notify me when price goes down.]

The new edition of Business Statistics in Practice provides a modern, practical, and unique framework for teaching the first course in business statistics. This framework features case study and example- driven discussions of all basic business statistics topics. In addition, the authors have rewritten many of the discussions in this edition and have explained concepts more simply from first principles. The only prerequisite for this text is high school algebra..
Price: $135.42 [Notify me when price goes down.]

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Price: $9.08 [Notify me when price goes down.]

The Well-Fed Writer: Back For Seconds (Fanove, October 2004)

In 2000, Atlanta-based freelance commercial writer Peter Bowerman released "The Well-Fed Writer: Financial Self-Sufficiency As a Freelance Writer in Six Months or Less," a detailed how-to for starting, building and managing a lucrative commercial freelancing business: writing for corporations and creative entities and for $50-125+ an hour. The book became an award-winning, triple-book-club selection (Book-of-the-Month, Quality Paperback Book, Writers Digest).

As Corporate America has downsized, it has outsourced much of their creative needs, making this particular writing direction more viable and profitable than ever before. Here’s a writing direction with plenty of work, strong demand for good writers, hourly rates of $50-125+ ($60-80 average) and where ALL time is billed. No flat fees with vast, open-ended commitments of time. Translation? Less time working to pay bills and more time pursuing your writing passions.

Perhaps you’re a writer – seasoned or aspiring. Or maybe a home-based business-seeker or at-home Mom – looking to leverage past business experience into a lucrative, flexible income. Regardless, if you’re looking to turn your love of writing into your living – a GOOD living – this might be the direction for you.

With 95% new content, "TWFW: Back For Seconds" is a companion volume (the other 5% is a 12-page encapsulation of the TWFW) that builds on TWFW with dramatically expanded sections on sales and marketing – demystifying subjects that often terrify creative types. Marketing by phone, fax, e-mail, direct mail, Web sites and networking are all covered.

Drawing from the author’s own experiences and dozens of firsthand accounts from commercial writers around the world, the book discusses building the business in small towns or rural areas, on a part-time basis, in unusual niches, along with effective networking strategies and much more.

What’s "commercial writing"? Marketing brochures, ad copy, newsletters, direct mail campaigns, speeches, sales sheets, proposals, web content, video/CD-ROM scripting, annual reports, case studies, and so much more.

Why do corporations hire freelancers? For good solid economic and creative reasons. With a freelancer, corporations don’t have to pay salary, benefits, and vacation time. But they will pay a freelancer $60-80 (average) for their time. In addition, they pay only what they need when they need it. And with a network of freelancers, they get a broad spectrum of fresh talent (hard to get with in-house staff writers used to writing about the same topics day after day) which they can "form-fit" to their specific writing needs.

Veteran commercial freelancer Bob Bly, known as the freelance writing "guru" for his 50+ writing titles (including the classic, "Secrets of a Freelance Writer" and "The Copywriter's Handbook") says of commercial freelancing: "I know of no other arena of writing so lucrative yet so easy to get started in."

His take on the "The Well-Fed Writer": "This book is the best information on how to make more money with corporate clients I have ever read. It answers everything you want to know. Highly recommended."

His feedback on "Back For Seconds": "When I wrote 'Secrets of a Freelance Writer,' it was the first and only book on making six figures as a commercial freelancer. Of the dozen-plus books written on the subject since then, this book is by far the most comprehensive, useful and valuable.".
Price: $12.87 [Notify me when price goes down.]

The new edition of "Essentials of Business Statistics" delivers clear and understandable explanations of core business statistics concepts, making it ideal for a one term course in business statistics. Containing continuing case studies that emphasize the theme of business improvement, the text offers real applications of statistics that are relevant to today's business students. The authors motivate students by showing persuasively how the use of statistical techniques in support of business decision-making helps to improve business processes. A variety of computer centered examples and exercises, and a robust, technology-based ancillary package are designed to help students master this subject..
Price: $111.00 [Notify me when price goes down.]

Awarded Outstanding Academic Book by CHOICE magazine in its first edition, FORECASTING, TIME SERIES, AND REGRESSION: AN APPLIED APPROACH now appears in a fourth edition that illustrates the vital importance of forecasting and the various statistical techniques that can be used to produce them. With an emphasis on applications, this book provides both the conceptual development and practical motivation students need to effectively implement forecasts of their own. Bruce Bowerman, Richard O'Connell, and Anne Koehler clearly demonstrate the necessity of using forecasts to make intelligent decisions in marketing, finance, personnel management, production scheduling, process control, and strategic management. In addition, new technology coverage makes the latest edition the most applied text available on the market..
Price: $69.39 [Notify me when price goes down.]

During his tenure as track coach at the University of Oregon from 1949 through 1972, Bill Bowerman won 4 national team titles, trained dozens of milers to break the 4-minute barrier, and his athletes set 13 world and 22 American records. Single-handedly he helped turn the college town of Eugene, Oregon, into the running capital of the world.In Bowerman: The Wings of Nike, Kenny Moore, a world-class marathon runner and one of Bowerman+s Oregon men, tells the story of his mentor and hero, drawing on years of taped interviews and the full cooperation of the Bowerman family and Nike, the company that Bowerman helped to found through his invention of the waffle-soled running shoe.Whether providing a fresh look at the tragic siege at the 1972 Munich Olympic Games, where Bowerman coached the track and field team; offering a close-up view of the coach+s relationship with runner Steve Prefontaine (subject of the movie Without Limits, co-written and co-produced by Moore); or exploring Bowerman+s role as a Nike innovator, this illuminating portrait is compelling reading throughout-ample evidence of why Bowerman+s widow, noting how well the author understood her husband, said: -If anyone should write Bill+s life story, it+s Kenny Moore.+.
Price: $49.97 [Notify me when price goes down.]